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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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Consent and transparency need to be top data privacy concerns for marketers

illumin

User consent and personal privacy are paramount to ethical data collection. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. And so is consent. There are several concerns of note when collecting customer data.

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Ethical data management is a win for marketers

Martech

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Ethical data use goes beyond legal data use. Establish your own data ethics principles. Senate in July.

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2023 and beyond. Video content dominance is a trend that marketers cannot afford to overlook in 2023.

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2023 Data Privacy Laws: What Every Marketer Needs to Know

Bluetext

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023. The CCPA has already had a significant impact outside California, becoming the standard for data privacy throughout the US. This is where the California Privacy Protection Agency (the CPPA) comes in.

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Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” There are ethical concerns. In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers.