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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Identifying your clients’ core values.

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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

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Event Marketing Experts Predict 3 Emerging Trends

Marketing Insider Group

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Clearly, not everyone needs a giant ferris wheels […].

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Content Marketing World 2018: Key Trends and Takeaways

Brandpoint

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. — Britta Schellenberg (@MizzBritta) September 5, 2018.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. November 20, 2018 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT And the best part is, it can apply to content for all stages of your funnel! How to secure organizational buy-in (and cooperation!).

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Customer Experience Trends 2018 – Part 3

Aberdeen

So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018. Below are two process trends CX executives are increasingly focusing on in 2018 and beyond.

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7 B2B Website Design Trends to Look For in 2024

BOP Design

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. December 11, 2018 11:00 AM PST, 2:00 PM EST, 7:00 PM BST Over time, we’ve become much better at measuring conversion rates and lead quality.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers. You’ll learn….