Webbiquity

DECEMBER 28, 2021

And thank you for spending a few minutes here. Here are five things (other than work) it’s worth spending a few minutes on this week. If 2021 was good to you financially, and you’d like to reduce your taxable income before year end, take a few minutes to contribute to a worthy cause. If you’re among the small.

Vendors 282

Vendors B2B Sales Paid Search Agency Segmentation 282

Webbiquity

JULY 13, 2021

Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Internet users aged 16 to 64, globally, spend an average of nearly seven hours per day online ( three hours 40 minutes of mobile access, three hours 16 minutes desktop). 60% have Internet access.

Internet Marketing 314

Internet Marketing Mobile Marketing Social Media Google 314

Webbiquity

JUNE 1, 2021

Seven Essential Digital Marketing Tips for Your Business in 2021. Here are the top seven digital marketing tips for business success in 2021 (and beyond). Here’s what you need to do in 2021. There is a big reason why email marketing still is one of the highest performing strategies in 2021. That’s a 44x ROI.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

KoMarketing Associates

JUNE 2, 2021

At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs. Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%. growth is how it compares to digital ad spend overall.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Use these startup tools to connect with your customers in 2021.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

DECEMBER 21, 2020

Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% What can you do to improve or pivot for 2021? Unsurprisingly, social media spend jumped by 74% during the pandemic.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

SendX

NOVEMBER 26, 2020

This article will be looking at trends to watch out for in email marketing in 2021 and beyond. You should bear this in mind as 2020 comes to a close, and we enter 2021, AI will soon become the new normal. More so, it looks like a sure gamechanger for 2021 and beyond. Artificial Intelligence AI is taking the world by storm.

Marketing AI 369

Marketing AI Email Marketing Trends Mobile Marketing 369

ATAK Interactive

JULY 27, 2021

We are in a digital era and many companies are shifting to spending their money on digital advertising as most consumers are on the internet. Every business, no matter what sector they are in, wants to make the most out of each dollar they spend on advertising. The question is: Is it worth it?

Spending 145

Spending Advertisements Advertising ROAS 145

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

MAY 18, 2023

digital ad spend is only expected to increase 7.8% Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. Overall media spending is only expected to increase 3.8%

Spending 114

Spending Ads Emarketing Forecasting 114

KoMarketing Associates

MAY 17, 2022

Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same. Overall marketing spend is expected to rise 13.6% As their budgets have expanded, most B2B marketers (65%) now state that they are primarily focused on increasing brand awareness.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

The Point

JANUARY 19, 2021

We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. I think a significant trend for B2B marketing and sales in 2021 will be video. B2B Demand Generation Predictions for 2021 Click To Tweet.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Tony Zambito

JANUARY 11, 2021

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021. Justification Requirements Grow.

Trends 209

Trends B2B Sales B2B Marketing Spending 209

KoMarketing Associates

NOVEMBER 12, 2020

TrustRadius recently published its “2021 B2B Buying Disconnect” report, and statistics showed that 49% of B2B buyers decreased technology spending over the course of 2020, primarily due to the impact of COVID-19.

Spending 166

Spending Marketing Management B2B Budget Programs 166

Hubspot

JUNE 28, 2021

Specifically, many business leaders are asking, "Will consumers continue to spend cautiously, or will they spend more freely in 2021?". Here's what they said and tips for how to navigate future spending behaviors. How Consumers Will Spend Money in the Next Year. Data Source. Make your value proposition a priority.

Spending 101

Spending Budget Programs Word of Mouth Differentiation 101

KoMarketing Associates

SEPTEMBER 14, 2021

BrandMaker recently published the “2021 State of Marketing Operations” report, and statistics showed that the majority of CMOs (51%) would like their team to better integrate their martech stack at some point in 2021. Additionally, about 32% claimed that they would be spending “significantly” more than they did before.

Planning 195

Planning Statistics Custom Publishing Marketing Report 195

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Most of that spending comes from the US and China. Most of that spending comes from the US and China.

Spending 118

Spending Digital Transformation Forrester Paid Search Agency 118

Martech

NOVEMBER 23, 2022

Adobe says the fact that spending hasn’t dropped from 2021’s pandemic-boosted levels indicates consumers are heading into the holiday shopping season in the mood to spend. from 2021 when sales rose 8.6%, and far below 2020, when they were up 32.2%. billion in online spending, a 2.8% of November-December spending.

Spending 110

Spending eCommerce Demand Analysis 110

Contently

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. The smartest will reevaluate their media budgets, and reinvest some of that spend in content to up their effectiveness overall. Content Strategy.

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. Further sweetening the deal, impact investing — in other words, funds aimed at a social cause — will benefit nonprofits in 2021 given the economic, environmental, and racial upheavals in the U.S. Want to work for an innovative company?

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Zoominfo

FEBRUARY 27, 2021

Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. Find the Best Sales Intelligence Tools for Your 2021 Strategies. If you use the right sales intelligence solutions, your sales and marketing teams can spend more time selling in 2021 and less time searching for leads.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% in 2021, according to the report. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . Why we care.

Spending 111

Spending Emarketing Gartner Comparison 111

Biznology

JANUARY 5, 2021

There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. Entering 2021, the unemployment rate stands at 6.7%, still significantly higher than the 3.5% The post How the Pandemic Economy will Shape Business in 2021 appeared first on Biznology.

Business 181

Business Fulfillment Amazon Paid Search Agency 181

Martech

AUGUST 1, 2022

Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . ad spend will decrease within the next year. Of those, 84% expect ad spend to be it to happen in the first half of 2023. Marketing cuts generally follow ad spend cuts.

Paid Search Agency 121

Paid Search Agency Spending Ads Planning 121

Martech

DECEMBER 23, 2021

Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. The top five digital currency advertisers for 2021 were: JP Morgan Chase & Co. And even print spending was up – it reached $27.4 Invesco, Ltd. State Street Corporation Black Rock, Inc. Northern Trust Corporation.

Education 116

Education Spending Paid Search Agency Advertisements 116

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. More than 40% of Internet users access social media for work purposes. Stay tuned.

Social Media 170

Social Media Spyware Wikipedia Correlation 170

Allocadia

NOVEMBER 25, 2020

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.

Planning 52

Planning Spending Budget Management Marketing & Strategy 52

Matchcraft

NOVEMBER 17, 2021

Are you and your advertisers ready for the challenges that this holiday season will bring? Understanding this season’s trends and obstacles will help you get a head start on making your marketing strategy effective. Read what eMarketer’s Insider Intelligence Report has to say to learn how to set your advertisers up for a happy holiday! Read More.

Spending 98

Spending Trends Advertisements Advertising 98

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. Why we care.

Gartner 123

Gartner Marketing Budget Budget Programs Allocation 123

KoMarketing Associates

FEBRUARY 18, 2021

Wyzowl recently published “The State of Video Marketing 2021,” and statistics showed that more than 99% of marketers who use video for marketing say they’ll continue to do so throughout the remainder of the year. In addition, 96% will either increase (67%) or maintain (29%) their spend in this area.

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending. Click here to learn more.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Marketing Insider Group

NOVEMBER 16, 2021

The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

ClearVoice

MARCH 31, 2021

March 2021 — Clubhouse users can now create clubs without a vetting process. February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to-date. The platform surpassed 10 million App Store installs, and the majority of the downloads were in February 2021. Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132