InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Sales Activity is one of the most effective predictors of sales success. Sales Activity is one of the most effective predictors of sales success.

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The 2019 #ChatZoomInfo Line-Up. B2B Sales and Marketing Alignment. But—consistent, high-quality blogging isn’t easy.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Rev

JUNE 25, 2019

That’s B2B marketing in 2019 in a nutshell. . We’ve been inundated with process improvements, strategies, and marketing automation tools – there’s literally no shortage of things we can be doing. Which proven demand generation tactics actually work to increase the metrics that matter to your organization? .

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

DiscoverOrg

JANUARY 2, 2019

We expect major gains in the sophistication – and volume – of B2B data in 2019. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. Where are users getting hung up in a process or workflow? B2B big data is big business. BIG business.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

SmartBug Media

DECEMBER 4, 2019

At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Zoominfo

AUGUST 14, 2020

We refine and refine as much as we can, applying learnings in real-time, based on outcome-powered lead scoring and routing to scoring a rep’s performance. And in return, we’re able to ask for reps to commit to that motion, and in return we provide an infrastructure that helps our company win and our employees grow.

Zoominfo 200

Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

InsightSquared

MARCH 20, 2019

In the 5+ years I’ve spent meeting modern sales leaders and working with SDRs within our network, I’ve learned from the front lines of 200+ SDR and sales teams about what’s really going on within the SDR function and how it could impact the role in the future. Prospecting. Providing relevant information that stands out.

Work Management 243

Work Management Startups Differentiation Consulting 243

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Zoominfo

NOVEMBER 20, 2020

We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies. In early 2019, ZoomInfo acquired TellWise. The result?

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Zoominfo

MAY 21, 2019

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! But, as consumers evolve so must our marketing tactics.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. ABM gives the sales team fewer leads to work with.

Account Based Marketing 337

Account Based Marketing ABM Top of Funnel Lead Ranking 337

Marketing Insider Group

FEBRUARY 1, 2021

In 2019, 90% of all U.S. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent comes down to understanding what makes an excellent lead for your business. adults (100% of adults under 30) were already using the internet.

Buyer Intent 357

Buyer Intent Intent Work Management Marketing Management 357

Zoominfo

JULY 9, 2019

For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . 8 Ways to Collect Better Customer Testimonials in 2019. 6 Creative Ways to Build Sales Pipeline Today. Let’s get into it. Final Thoughts.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Hubspot

AUGUST 3, 2023

Table of Contents The Challenges of Selling AI Products Today How to Sell AI Products in a Competitive Market Best Practices from Sales Experts The Challenges of Selling AI Products Today The ever-growing interest in AI would have anyone believe that selling an AI product would be straightforward. Between 2019 and 2022, AI adoption plateaued.

Marketing AI 64

Marketing AI Hubspot Product Tips 64

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

ANNUITAS

DECEMBER 20, 2018

In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations. What can we expect in 2019? What did success look like in 2018?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. Scavenger Hunts. Two Truths and a Lie.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Hubspot

NOVEMBER 3, 2023

Sales teams dedicate a lot of their time to forecasting. Yet, over 50% of sales leaders question the accuracy of their sales forecasting efforts. Since sales forecasting is a rather complex and time-consuming process, organizations seek ways to improve it, with many turning to machine learning.

Forecasting 59

Forecasting Multivariate analysis Top of Funnel Marketing AI 59

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. See terms.

Organization 122

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 122

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

Vidyard

JUNE 15, 2020

Some reps on your team may already use it. They see anything that challenges the process that’s already working as an unwelcome interruption, even when it’s good for them. These are the salespeople who need convincing, because sales teams get the best value out of video when they hunt in packs. The Benefits of Video in Sales 4.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Biznology

JANUARY 6, 2020

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. But now we enter a new decade, where challenges loom—data privacy, ad fraud, ever-longer sales cycles—so we need all the talent we can get. Thanks, Sean, for a great experience.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. The quality of that content has become so important that 72% of the most successful organizations in the U.S.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Vidyard

JUNE 15, 2020

The simple answer to the question of where should you use video in the sales process is: Where would you like higher conversions, more responses, and faster deals? Video Sales Training for Your Team 3. Use screen captures to walk through the prospect’s LinkedIn profile, their organization’s website, or your own sales deck.

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Hubspot

MAY 11, 2020

Remote work is the new normal for many professionals, and salespeople are being tasked with meeting and exceeding their sales quotas while making a swift transition to working from home. Stellar sales work is possible outside of a traditional company office. Remote Sales Management Challenges.

Work Management 83

Work Management Hubspot Paid Search Agency Ad Exchange 83

Ontraport

JUNE 7, 2020

Nurturing leads into customers is no joke. It’s one of the most difficult parts of growing any business and, even though it gets a bit easier over time, it’s still a constant thorn in the side of most sales managers, business development executives and small business owners.

Automation 111

Automation Top of Funnel Marketing AI Lead Scoring 111

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. Outbound marketing refers to endeavors that push your message “out” to potential leads in the wider world.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 96

B2B Digital Marketer

AUGUST 18, 2022

The Secret to Doubling B2B Sales with Minimal Personnel. One of the most significant goals of B2B sales and marketing teams is to be able to generate valuable leads that will convert into clients. It is critical to your organization’s success that you find a high number of quality leads. Memorable Quotes.

B2B Sales 98

B2B Sales B2B Enterprise Management Ad brokers 98

Martech Advisor

NOVEMBER 15, 2019

Sales tech is evolving just as fast as its martech counterparts, but what are the practitioners telling us? What is Sales Tech? What is the ‘Sales Tech Hierarchy of Needs’? The top 10 trends in Sales Tech for 2019 – 2020. Bonus tip: winning sales in the experience economy!

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Vidyard

DECEMBER 10, 2019

If you want to do the same, there’s no better inspiration than watching these video marketing examples from the B2B space and learning how these organizations have integrated video across their digital marketing programs. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019!

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Hubspot

JUNE 8, 2021

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Sales seems like a fast-paced, hardball kind of career. What's a typical sales career path?

Sales Management 77

Sales Management Top of Funnel Work Management Enterprise Management 77

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Scroll down to learn about the top B2B lead generating methods to implement in 2022.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Hubspot

MAY 12, 2020

But unlike sales reps -- who talk to and learn from our biggest prospects each day -- we don't always know tiny, but crucial, details about the brands or people we most want to sell too. This might be why only 28% of salespeople say marketing is their best source of leads. 36 Account-Based Marketing Stats to Know in 2020.

Account Based Marketing 99

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 99

SnapApp

JANUARY 24, 2019

Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. And prospects are feeling the pressure too.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Brandpoint

MARCH 19, 2019

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report , organizations are increasing their spending on content marketing, with the biggest increase in content creation. Content marketing and the sales process.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104