KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. Overall, 84% of the “most successful” respondents stated that they use content marketing to build loyalty with their customers.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 66

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 66

Valasys

APRIL 22, 2020

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. Let’s have a look at how to leverage hashtag marketing to boost your social media marketing (SMM) endeavors in 2020: 1.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

B2B Marketing Analytics

OCTOBER 20, 2019

It’s about time for 2020 planing. Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. This is the theater where the real marketing action takes place every day in front of the customers.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Martech Advisor

JANUARY 29, 2020

As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. However, most passengers are increasingly facing poor customer service both on the ground and in flight. Airport Services Play a Vital Role in Airline Customer Satisfaction.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Heinz Marketing

NOVEMBER 9, 2021

In partnership with Drift , we surveyed over 500 B2B professionals to understand how the B2B customer experience has transformed over the past year. Spurred by the events in 2020, buyer and seller conversations moved almost exclusively online. Initially, some marketers thought of these solutions as a quick fix to a temporary problem.

Marketing AI 108

Marketing AI Research Conversion Marketing Management 108

Hubspot

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science. To get to the bottom of it, marketers use attribution modeling.

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 96

The Lead Agency

SEPTEMBER 13, 2020

They are also effective for the business as these tools can collect valuable insights and information on the customer. By the end of 2020, more than half of all searches are expected to be conducted using voice search. For more information on B2B content marketing , get in touch with the B2B marketing experts at The Lead Agency.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Martech Advisor

NOVEMBER 21, 2019

The idea is to look around your marketing mix to identify tools, technology, and processes that spark joy or add value to your customers and business and discard those that don’t. How can Marketers use the KonMari Method? Let's see how you can apply the KonMari method to your martech stack and marketing strategy.

Marketing Strategy 73

Marketing Strategy Marketing & Strategy Budget Programs Organic Leads 73

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. The entire process of sending triggered emails is referred to as executing triggered email marketing campaigns.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Sprout Social

SEPTEMBER 30, 2020

Gain valuable customer insights. And for businesses, these conversations can prove to be a valuable source of customer insights. — Ben & Jerry's (@benandjerrys) August 18, 2020. Deliver customer support and gather feedback. — Netflix CS (@Netflixhelps) August 7, 2020. And rightly so.

Twitter 141

Twitter Business Paid Search Agency Communities 141

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

ANNUITAS

FEBRUARY 7, 2023

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey? rooting this Engine in customer journey and 3.)

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. Agile marketing is a tool all teams should consider in today’s fast-paced and ever-changing landscape.”. Think about it in terms of crawling, walking and then running.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Spend 10% of Revenue on Marketing.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. Further, 70% of those who are pursuing content marketing strategies report that their efforts were more effective in 2020 than in the previous year. That’s an increase of a few points from 55% in 2020.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. Let’s dive in. Time for an analogy!

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

B2B Marketing Directions

DECEMBER 13, 2020

The conventional wisdom in the marketing community is that measuring the performance of marketing is now both necessary and achievable. The explosion of available data about customers and prospects and the expanding capabilities of marketing and analytics technologies have made some aspects of marketing easier than ever to measure.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

Hinge Marketing

MAY 7, 2020

To identify which strategies will have the most impact—and how aggressively you need to invest in marketing—you need to consider your business growth goals, internal marketing skill sets, budget and your starting place. High Growth Study 2020: US Government Contractor Edition Executive Summary. What does all of this mean?

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Peer-to-peer Work Management 74

Heinz Marketing

SEPTEMBER 15, 2020

By Maria Geokezas , Vice President of Client Services at Heinz Marketing. So far in 2020, 70 million new posts appear monthly on WordPress blogs alone (WordPress accounts for 27% of all blog posts – if you do the math that equals 8.6 Influencer marketing is about relationships. It seems to have gotten more intense.

B2B Marketing 123

B2B Marketing Advertising Agencies Planning Terms and Conditions 123

Rain: The Growth Agency

MARCH 31, 2021

Cerebral’s objective is to grow its subscriber based by scaling its acquisition marketing mix. Founded in January 2020, Cerebral is challenging the mental health care status quo of 3-month wait times and high costs for initial visits with a psychiatrist. About Cerebral.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Mix 52

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. They also looked at how high-performing marketing teams approach marketing intelligence and customer experience, and key insights on primary digital marketing channels.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Steel City Media Success Story #1: M&R Power Equipment Group.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Litmus

JULY 20, 2022

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. Brands understand the importance of building relationships with their customers. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. .

Personalization 80

Personalization Generation Content Loyalty 80

Blue Flame Thinking

SEPTEMBER 13, 2021

In September 2020, Apple released its iOS 14, which now runs on 90%+ of all modern mobile iOS devices. So, let’s break down how this change affects our ability to execute exceptional email marketing for our clients and their customers, because it does. In fact, Apple’s combined email apps make up 49.7%

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Ledger Bennett

AUGUST 31, 2020

What if marketing programs could generate 40% more customer inquiries? Therefore, agile marketing cannot be defined as the speed in which you are executing the marketing solutions, but instead, a speed in which you can adjust the marketing mix in order to deliver greater customer value ( Relevance.com 2016 ).

Work Management 52

Work Management Marketing Management Paid Search Agency Gartner 52

Marketing Insider Group

NOVEMBER 4, 2020

The 2021 B2B Marketing Mix Report , which forecasts marketing trends for the year ahead, shows that of the B2B marketing professionals surveyed, 86% will rely on LinkedIn for generating leads. LinkedIn provides various tools that allow marketers to quickly develop and launch effective ads without spending tons of money.

Lead Scoring 356

Lead Scoring Lead Ranking Linkedin B2B Marketing 356

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. What will our customers want? Moreover, brands reaching their interested customers directly through text messages and emails will become even more important in 2022.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

ClickZ

JUNE 5, 2020

Instead of looking at different tools in silos, you are able to build a holistic overview of the customer experience. Relationship management can be easier when combining automated journeys, predictive analytics and segmentation that can improve the customer experience. Scaling personalization. Improving sentiment analysis.

Marketing AI 132

Marketing AI Work Management Marketing Management Marketing Automation Services 132

Walker Sands

JULY 15, 2020

In the second installment of our two-part blog series derived from conversations at our Marketing Masters: 3 Essential Pillars of Communication for Achieving 2020 Marketing Goals online event, we’ll discuss effective external communication strategies for connecting with customers and prospects. Read part one here.).

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

Liveintent

JUNE 15, 2021

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. As the brand’s marketing motto goes: “Semper Gumby,” or “always flexible.”

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Valasys

AUGUST 7, 2020

According to Adweek , TikTok was the most downloaded app ever in a quarter in Q1 2020. Instagram tested the Reels feature in Brazil, earlier in November, and in July 2020, the feature was rolled to Germany, France, and India. The following tactics can be used by the marketers to assimilate Instagram Reels in their marketing-mixes: 1.

Planning 96

Planning Business Ideal Customer Profiles Lead Ranking 96

6sense

MARCH 19, 2020

6sense , the leading Account Engagement Platform, today announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. To succeed, companies must align the ideal customer profile, target account list, and lead qualification criteria. Insufficient Demand Generation.

Demand Generation 62

Demand Generation Ideal Customer Profiles Marketing Report Account Based Marketing 62

Martech Advisor

FEBRUARY 11, 2020

According to an early 2019 Gartner study , two-thirds of B2C marketers said they would be expected to show results from personalization investments in less than a year. Well, time’s up – 2020 is here. Learn More: Bringing Technology to the Forefront of the B2B Customer Experience. Create More Meaningful Connections.

Personalization 77

Personalization Work Management Marketing Management Amazon 77

Sprout Social

MARCH 4, 2021

. — Semrush (@semrush) December 15, 2020. Here are a few reasons why content curation makes sense for your overall marketing efforts: Enhance your brand-customer relationship – Social media content curation gives you the opportunity to share user-generated content (UGC). Why curate content? 25% curated content.

Curation 141

Curation Content Social Media Custom Publishing 141