Biznology

JANUARY 22, 2019

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. Perfect for B2B, chatbots serve global customers, around the clock, with fast, accurate and cheap service. And the AI continues to improve, daily. Will CX be the B2B buzzword of 2019? Happy 2019 to us all.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Data-Driven Marketing: A Contently Customer Story.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Envy

JANUARY 14, 2019

IBM Think 2019. February 12-15, 2019 / San Francisco, CA. Attendees can customize their agenda in advance on the IBM Think website to maximize their time and tap the most relevant cybersecurity resources. RSA Conference 2019. March 26-29, 2019 / Marina Sands Bay, Singapore. InfoSec World 2019.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Marketing Insider Group

DECEMBER 28, 2020

Check out the video below from CMWorld 2019 for a good overview. Your CMS is the hub of website content publishing. Customer Relationship Management. A customer relationship management (CRM) system is essential to any business. A customer relationship management (CRM) system is essential to any business.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Socialbakers conducted the “Social Media Trends Report,” harnessing data from the fourth quarter of 2019. one year later. However, they may not be abandoning Facebook altogether.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

AUGUST 4, 2021

B2B marketers have primarily focused on improving the customer experience (CX) in the past. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge. Developing a Marketing Strategy Around CX.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

Contently

JANUARY 3, 2019

Even worse, everyone else publishes similar lists. I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. In 2019, I want to emphasize the quality of the creative ideas we work on with our clients and partners over the volume of content.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

B2B Marketing Directions

DECEMBER 29, 2019

This will be my last post of 2019, and I want to thank everyone who has spent some of his or her valuable time reading this blog. For this list, I'm only considering posts that were published in 2019. I've ranked the posts based on cumulative total reads, so posts published early in the year have an advantage.

Case Studies 64

Case Studies Case Study Custom Publishing B2B Marketing 64

KoMarketing Associates

APRIL 8, 2020

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company. Lean Data recently published “The State of Revenue Operations” report, looking back on how the customer experience shaped B2B marketers’ work back in all of 2019.

B2B Marketing 262

B2B Marketing B2B Differentiation Advertising Benchmark 262

Webbiquity

DECEMBER 19, 2023

Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Affiliate sales support independent publishing. #6: The first of the oddball posts included here, this one from August 2019. Alright, now the list. 6: What Needs to be Included on Your Business Letterhead?

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. This was a slight dip from the 89% recorded in previous quarters of 2019. However, video length appeared to play a role in the VCR.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

Rev

MAY 16, 2019

Or, Gidget Goes to SiriusDecisions Summit 2019. Account-based marketing is the strategy of marketing to prospects or customer accounts as markets of one. Basically, highly customized marketing, designed to target prospects with a uniquely compelling message designed specifically for them. Cards on the table?

Conference 122

Conference Account Based Marketing B2B ABM 122

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Affiliate sales support independent publishing.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Sprout Social

MAY 21, 2019

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% Even when your customers are walking around stores in-person, they’re still looking for help on Pinterest.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. 2019 goal setting and metrics to match. Don’t panic. Download Here.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. On the one hand, we have dissected a dozen if not more, of these rankings published in 2017-2018 to see if some influencers are unanimous, which is the case for some elsewhere in the “social graph” above.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

KoMarketing Associates

SEPTEMBER 22, 2021

Now, new research suggests that they may need to tread carefully, as more customers shy away from inaccurate personalization. About 27% of customers typically call the business to explain the experience, while 26% unsubscribe from marketing emails. B2B Marketers and the Customer Experience.

Personalization 209

Personalization Custom Publishing Statistics Marketing & Strategy 209

KoMarketing Associates

SEPTEMBER 29, 2020

This substantial increase in ad spend is good news for publishers and ad platforms. ” B2B Advertising is Doing Well in 2020, Though It’s Growing at About the Same Rate as 2019. Then they dropped spending back down to 2019 levels by mid-May. B2B Marketing Isn’t Going to Go Back to What It Was Like in 2019.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. We kicked off 2019 with our SEO predictions and looking back, I think we were pretty much spot on. This was a great survey they ran in August of 2019.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Marketing Insider Group

JANUARY 5, 2021

The top five brands for 2019 were: Whole Foods. Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Implement a Consistent Publishing Schedule. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. The post A Look Back at Our Top 10 Articles of 2019 appears on circle S studio.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

ClearVoice

JANUARY 30, 2019

Buffer’s 2019 State of Social report touts importance of stories. Social media stories will continue to have an important place in brands’ social marketing plans in 2019, according to Buffer’s just-released “State of Social” report , even though more than 1/3 of brands are unsure about how effective stories are.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Liveintent

JANUARY 6, 2020

We’re beyond thrilled to be recognized as one of the hottest companies in the space for 2019, joining giants like LiveRamp, Xandr, Index, and The Trade Desk, and nimble innovators like TripleLift, Innovid, and Beeswax. Our aim remains simple: we believe that data should flow to brands and publishers, not away from them.

Paid Search Agency 62

Paid Search Agency Companies Custom Publishing Advertisements 62

Bannerflow

MARCH 22, 2019

With the right tools, all of our customers can produce truly creative campaigns. How did we select the best display ad campaign for winter 2019? Bannerflow’s Customer Success and Operations teams together decided on the best banner campaign of winter 2019. Yet sometimes, some banners really stand-out.

Display 75

Display Paid Search Agency Ads Campaigns 75

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. Kaplan led the design and created an editorial strategy for the news site, which launched in May of 2019. The Forecast Delivers Business Growth.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Genesys produced a series of emotional stories about their customers called “ CX Heroes ” that will forever change how you think about customer service reps.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. and has already folded into their software the ability for anyone “to build a chatbot to communicate with customers on their terms — no technical skills required.”

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Digital Marketing World Forum

NOVEMBER 22, 2019

With the end of the year approaching it is great time to reflect on 2019! What digital marketing trend has impacted your campaigns the most in 2019? Upgrading data capture mechanisms across all channels has been high on the agenda of many marketers we have worked with in 2019. Molzana are Silver Sponsors at #DMWF Europe 2019.

Analytics 73

Analytics Paid Search Agency Advertising Agencies Ad Agencies 73

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Outgrow

MARCH 18, 2020

Amazing Interactive Content Examples From 2019. Keeping this in mind, Birchbox used interactive content to boost up their customer experience. To understand the beat of users, generate leads, and increase sales, BirchBox published quizzes on their social media channels. NYTimes aces the chart in publishing interactive content.

Examples 52

Examples Outgrow Content Sales Qualified Leads 52

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. A nifty CDP/DMP solution of especial interest to B2B publishers. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Content Marketing Institute

DECEMBER 31, 2018

31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. Now I want you to fast forward exactly one year to this time in 2019. I couldn’t even close our best customer.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Hubspot

MAY 2, 2019

Beyond content distribution, an email newsletter can also help generate paying customers for your business. An email newsletter brings engaged customers back to your site on a regular basis -- which can increase your revenue by up to 23%. The tool lets you create simple plain text emails, or create custom HTML emails.

Marketing Automation Services 101

Marketing Automation Services Best Practices Newsletter CAN-SPAM 101

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? In 2019, the average blog post took nearly four hours to write. Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Aberdeen

APRIL 24, 2019

Last week I spent two days at NICE’s Interactions annual 2019 conference. It also included customer discussions and offered opportunities to interact with company executives. For example, AI was cited as the number one technology capability CX leaders plan to incorporate within their activities in 2019 and beyond. Synthetic NPS.

Customer Satisfaction 40

Customer Satisfaction Marketing Management Acquisitions Contacts 40