B2B Marketing Directions

APRIL 28, 2024

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Marketing alone can't create buyer trust, but the right marketing approach can make it more likely trust will develop.

Ethics 71

Ethics Vendors Lead Scoring Lead Ranking 71

Martech

JULY 10, 2023

As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Think social media management, marketing briefs, email campaigns and, of course, content.

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. And so is consent.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. Reputation Management is Paramount In 2023, reputation management is more critical than ever.

PR 65

PR Trends Public Relations Transparency 65

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? Leveraging the latest design trends can help your brand establish (and maintain) relevancy—and can even help build trust with your subscribers. Minimalism.

Marketing AI 100

Marketing AI Design Email Marketing Trends 100

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Hubspot

JANUARY 5, 2023

Here, I spoke with Mike about how the software buyer's journey has changed, according to new data from G2's 2022 Buyer's Behavior Report — plus, how your sales strategy should pivot in 2023 to meet new buyers' expectations. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.

Top of Funnel 78

Top of Funnel Buyer's Journey SMB Peer-to-peer 78

BOP Design

OCTOBER 26, 2023

In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. A staggering 75% of users admit to judging a company’s credibility based on its website design. Square: Mastering the Art of Navigation Square’s web design is a paragon of simplicity.

Design 107

Design Marketing Websites B2B Ethics 107

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 90

Marketing AI B2B Marketing Trends Planning 90

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. Include a chart of the data.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. By emulating Roath’s approach, businesses can foster sustainable long-term growth and stay ahead in today’s competitive market. #2.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

DealSignal

JANUARY 27, 2023

But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market, and tailor their messaging accordingly. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Content Standard

FEBRUARY 20, 2024

It’s no surprise that Merriam-Webster’s 2023 word of the year was “authentic.” In marketing, this is often associated with first-hand experience, expertise, and a certain level of candor and transparency. Authenticity also plays a critical role in building trust.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Salesforce Marketing Cloud

NOVEMBER 3, 2023

“We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice. “So So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.”

Generation 127

Generation Lead Ranking API Knowledge Base 127

Huptech Web

JULY 14, 2023

Let’s dive in and unleash the power of words to boost your sales in 2023 and beyond! Step 6: Incorporate Social Proof Including customer testimonials, ratings, or reviews in your product descriptions helps build trust and credibility. Do the ethically sourced materials make buyers feel good about their purchase?

Product 52

Product Tips eCommerce Cross-Selling 52

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

Marketing AI 114

Marketing AI Content Marketing Planning Ethics 114

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. Legal Perspective on AI and Plagiarism When it comes to plagiarism, concerns are not only philosophical, ethical, or hypothetical. As of June 2023, there are more than 100 searches a day.

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Engagio

JULY 10, 2023

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. ABM/ABX marketing platforms driven by AI have proven to be great assets for B2B marketers.

Marketing AI 48

Marketing AI Account Based Marketing ABM Ethics 48

Huptech Web

OCTOBER 6, 2023

Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? Well, UGC is more than just dope product selfies and reviews; it’s all about gaining trust and obtaining social proof of a brand in the e-commerce marketplace. Testimonials serve as badges of trust.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Top Rank Marketing

NOVEMBER 23, 2023

A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect. Thank you, dear clients, for trust and more, In this marketing voyage, we truly adore. In the spirit of giving, let’s raise a toast, To B2B marketing, what we love most!

Paid Search Agency 107

Paid Search Agency Advertising Agencies Work Management Marketing Management 107

Salesforce Marketing Cloud

FEBRUARY 7, 2024

billion in 2023 to nearly $65 billion in 2027. AI will also impact company strategy across sustainability, social challenges, ethics, and governance. Employees can also have a better picture of company ethics and wellbeing, with AI capable of projecting diversity, equity, and inclusion metrics and supply chain sourcing.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. increase in conversions.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Unbounce

JULY 5, 2023

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Litmus

MAY 16, 2023

But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. So, what’s the “right” way to use AI in email marketing ? After all, we email marketers sure could use the help. For better or for worse.

Marketing AI 76

Marketing AI Email Marketing Practices Paid Search Agency 76

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 90

Email Marketing Design Trends Work Management 90

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Convert

AUGUST 14, 2023

This is practically unavoidable since the potential market AI can capture is almost the entire breadth of humanity. So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. And we invite you to do the same.

Marketing AI 52

Marketing AI Ethics Business Privacy 52