Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Guest post by Roman Daneghyan. Video product is now easier and less costly than ever.

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. And the majority of businesses are not prepared to respond effectively. Few established businesses have escaped the unwanted attention that comes from a brand crisis.

Examples 112

Examples Brand Identity Branding Public Relations 112

ClearVoice

AUGUST 16, 2021

a personal, business, or creator account) and the type of content you’re posting (E.G., This is an example of having your hashtags in your post copy: This is example content with hashtags as your first comment: Source: ClearVoice Instagram. For example, the content within a hashtag fluctuates as more people use them.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

KoMarketing Associates

JANUARY 26, 2017

As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. Session : Mastering Web Analytics to Drive Business Growth. Count me in!

Conference 120

Conference Buying Cycle Analysis Social Media 120

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. In 2017, it’s time to get it in gear or deal with the reckoning. Marketing attribution technology will take a giant leap forward in 2017. Steve Peck, director of business development.

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Unbounce

JUNE 1, 2021

A well-targeted reminder helps consumers as well as businesses. For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. If you work in business, I’d be surprised if you hadn’t seen an ad from Monday.com.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Zoominfo

MAY 21, 2020

And we’ve got examples. When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. What Is A BASHO Email?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Kaon

MARCH 1, 2017

Imagine placing a fully scaled digital representation of your product in your customers’ environment OR fully immersing them in a digitally simulated environment (such as a virtual data center or virtual diagnostics lab) so they can truly understand the value proposition in the context of their business environment.

Interactive Marketing 100

Interactive Marketing Tagging B2B Marketing Features 100

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. 6: What Needs to be Included on Your Business Letterhead? Yet too many marketers and brands go about social media marketing the wrong way.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

chiefmartech

JANUARY 21, 2020

Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. First, as an example of a Latin American martech company making a major move into the North American market. Scribble had raised $50 million (Canadian dollars?)

Paid Search Agency 107

Paid Search Agency Examples Peer-to-peer Personalization 107

Contently

JUNE 13, 2017

Five years ago, for example, real-time bidding accounted for just 12 percent of online display advertising, according to the International Data Corporation. But he also cautioned that it will replicate human experience, for example, by refining the process a car salesperson goes through with a customer to serve up the right product. “A

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. B2B demographics, in the business world, are called firmographic info. LinkedIn Business Directories and Listings Data Intelligence Tools Buying a List That said, you must choose the most reliable data source.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. Let us refer very briefly to business and technology expert Bernard Marr to get our terminology right before we go on.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

The Customer

OCTOBER 22, 2021

In 2017, the CEO walked into his office and was met by four agents carrying out a data protection audit without prior notice. While not all cyber or privacy breaches lead to sanctions, they have the potential to impact a business model, revenue, and ultimately the viability of a company. The problem? The moral of the story?

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Here’s a look at 5 examples. 7 B2B Marketing Trends to Watch in 2018. Read Article. Read Article.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

KoMarketing Associates

OCTOBER 19, 2017

Between June 2016 to March 2017, the monthly active users of Weibo grew by 20 percent from 282 million to 340 million. It is even harder to leverage Weibo to drive business value. To give you some ideas, here are nine examples of impactful B2B Weibo profiles for the China market. . Here’s an example: 9.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Customer Experience Matrix

DECEMBER 1, 2017

If the agents also serve other masters – such as companies that pay them to send business their way – consumers can easily be harmed. Chatbots, predictive models, and entire business process integrations have all been offered as things business users could create for themselves, often with a little help from artificially intelligent friends.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Content Marketing Institute

NOVEMBER 5, 2018

Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand. John Legend (@johnlegend) May 18, 2017.

Examples 94

Examples Paid Search Agency Content Trust Marketing 94

Webbiquity

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. TikTok was launched globally just five years ago, in the fall of 2017. Networking is a must-have skill if you’re looking to benefit your business and learn from your collaborations.

Social Media 306

Social Media Work Management Marketing Management Media 306

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Hubspot

SEPTEMBER 22, 2017

Before 2017, my notion of bots -- and chatbots, specifically -- was that they could only provide canned, basic responses before escalating to a human being. More brands have started using chatbots for marketing, sales, and customer service -- and these are just a few examples. Why 2017 Is the Year of Bots.

Video Marketing 73

Video Marketing Hubspot Sales Qualified Leads Differentiation 73

Webbiquity

JANUARY 12, 2022

Local businesses have a better grasp of the needs of people in their area than larger nonprofits. First, it’s essential to understand why it’s necessary for B2B businesses to give back. B2B businesses that donate to charity open their business to marketing, employee engagement, and branding opportunities.

Paid Search Agency 299

Paid Search Agency Companies Advertising Agencies B2B 299

Rev

APRIL 30, 2018

As a business leader, you’re always looking for new ways to innovate. Which means they’ll quickly become loyal to another business that managed to be innovative before you were. No matter what industry you’re in here are just a few of the ways AI can transform your business. 1 You can create better ads.

Marketing AI 114

Marketing AI Work Management Marketing Management Classified Ads 114

KEO Marketing

JANUARY 16, 2017

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. About KEO Marketing. KEO Marketing Inc.,

Trends 48

Trends Advertising Agencies Planning Paid Search Agency 48

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Power of the podcast. Getting listeners to push play on your podcasts.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Hubspot

MARCH 5, 2018

2017 was a year of experimentation. Here, we’ve compiled our five biggest social media lessons from 2017. Social Media Lessons from 2017. For example, we put equal money behind a Walking Dead spoof video, and a Berlin city pride video. We succeeded in some risks and failed in others. It was a hefty undertaking.

Social Media 78

Social Media Hubspot Media High Quality Lead 78

Hubspot

DECEMBER 4, 2017

By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 By 2020, the number of VR headsets sold is predicted to reach 82 million -- a 1507% increase from 2017 predicted totals. 5 VR Marketing Examples to Inspire Your 2018 Strategy. million units.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Adobe Experience Cloud Blog

DECEMBER 6, 2016

So instead of looking back, we’re looking forward to what 2017 will mean for marketers. A defined customer journey mapped to your business stages. For example, for B2B organizations implementing account-based marketing , how does an account-centric approach impact how you leverage your channels? Customer-Centric Marketing.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Work Management 48

KEO Marketing

JUNE 29, 2017

These solutions will save time, money, and energy, and allow you to focus on core business operations. In 2017, here are the digital marketing strategies successful companies are using to drive results: Hire A Digital Marketing Agency . Nowadays, 49% of businesses are using marketing automation, according to emailmonday.

Sales Management 48

Sales Management Account Based Marketing Paid Search Agency Allocation 48

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Here’s an example of what that looks like. (It WashPost HS Sports (@WashPostHS) September 2, 2017. Here’s an example.@AP Adaptation to tone and voice. Other content was complete stories.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Golden Spiral

JANUARY 20, 2017

Understanding your own business will help you understand where your clients are online. Businesses have to produce content worthy of their audience and offer meaningful, real insights that immediately convey the business’ expertise and ability to help. How can B2B companies set themselves up for SEO/SEM success in 2017?

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

ConvertKit

OCTOBER 30, 2018

Before you unleash yourself to create a ton of affiliate marketing content, let’s take a step back and talk about successful content marketing as a whole and we’ll end with some solid content marketing examples you can use an affiliate marketer. 5 content marketing examples for affiliates.

Examples 91

Examples Content Marketing Content Case Studies 91

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. In one example of the Mucinex videos, OurFire, an account with over 2.4 This is a great example of how brands can creatively embrace short-form videos on this platform. Why does this strategy make sense?

Examples 87

Examples Paid Search Agency Marketing & Strategy Video Marketing 87

The Forward Observer

NOVEMBER 10, 2023

Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1. The post 6 Strategies for Building a Nonprofit Website in 2017 appeared first on ATAK Interactive Inc.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1. The post 6 Strategies for Building a Nonprofit Website in 2017 appeared first on ATAK Interactive Inc.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84