KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. This has caused marketers to shift their strategies.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

JULY 8, 2019

Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program. Ranking compared to April 2018. Google Android, 2.5%. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018).

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Ranking 91

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . Common tool used: Google Analytics . . . #2: It’s important to establish a benchmark. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Pipeline Trend by Month. We have included each of their responses below.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Moz

MAY 17, 2020

But first, let's have a look at the layout on page one of Google (for most queries). Google never took SEOs into account when designing for the user. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. In many cases, your screen can also be covered with a Google Shopping ad.

Case Studies 73

Case Studies Case Study Studies SEO 73

RebelMouse

APRIL 18, 2018

The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018. So now publishers are shifting again.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. How to define social media KPIs is a question on the mind of every marketer today. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Webbiquity

JANUARY 19, 2016

billion by 2018. billion by 2018. Mary Meeker’s Internet Trends ). But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. Google Analytics) at 59%. 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Vidyard

MARCH 23, 2021

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Video in Business Benchmark Report Know where you stand, so you can stand out. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. It was about language and Google’s understanding of language. From Anastasia Warren.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. You can’t manage an enterprise content operation over email and Google Drive. Jake, New York.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Marketing Technology.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Marketing Insider Group

MARCH 18, 2020

Injecting trust into your culture is a powerful little secret some of today’s really progressive companies like Google and Facebook have figured out. In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand. Start small, planting those positive, visionary seeds.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Martech Advisor

OCTOBER 24, 2019

In Q1 of 2018, advertisers spent an average of $2.80 per thousand impressions, according to the Google Display Network report. Google Display Network’s Q1 2018 report analyzed over 760 million ad impressions and three million clicks to identify CPM trends for the period. So, what exactly is CPM?

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

DivvyHQ

JUNE 5, 2018

Sure, you’ll find various interpretations by running a Google search, but they mostly consist of vague platitudes. The Content Marketing Benchmarks report referenced earlier shows that, while 74% of organizations claim to have a content marketing strategy, only 38% say theirs is documented.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

ClearVoice

MAY 15, 2020

Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. All this will allow you to monitor engagement trends and make determinations based on: Views: How many times has your video been watched and where are those views coming from? And most with the sound off.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Valasys

MARCH 17, 2023

Similar to the sporadic algorithm updates Google releases, the SEO outcomes in 2023 of the industry are unpredictable. Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. We need to stay current with trends as SEO professionals.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

KoMarketing Associates

OCTOBER 2, 2018

About a week ago Google’s Ben Gomes, VP of Search, News, and Assistant, discussed three fundamental shifts in how the search engine intends to think about Search in the coming years. To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Sprout Social

AUGUST 28, 2018

Networks: Facebook, Twitter, Instagram, LinkedIn and Google+. You can use it to discover content trends, find top performing content and more. Through Tailwind, you can track trends in followers and engagement, analyze your audience and they even provide some Instagram analytics as well at certain plan levels. Google Analytics.

Social Media 111

Social Media Analytics Tools Media 111

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Customer Experience Matrix

JUNE 17, 2019

It changed direction in March 2018 with news that its Experience Platform would create persistent profiles. What benchmarks should these CDP products be measured against? But the big clouds looming over the entire customer data ecosystem are, literally, the big clouds: Amazon Web Services, Google Cloud, and Microsoft Azure.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). The State of Video Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Tools to measure Social Media Metrics.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Zoominfo

JULY 10, 2018

In its simplest form, this process involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. Data-Driven Marketing in 2018. In 2018, data-driven marketing is no longer just a buzzword– but rather, a must-have for B2B marketing success.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. more often than deals that are closed/lost ( Zoom/Chorus, 2019 ) The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Vidyard, 2021 ) Source: Vidyard 2021 Video Benchmark Report.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Sprout’s analytics provide deep insights that make measuring ROI and benchmarking against competitors to stay ahead a breeze.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Branding 112

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Make plans today to attend Content Marketing World 2018 in September. First and foremost – follow the framework. Click image to download.

Template 111

Template Paid Content Planning Content Marketing 111

Online Marketing Institute

JULY 27, 2018

Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising. They might also use a voice app like Alexa Skill or Google Action. OK, Google?"

Optimization 52

Optimization SEO Tips FAQ 52

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. See ads displayed for certain keywords in Google. Related Content: 10 PPC Trends You Can’t Ignore in 2020.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Content Standard

MARCH 13, 2019

In fact, the latest Technology Content Marketing 2019: Benchmarks, Budgets, and Trends report from the Content Marketing Institute found that 65% of technology content marketers report their organization has increased their use of social media for content marketing purposes. Don’t Take Yourself So Seriously.

Social Media 96

Social Media Work Management Marketing Management Budget Programs 96

Webbiquity

JANUARY 7, 2020

Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices. 2018 Edition ; and What’s So Funny About Social Media and Online Marketing? The 12 Best Competitive Intelligence and Benchmarking Tools.

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50