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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Email Marketing Software. In the UK or Ireland? Click here.

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How to Use Google Analytics in 2021 – The Ultimate Guide

Goodish Agency

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

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Building a retail digital footprint in 2021

Liveintent

billion in ad revenue, a figure projected to total $20 billion by the end of 2021. The impact of COVID-19 on eCommerce. The pandemic caused a boom in eCommerce, with people relying heavily on online shopping to secure items they needed while in quarantine. In 2020, Amazon made $15.7 Instacart and LiveIntent: A Digiday webinar.

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10 Common Google Analytics and Tracking Mistakes

Method and Metric

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Once you are good to go, Google Analytics provides information that is chock-full of value when it comes to your online presence and website performances. .

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The New eCommerce Playbook for 2022 Featuring Top SEO Trends

Conductor

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. And the eCommerce industry added $219B in sales in 2020 alone. And the eCommerce industry added $219B in sales in 2020 alone. In such a competitive environment, a robust eCommerce SEO strategy is key. eCommerce Traffic Trends: The End of the Boom?

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Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

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7 Email Marketing KPI’s You Need to Track in 2021

Mailmunch

Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . We’re going to present you a list of all the metrics you need to track in 2021 for stellar campaigns. . How to track email marketing KPIs.