Litmus

NOVEMBER 18, 2022

We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. We’re back—this time with our three-month update on email client popularity! Apple Mail: 2.2%.

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

Litmus

APRIL 7, 2022

Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Top email clients. Apple: 60.7%. Gmail: 26.5%. Outlook: 4.1%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. In March 2022, Apple’s share was 60.7%.)

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

JULY 8, 2022

What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 We expect the same spike in January 2022.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Litmus

MARCH 9, 2022

Here’s a look at the most popular email clients in February 2022, and what shifts happened with email client market share last month. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. The post Email Client Market Share in February 2022 appeared first on Litmus.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

Sprout Social

JUNE 21, 2022

So in early 2022 I joined the leadership board of UGIT and have spent the last several months alongside an incredible team working to further disrupt the gender narrative in technology. The post Vulnerability in the workplace: A career differentiator for women in software engineering appeared first on Sprout Social.

Differentiation 99

Differentiation Software Peer-to-peer Communities 99

Liveintent

DECEMBER 21, 2022

LiveIntent just got its holiday present early, and we’re proud to share it with you: Business Insider named LiveIntent one of the hottest adtech companies of 2022. We’re excited to pave the way for the future of addressability and resolution by leveraging our unique and differentiated identity graph.

Paid Search Agency 62

Paid Search Agency Companies Custom Publishing Touchpoints 62

Full Circle Insights

DECEMBER 15, 2021

maker of comprehensive sales and marketing performance measurement solutions, announces today that the company is closing out 2021 with major momentum and is positioned for exceptional growth in 2022. The company plans to further extend ABM capabilities in 2022. Full Circle Insights® , Inc.,

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Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93

SalesIntel

OCTOBER 27, 2021

But, with 2022 fast approaching, the landscape is almost certain to shift, bringing a brand new troupe of opportunities with it – so being adaptable and prepared is as important as ever. The post BDR Success in 2022 appeared first on SalesIntel. Remember: sometimes you just have to count your losses and walk away.

Cold Calling 97

Cold Calling Outreach Case Studies Lead Scoring 97

Brightedge

OCTOBER 28, 2022

Google Ads are now more differentiated and will likely cause shakeups in click-through-rates. Google is continuing to commit and innovate to deliver a better search experience for its users as outlined in its annual 2022 conference this year. Probably not, as it’s better to serve differentiated or branded media if you can.

SEO 52

SEO CAN-SPAM Differentiation Click Rate 52

Madison Logic

JUNE 6, 2022

Madison Logic Named a Leader in 2022 Quadrant Knowledge Solutions’ SPARK Matrix for Account Based Marketing (ABM) Platforms. The study provides an analysis and ranking of 17 ABM vendors in the form of its SPARK Matrix, empowering ABM Marketers to evaluate different vendor capabilities, competitive differentiation, and market position.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Sales Cycle 52

Digilant

JUNE 16, 2022

Because every brand is on an equal playing field, it can be more difficult to differentiate yourself enough to get a leg up on the competition. So let’s dive into what has changed and what’s working well for travel and tourism brands in 2022. 10 Dominant Digital Advertising Trends in 2022. Today’s Tourism Landscape.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Kevin Indig

SEPTEMBER 11, 2023

The baseline problem in SEO Finding a clean baseline in SEO is impossible because the myriad of uncontrollable factors complicate the differentiation between incremental and baseline impact. Theoretical performance Y/Y Since you achieved a stunning +40% Y/Y growth rate in 2022, you sign up for another +40% in 2023.

Forecasting 114

Forecasting SEO Microsite Domain 114

Seismic

JANUARY 26, 2022

I expect that 2022 will be no different. Social media is a differentiator because it gives buyers confidence that they’re having an authentic experience with a real person. If you’re looking to build your personal brand in 2022, there are several ways you can use social media to gain trust with your prospects.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

I expect that 2022 will be no different. Social media is a differentiator because it gives buyers confidence that they’re having an authentic experience with a real person. If you’re looking to build your personal brand in 2022, there are several ways you can use social media to gain trust with your prospects.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Hubspot

AUGUST 23, 2022

Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. In a HelloSign study of 1000+ small and medium businesses , leaders were split when asked which areas of the sales cycle were the top priority for improvement in 2022. Prospecting 34.75%. AI CRM Tools.

Top of Funnel 55

Top of Funnel Lead Ranking Work Management Lead Scoring 55

seo.co

JANUARY 23, 2022

In today’s world, so many SEOs are asking for links that in order to differentiate yourself, you may need to first expect to “give” before you “get” when it comes to links. The post How Do I Get High Quality Backlinks in 2022? Here’s one typical example, but where is the “give”?

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

6sense

DECEMBER 7, 2021

To build a brand that makes customers take note and want to get on board, we need to differentiate by providing a standout customer experience. The post How CMOs Can Have Their Biggest Impact in 2022 appeared first on 6sense. She’s known across the industry for her creativity, competitiveness, and boundless energy.

Ideal Customer Profiles 62

Ideal Customer Profiles CMO Cold Calling Digital Marketing Funnels 62

Hinge Marketing

FEBRUARY 2, 2022

As we look at our new High Growth Study 2022, Technology and Software Edition , the business challenges have changed significantly with these firms. In the High Growth Study 2022: Technology & Software Edition , we saw that these high growth firms leveraged a key advantage in four areas: Talent, Technology, Marketing, and Strategy.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Convince & Convert

APRIL 25, 2024

Improve Engagement By Using Buyer-Level Intent Data In 2022 , we noted that 33% of B2B buyers indicated that they would be in the market to make additional investment within the next 12 months. hour narrowing of The Consumption Gap in 2022. When we consider the next topic, I’d argue it’s crucial. In 2023, this figure rose to 35%.

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B2B Case Study Case Studies Content 100

Parse.ly

OCTOBER 7, 2021

As businesses gear up for 2022, executives are looking to invest in strategies that yield the biggest results and cut funding to the ones that don’t. ” “Organizing a really collaborative conversation to say, look, our customer experience needs to look like this as we go into 2022. about how we can help.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Oktopost

APRIL 18, 2022

Let’s take a closer look at B2B marketing podcasts, learn why you should add one to your marketing plan, and survey the top ten best B2B marketing podcasts for 2022. Top 11 Best B2B Marketing Podcasts for 2022. Check out this episode: David McGuire on How to Create Stand-out Content in 2022. ? Image Source. Behind the Post.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Martech

JANUARY 9, 2023

MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. How vendors differentiate on capabilities. Dig deeper: MarTech Replacement Survey. The top 5 solutions replaced.

Marketing Automation Services 132

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 132

Marketing Insider Group

MARCH 18, 2021

Once you gain clarity around your company’s differentiating, attractive factors, lean into topics that are uniquely yours and become the go-to source for specific topics. Social Media Marketing Reach 2022, Statista Research (January 2022). A successful social media marketing plan is about quality over quantity. Sources: S.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Parse.ly

SEPTEMBER 10, 2021

“Usually, we see lead generation being the number one driver, but the other one that we’re starting to see a lot more growth in is that brand experience, that brand purpose and brand differentiation.” The post Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap appeared first on Parse.ly.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

“Usually, we see lead generation being the number one driver, but the other one that we’re starting to see a lot more growth in is that brand experience, that brand purpose and brand differentiation.” The post Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap appeared first on Parse.ly.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. Complimentary Download, 2022 Magic Quadrant for Account-Based Marketing Platforms. NEW YORK, Jan. NEW YORK, Jan. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. — Patagonia (@patagonia) December 13, 2022. Looking at the comments, their customers value this differentiation and commitment to saving our planet. — Nike (@Nike) October 28, 2022. — Airbnb (@Airbnb) May 11, 2022.

Word of Mouth 90

Word of Mouth Work Management Social Media Marketing Management 90

CoSchedule

JULY 11, 2022

However, according to new proprietary research on the best times to post on social media conducted in mid-2022, the COVID-19 pandemic has changed how often and when people engage with Pinterest. Executive Summary: Best Times To Post On Pinterest In 2022. People are more likely to engage with Pinterest in the evening hours.

Analysis 54

Analysis Research Best Practices Opt-out 54

Mereo

JUNE 15, 2022

Differentiated Value Proposition : On a related note to buyer personas, how is your organization’s value messaging serving your buyer’s needs here and now? The post 2022 Is the Year of the Summer Sales Kickoff — Make it Count appeared first on Mereo. How have your buyers changed? How can you continue to best serve them? SEEK TO SERVE.

Allocation 36

Allocation Buyer Personas Budget Programs Differentiation 36

Top Rank Marketing

MARCH 27, 2024

Your authentic and credible content will further differentiate you from competitors who might be drawn to the allure of spammy AI tactics. September 2022 Broad Core Update: Completed on September 26. May 2022 Broad Core Update: A significant and fast update. March 2023 Core Update: Rolled out from March 15 to March 28.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

B2B Marketing Directions

FEBRUARY 18, 2024

On most points, the survey found that CEOs have a more favorable opinion of their marketing team and CMO than they did when earlier versions of the survey were conducted in 2022 and 2021. That was up from 24% in the 2022 edition of the survey. That was up from 16% in the 2022 survey.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Huptech Web

AUGUST 26, 2022

You can get a customized theme for your business here – this will let you differentiate from the businesses that are using premade templates. The post Ultimate Guide to Enhancing Your Shopify Store’s Design: 2022 appeared first on Huptech Web.

Design 52

Design eCommerce Paid Search Agency High Quality Lead 52

Oktopost

APRIL 21, 2022

In 2022, consumers are used to receiving more ads than they have time to read. This could prompt you to highlight differentiating features or create content that hones in on this weakness. At the same time, you need to make enough changes to differentiate your strategies from theirs. ? Want more info on social listening? .

Content 118

Content User-Generated Content FAQ Social Media 118