Heinz Marketing

JANUARY 6, 2018

How to Increase Sales by Mastering the Art of Storytelling. How Content Marketing is Evolving Heading into 2018. 11 Expert Tips to Make 2018 Your Most Productive Year Ever. New Year’s Resolutions: How to Be a Better Marketer in 2018. Re-engagement emails play a vital role in the email lifecycle. Great article, Neil Patel.

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Storytelling Tips B2B Trust Marketing 58

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Zoominfo

JULY 5, 2018

July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. Storytelling Can Help Employers Compete for Entry-Level Talent. Employers have the potential to stand out to college talent by leveraging storytelling. Let’s get into it! Continue reading.

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Data Hygiene B2B Zoominfo Storytelling 113

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool.

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Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

DECEMBER 29, 2017

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. In this blog, I’ll share five videos that will help you improve your marketing skills in 2018. . What marketing skills are you looking to improve upon in 2018?

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Video Marketing B2B Thought Leadership Planning Psychographics 134

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

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Storytelling Advertising Agencies Paid Search Agency Work Management 111

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 They took a bold step, wading into an area considered controversial by many, for an ad they broadcast during the 2018 NFL season opener.

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Storytelling Video Marketing Top of Funnel Work Management 110

Integrated B2B

MAY 28, 2019

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? The two-year pilot kicked off at the UN City in Copenhagen in 2018.

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Storytelling Marketing Management Advertising Agencies Differentiation 71

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Facebook Kicks Off the New Year with an Algorithm Update.

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Social Media Social Marketing Media Planning 111

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

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Storytelling Video Marketing Top of Funnel Work Management 65

Content Marketing Institute

AUGUST 2, 2018

“My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We 4-7 in Cleveland, Ohio.

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Storytelling Brand Identity Branding Paid Search Agency 99

Convince & Convert

FEBRUARY 1, 2018

As the 2018 Olympic Games quickly approach, I am nearly as excited for the Twitter arguments as the competitions. Watson has grown and maintained an engaged audience through her strong voice and consistent storytelling. A post shared by Sage Watson (@sagewatson) on Jan 10, 2018 at 2:47pm PST. Click To Tweet. Let the games begin!

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Cable Social Media Paid Search Agency Eye-Tracking 117

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. 10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead. 10/31 – No Chat. Happy Halloween!

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Digital Transformation Storytelling Paid Search Agency Advertising Agencies 75

Sprout Social

FEBRUARY 5, 2019

Digital Natives Group is a perfect embodiment of these values, and this is why we are so excited to recognize it as our 2018 Agency Partner of the Year. Jonathan Jacobs (@JonEJacobs) November 19, 2018. This post Celebrating agency excellence: our 2018 Partner of the Year originally appeared on Sprout Social.

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Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 77

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

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Work Management Advertising Agencies Marketing Management Content Marketing 91

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Check out the webinar recording below, which walks through the biggest trends to navigate and strongest ways to tell your brand story with social in 2018. This post Storytelling on Social Media: How to Do It Better originally appeared on Sprout Social.

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Storytelling Social Media Media eCommerce 90

Contently

APRIL 20, 2021

When Leslie Nuccio arrived as SVP of earned media at Bank of the West in 2018, she took note of the company’s content. ” The post How Bank of the West Is Rewriting the Finserv Content Playbook With Sustainability Storytelling appeared first on Contently. A different kind of financial services content.

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Storytelling Paid Social Agency Content Differentiation 84

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). Of course, whether or not we learn is up to us.

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Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Marketing Insider Group

DECEMBER 29, 2020

consumers listened to podcasts in 2020, up from 44% in 2018. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Brand storytelling allows you to connect with others on a deeper level. Source: Google. 55% of U.S. Source: Gartner.

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Planning Trends Advertising Agencies Paid Search Agency 363

Content Standard

FEBRUARY 23, 2018

For brands that want to engage with storytelling in marketing , this distinction can be an obstacle. How can you communicate with your team of content storytellers to keep everyone on the same page about your brand’s narrative? The Difference Between Communication and Storytelling. The Parts of a Story.

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Storytelling Content Marketing B2B Thought Leadership Paid Search Agency 93

Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters. The post Deloitte: Storytelling boosts sustainable innovation appeared first on IntegratedB2B by cylindr BBN.

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Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

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Storytelling Social Media Effectiveness Media 82

Heinz Marketing

APRIL 7, 2018

In the meantime, here are some B2B Reads we love: Using Conversational Storytelling to Drive the Bottom Line. Great look at advertising in 2018. The post B2B Reads: Conversational Storytelling and Bad Sales Math appeared first on Heinz Marketing. Thanks for your insight, Anthony Iannarino. It’s not so straightforward anymore.

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Storytelling B2B Sales Conversion B2B 55

Marketing Insider Group

MAY 26, 2020

Here are two brand storytelling examples to illustrate the power of opinion. Remember the 2018 a campaign featuring Colin Kaepernick? We’re all about data-based storytelling. Storytelling that shows our clients the way to discover a solution to the problems that keep them up at night.

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Opinions Content Marketing Lead Ranking Content 301

Content Standard

FEBRUARY 12, 2018

With content existing in so many forms nowadays, these brand marketers are leaning toward event sponsorship that eschews interrupt advertising in favor of brand storytelling opportunities. This movement toward storytelling isn’t purely driven by the increased availability of branded content and owned content channels.

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Storytelling Brand Identity Branding Paid Search Agency 66

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI. million will go toward original content.

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Spending Studies Video Marketing Budget Programs 194

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. In other words: Yeah, VR marketing is a thing you need to think about.

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Examples Trade Show Marketing & Strategy Paid Search Agency 101

Vidyard

DECEMBER 4, 2017

It was an exciting two days, filled with fantastic topics from industry leaders, wonderful discussions about the industry and the role video is playing in it, and great take aways that helped set our attendees ahead of their competition for 2018. The post Learn How To Do More With Your Videos For 2018 appeared first on Vidyard.

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Video Marketing Storytelling B2B Sales Response Rate 69

Content Standard

MARCH 28, 2018

Brands come to this annual conference in Austin, Texas, to put on a showcase of experiential marketing, shaped by brand storytelling. Kacper Sawicki (@kacpersawicki) March 14, 2018. — Roberto Cervantes (@SirVantezz) March 16, 2018. But impressing conference-goers is no easy matter.

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Advertising Agencies Conference Buzz Storytelling 71

illumin

OCTOBER 18, 2018

.” Today Advertising Week continues to run with that main goal in mind blending the timely (AR, VR, Blockchain) with the timeless (storytelling) and reminding us that “great minds think unalike.” The post Recapping Advertising Week New York 2018 appeared first on AcuityAds Inc.

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Advertising Agencies Advertisements Advertising Paid Search Agency 60

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? Here is everything you need to know about SiriusDecisions Summit 2018. I expect we’ll witness masterful storytelling on the topics of authenticity, leadership, collaboration and ambition. Guest Keynotes.

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B to B Work Management Marketing Management Account Based Marketing 49

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. But that future may not be far off. The third biggest trend is employee activation. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Bannerflow

APRIL 1, 2019

In this blog, we explain what digital storytelling is, why it should be part of your digital display strategy, and how it offers a potential solution to a crisis in creativity. One solution is combining data, design, and scheduled messaging through dynamic creative optimisation: known as digital storytelling. But how does it work?

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Outbrain

JANUARY 1, 2019

We’d like to share them with you, so hold on for the ride through native advertising in 2018: #1 Taking the Dragon Challenge. Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 Land Rover. 2 Laurel or Yanny?

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Paid Search Agency Marketing AI Examples Ads 55

Integrated B2B

SEPTEMBER 20, 2018

Funded by The Danish Industry Foundation, the two-year SDG Accelerator programme pilot kicked off in the spring of 2018. This is where storytelling comes in. Storytelling can go a long way to capturing hearts and minds. Investing in the future. Why target small- to medium-sized companies?

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Storytelling Paid Search Agency Advertising Mediums Forecasting 40

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

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Storytelling Lead Ranking Aggregators Buzz 41

Canadian Marketing Association

NOVEMBER 30, 2018

Neil McOstrich, Chief Storytelling Officer at Cleansheet explores the difference between cool agencies and agencies that do cool work. Inbox Marketer’s 2018 report highlights the latest email benchmarks and trends and puts a spotlight email performance in Canada versus the US. You Don’t Want A Cool Agency.

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Advertising Agencies Paid Search Agency Advertising Benchmark Storytelling 48