The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Once we muster the ability to look beyond the horror of how fast 2017 has been and gone, we’re actually left with an abundance of excitement.

Planning 198

Planning Work Management SME Budget Programs 198

Golden Spiral

JANUARY 20, 2017

We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? SEO has moved beyond keyword-only focused tactics and into a user-centric sphere of influence.

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. Define Program Objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing. This is where micro-influencers come in.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Top Rank Marketing

AUGUST 18, 2023

trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing. businesses $5.4

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Only B2B

NOVEMBER 27, 2019

Let’s analyze 15 demand generation statistics that every demand marketer should know. Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. More than 79% of the leads don’t convert into sales.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Hubspot

JULY 7, 2017

Marketing & Sales has Changed. Meet some of your fellow marketers and salespeople before we get started. 8:45 am - 9:15 am - "Marketing & Sales Has Cha nged" by James Gilbert, HubSpot. 9:15 am - 9:45 am - A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot.

Top of Funnel 77

Top of Funnel Hubspot Marketing Funnels Linkedin 77

Martech Advisor

DECEMBER 10, 2019

From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. What are the key trends that brands need to be aware of in the coming year? And the massive reach of Facebook and Instagram continues to dominate marketing spend.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.

Linkedin 89

Linkedin B2B Thought Leadership Thought Leadership Work Management 89

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? Content has to be high quality and laser-focused to cut through the noise. But which developments are real and imminent, and which are hype?

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Onalytica B2B

MARCH 17, 2017

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. 1 Be factual, not anecdotal. While you can be optimistic and outline the best case scenario, keep it realistic.

Work Management 235

Work Management Marketing Management Planning Tips 235

Brandpoint

JULY 8, 2019

It’s no secret that marketing conferences are an investment of time, money and energy. Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise , especially among B2B companies. 2018 Content Marketing World. There was something for everybody.

Conference 107

Conference PR Storytelling Public Relations 107

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. This represents a 10 per cent growth from the previous year. The growth of story formats’ The continued rise of influencer marketing. More about ephemeral content.

Social Media 98

Social Media Advertisements Advertising Trends 98

Salesforce Marketing Cloud

MARCH 28, 2023

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? Each business function “spoke” (marketing, sales, service, etc.) The product innovations are only beginning. It’s a game changer.

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Adobe Experience Cloud Blog

MAY 11, 2017

Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal.

Effectiveness 134

Effectiveness Advertising Agencies Thought Leadership Paid Search Agency 134

Strategic-IC

DECEMBER 22, 2017

Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Marketers focus too much on sale. moments of 2017.

Marketing AI 92

Marketing AI Peer-to-peer Television marketing Creativity 92

Only B2B

MARCH 15, 2018

Let’s analyze 15 demand generation statistics that every demand marketer should know. Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Coschedule ). Coschedule ). Coschedule ).

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! It helps you generate social capital and expand your influence. Check them out below!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hubspot

JULY 27, 2017

No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. To help you avoid the dreaded summer slump, we asked three growth marketing experts to share their proven tips on how to jump-start growth and keep up momentum through the rest of 2017. 1) Seek Out New Voices for Your Content.

Growth Marketing 76

Growth Marketing Tips Advertising Agencies Hubspot 76

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. But, does AI live up to all the hype?

Marketing AI 113

Marketing AI Ideal Customer Profiles Bandwidth Zoominfo 113

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. What Are SERP features? Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

Sprout Social

JULY 7, 2020

This means marketers have been constantly adjusting well-laid plans for 2020 while finding the right way for their brands to contribute to the conversation around social change. Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Adobe Experience Cloud Blog

APRIL 23, 2018

Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. While product offerings and marketing tactics may change, this foundation remains the same.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Adobe Experience Cloud Blog

APRIL 27, 2017

Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content. So why do we do it?

Account Based Marketing 126

Account Based Marketing ABM Top of Funnel Content Marketing 126

Webbiquity

JANUARY 5, 2021

There are a few key differences between the top companies post and the list here. The median is 31 tweets (10 per month). Founder & CEO @InboxDollars, bootstrapped marketing tech company, acquired by @ProdegeLLC. Senior Director, Product Marketing – SportsEngine at NBC Sports Group. The median is 1,219.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Create Weekly Themed Content. New #WhiteboardFriday - Better Content Through NLP (Natural Language Processing). Encourage User-Generated Content.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 100

Statistics Advertising Agencies Paid Search Agency Barriers 100

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Navigate the Channel

DECEMBER 14, 2017

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Content Marketing Institute

NOVEMBER 14, 2018

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

Lead Scoring 81

Lead Scoring Lead Ranking SEO Domain 81

nDash

AUGUST 11, 2020

The gig economy as a whole is thriving and outsourced content creation is big part of that. According to an SEMrush report , 40% of organizations outsource their content creation with 53% of that work going to freelance writers. Let’s dig a bit deeper into these 6 key components and then look at a few writing portfolio examples.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98