Litmus

APRIL 26, 2021

What is quite profound is that this is purely a reflection of normality: Humans are a diverse species, which is why this is a challenging subject to label as a trend. Everlane’s 2018 marketing campaign titled “No frills. Representation shouldn’t be a trend or a campaign—it should be every day. Source: Really Good Emails.

Trends 126

Trends Design Paid Search Agency Television marketing 126

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Hubspot

OCTOBER 16, 2020

Yellow Sensis Social Media Repor t, 2018). Statista , 2018). Three regularly-trending Instagram hashtags in Australia are #photography, #Australia, and #Sydney, which have 450 million, 55 million, and 28 million posts associated with them, respectively. Yellow Sensis Social Media Report , 2018). NapoleonCat , 2020).

Stats 97

Stats Trends Bandwidth Social Media 97

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

AgencyEA

MARCH 19, 2018

Sessions dissect emerging trends, explain best practices and highlight the biggest case studies. Power Panel: The 2018 B-to-B Dream Team. Hear from these event professionals about their experiences in the industry, trends they’re seeing and what they predict for the future of event marketing.

B to B 70

B to B Dwell Advertising Agencies Conference 70

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Bannerflow

AUGUST 24, 2018

But what are the trends we need to be aware of and which have the potential to revolutionise marketing? One interesting trend (which perhaps is overlooked) is the public’s perception of AI, big data, and privacy. But a little education is always a good thing. It’s a trend that will predict will go mainstream.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

NetLine

JUNE 9, 2021

Beginning in 2018, Content Marketers saw how effective webinars were at driving bottom of the funnel engagement with prospects and began producing more of them, leading to a sharp rise in overall production. Between 2018 and 2019, Webinar production saw a 64% increase, more than doubling in availability across our platform.

Webinar Metrics 52

Webinar Metrics Trends B2B Marketing Top of Funnel 52

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Nonetheless, emerging trends can provide valuable insights.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Unbounce

AUGUST 29, 2019

For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. Although we’re not alone—custom photography seems to be another growing design trend for SaaS brands.). As marketers trying to stand out in an increasingly competitive industry—is it bad for us to follow design trends?

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Hubspot

JULY 19, 2018

It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. Happy reading!

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Leading Results Rambings

DECEMBER 14, 2018

The approaching new year brings the question: “What new trends will push marketing forward next year?” The real answer is that no one knows – but paying attention to 2018’s trends allows us to make educated predictions. These are my predictions for the top 3 marketing trends to expect in 2019.

Trends 40

Trends Education Marketing & Strategy Marketing 40

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. In other words: Yeah, VR marketing is a thing you need to think about.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Canadian Marketing Association

JANUARY 11, 2018

The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer. We did not set out to give you another list, but we have decided to the share what we feel is the biggest opportunity for B2B marketers in 2018. By James Chalmers of CMA's B2B Council. Let us know!

B2B Marketing 48

B2B Marketing B2B Marketing Management Paid Search Agency 48

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Webbiquity

FEBRUARY 12, 2018

So it’s being followed up with an all new collection of stats and facts to help marketing leaders and professionals hone their strategies and tactics for 2018. The selection and variety of marketing technology tools continues to expand , giving marketers the ability to do new things as well as perform common tasks more efficiently.

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Moz

FEBRUARY 4, 2020

It could be argued that the biggest change to image search happened in September 2018 when Google Lens rolled out. This is thanks, in part, to topic modeling (as Google itself admitted in September 2018 when it introduced its “topic layer” ). This 2018 presentation by Dawn Anderson gives a brilliant insight into this.

SEO 93

SEO Marketing AI Trends SERP 93

Aberdeen

JULY 17, 2018

As the need to hire and retain an engaged workforce holds constant among businesses, there are certain HR tech trends that should be anticipated and embraced. In 2018, many anticipate an increase in the number of solutions from technology firms to help with this challenge. Remote Workforce Management. A Shift Toward Wellness.

Work Management 58

Work Management Trends Correlation Training 58

Strategic-IC

JANUARY 18, 2019

How is Marketing in Education Technology evolving? If we're looking at 2018, so maybe going back five years to 2013, I think some of the shifts we've seen are probably common across many sectors and industries. We're finding that the buyer is lot more educated, a lot more informed. Interview Transcript.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Education Work Management 48

Launch Marketing

MAY 8, 2018

With over 6,800 marketing technology solutions available to B2B marketers in 2018 (a 27% increase from last year!), As trends and approaches in B2B demand generation continue to evolve, make sure you consider these key takeaways and think about how you are addressing these areas in your own internal marketing efforts.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. We’ve got enough of 2018 behind us to make a few educated guesses about the trajectory of social media marketing in 2019. So saddle up for a tour of current trends and coming attractions.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Educational Email Courses. These are automated, educational emails users can sign up for on your website and are then sent a series of emails on a specific topic.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Hubspot

MARCH 18, 2020

In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts. Monthly podcast listeners grew from 24% of Americans to 26% year over year in 2018. Between 2018 and 2019, the number of people who listened to podcasts at work doubled. (

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? Helpful advice, education and nurture are crucial to build trust, faith in a solution’s offering, and in its alignment with the buyer’s business objectives. Reviews jumped from being the fifth most popular resource in 2017, to the second most popular resource in 2018.

Vendors 54

Vendors Trends Case Studies B2B 54

Biznology

FEBRUARY 25, 2019

One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies. According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Like this post?

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% Google Trends.

Statistics 98

Statistics Google Click Rate Adwords 98

Zoominfo

JUNE 28, 2018

But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news. Although TechnologyAdvice covers a wide array of industries and job functions, their main goal is to educate, advise, and connect buyers and sellers of business technology. We get that.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Hubspot

SEPTEMBER 23, 2018

Small Business Trends. The Social Media section of Small Business Trends, a large news property for entrepreneurs, is filled with expert social media advice and multimedia content for the small business. Jennifer Leggio's blog is an expansive resource for emerging trends relating to social media's impact on business. Mari Smith.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. These marketers also are more likely to report using content marketing successfully to reach goals such as educating the audience and building customer loyalty.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93