Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners.

Organization 119

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 119

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. So make this something you do before entering 2019!

Planning 266

Planning Tips Top of Funnel Work Management 266

Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The 2019 #ChatZoomInfo Line-Up. If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Marketing Insider Group

OCTOBER 27, 2021

Rather than relying on the chance that someone will open emails or view social posts, leading B2B marketers are developing comprehensive conversational growth strategies rooted in real, two-way communication. As your B2B organization scales and grows, this will not be sustainable. Make It Work for Your B2B Organization.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Zoominfo

JULY 9, 2019

For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . 8 Ways to Collect Better Customer Testimonials in 2019. And there you have it— our July 2019 B2B Blog Post Round-Up. Let’s get into it.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

ANNUITAS

DECEMBER 20, 2018

In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations. What can we expect in 2019? Other trends for ABM will center around data and technology innovations.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Biznology

JANUARY 6, 2020

Find wisdom in her article about new ways to think about lead qualification and her 3 keys to sales and marketing alignment. I’ve known Chris Jeffers for years, but 2019 saw his major move. The post The 10 most fascinating people in B2B marketing in 2019 appeared first on Biznology. Another great year in B2B marketing.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

InsightSquared

DECEMBER 20, 2019

How better pipeline hygiene will lead to a more accurate forecast and better pipeline management. Stale marketing and sales definitions lead to meaningless reporting, and a business that is unable to make actionable decisions to efficiently grow. This on-demand webinar dives into they many ways you can get more out of your pipeline.

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Zoominfo

AUGUST 7, 2019

Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. 60% of people change job titles within their organizations each year. The post Automated Data Hygiene: 2019 Database Maintenance appeared first on ZoomInfo Blog.

Data Hygiene 150

Data Hygiene Automation Zoominfo B2B Sales 150

Zoominfo

FEBRUARY 5, 2019

But, we’re back and better than ever with our February 2019 installment. By all accounts, Steve seemed like a great fit for your organization. Let’s look at a few examples of common recruiting pain points and how technology can address them: Candidate sourcing: Sourcing the wrong candidates can lead to an inefficient hiring process.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

ATAK Interactive

MAY 13, 2019

Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. Starting with the booth, we visualized Nova Polymers commitment to innovation as a leading voice in ADA signage by producing an elegant, accessible black and white backdrop. The post ATAK’s Work at ISA Sign Expo 2019 appeared first on ATAK Interactive.

Banner Ads 78

Banner Ads Banners Vendors Organic Leads 78

Webbiquity

MAY 3, 2022

What’s clear though is that the industry will never return to 2019. Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. cities for live events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Marketing Insider Group

DECEMBER 28, 2020

Having the right MarTech stack is imperative for the modern marketing organization. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. Check out the video below from CMWorld 2019 for a good overview. What Is MarTech? What Are the Main MarTech Tools?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. 2019 goal setting and metrics to match. Don’t panic. Download Here.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Envy

JANUARY 14, 2019

You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads. IBM Think 2019. February 12-15, 2019 / San Francisco, CA. RSA Conference 2019. March 26-29, 2019 / Marina Sands Bay, Singapore.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Valasys

JULY 24, 2019

In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% Source: buffer.com/state-of-social-2019, State Of Social Report, 2019). The more potential buyers will engage with marketing content on Facebook, the better the strategy is for improving the organic reach of the marketers.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Marketing Insider Group

SEPTEMBER 12, 2023

Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. This process creates a seamless loop, where man and machine work together in the creation and distribution phases, maximizing ROI.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

SnapApp

DECEMBER 11, 2018

Your audience should be getting value here, and they shouldn’t have to sign away their first name, last name, company email address, and first born child behind a lead gate to get to it. Qualify Your Leads the Right Way. To learn more about how to nurture your leads based on buying intent, not interest, check out this guide.

Trends 102

Trends Top of Funnel Planning Lead Scoring 102

Adobe Experience Cloud Blog

JANUARY 23, 2019

That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. Many of those auto-replies contain real-time updates to phone numbers, titles, and even emails — straight from the leads you’re actively engaging. Think about it. Update your database.

B2B Thought Leadership 134

B2B Thought Leadership Marketo Contact Marketing Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 11, 2019

One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits. After, they are connected by Instagram to organizations that offer aid. Marketing Psychology in 2019: Back to Basics. Welcome to great!

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

Rev

JUNE 25, 2019

That’s B2B marketing in 2019 in a nutshell. . Which proven demand generation tactics actually work to increase the metrics that matter to your organization? . Top Lead Generation Priorities . Lead Quality . Lead Quantity . What’s Obvious: Lead quality and quantity are top priorities. Email Marketing.

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

ATAK Interactive

MAY 13, 2019

Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. Starting with the booth, we visualized Nova Polymers commitment to innovation as a leading voice in ADA signage by producing an elegant, accessible black and white backdrop. The post ATAK’s Work at ISA Sign Expo 2019 appeared first on ATAK Interactive.

Banner Ads 60

Banner Ads Banners Vendors Organic Leads 60

ATAK Interactive

MAY 13, 2019

Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. Starting with the booth, we visualized Nova Polymers commitment to innovation as a leading voice in ADA signage by producing an elegant, accessible black and white backdrop. The post ATAK’s Work at ISA Sign Expo 2019 appeared first on ATAK Interactive.

Banner Ads 60

Banner Ads Banners Vendors Organic Leads 60

Oktopost

DECEMBER 26, 2018

How to make up for lost organic reach in 2019? Should you leverage Instagram for lead generation? We have all the 2019 social media trends covered.

Social Media 94

Social Media Trends Media Lead Generation 94

Hubspot

JUNE 25, 2019

As demand for ecommerce increases, so does the number of software tools and platforms designed to help businesses capture leads, generate revenue, and grow. Finding and using effective ecommerce platforms can help your organization tap into the more than $500 billion consumers spent online last year. Online Point-of-Sale.

Enterprise Management 97

Enterprise Management Work Management eCommerce Marketing Management 97

Golden Spiral

APRIL 18, 2019

If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. program recognizing healthcare organizations that use innovative and disruptive technologies to advance health and care. Health IT Resources. Virtual Lab. Healthcare CIO Boot Camp TM.

Work Management 102

Work Management Marketing Management Research Organization 102

B2B Marketing Directions

APRIL 28, 2024

Trust has always been a vital component of business relationships, but it has become a critical issue over the past several years largely because of growing concerns about the collection and use of personal information by business organizations. The starting point is to understand what leads to the development of buyer trust.

Ethics 65

Ethics Vendors Lead Scoring Lead Ranking 65

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

PureB2B

DECEMBER 20, 2019

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Meals on Wheels is a national organization dedicated to delivering nutritious meals to seniors who lack the support and access to obtain a well-balanced meal.

Allocation 62

Allocation Amazon Act-On Communities 62

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. Outbound marketing refers to endeavors that push your message “out” to potential leads in the wider world.

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 95

Hubspot

OCTOBER 4, 2019

Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Our Facebook stats are organized into five categories: 1. 43% of U.S.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Conversica

MARCH 13, 2019

This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards. The other winner was ignio – a cognitive automation platform. AI Awards Recognize Individuals, Products & Services.

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

BOP Design

JANUARY 29, 2019

A contemporary B2B website is key for any company looking to generate leads online. To help keep your website looking fresh, we’ve compiled the top 5 B2B website design trends for 2019. Natural, organic shapes. You’ve got some new competition in town – organic, amorphous shapes. Broken Grid. Minimalism.

Design 65

Design Trends Marketing Websites B2B 65

Unbounce

FEBRUARY 4, 2019

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods. HailGoogle).

Lead Scoring 111

Lead Scoring Lead Ranking Landing Pages Mobile Marketing 111

Vidyard

DECEMBER 10, 2019

If you want to do the same, there’s no better inspiration than watching these video marketing examples from the B2B space and learning how these organizations have integrated video across their digital marketing programs. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019!

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149