The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Customer Testimonials. In 2019, Instagram Stories hit 500 million daily users. Here are a few to try.

Research 101

Research Work Management Storytelling Custom Publishing 101

Adobe Experience Cloud Blog

JANUARY 3, 2017

However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Lead by example.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

KoMarketing Associates

OCTOBER 10, 2019

Previous research has shown that marketing and sales alignment can be critical to sustaining a company’s overall bottom line, but new data shows that there are still struggles between marketers and other teams. Additionally, top-performing sales professionals seem to have a stronger relationship with marketers than their counterparts.

Marketing Report 122

Marketing Report Statistics Advertising Benchmark Custom Publishing 122

KoMarketing Associates

NOVEMBER 5, 2019

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. Lead nurturing can be difficult for marketers, but previous research suggests that sales teams may be able to assist in this area, and with overall generation.

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Walker Sands

MAY 15, 2024

And it has a lot of insider information about the digital news publishing industry. Zara was let go in 2016, and the site’s offices were raided by the Manhattan District Attorney’s office a couple of years later, during an investigation into the company’s finances. (ebook available from Little, Brown and Company for $14.99).

Paid Search Agency 103

Paid Search Agency Companies Media PR 103

KoMarketing Associates

MARCH 27, 2018

Marketers are still invested in utilizing email to reach out to their target audience, but new research suggests that they are struggling to engage their prospects. Ascend2 recently published results from their “Email Marketing Engagement” survey, which explored how marketers are using email to achieve key objectives.

Customer Surveys 120

Customer Surveys Email Marketing Barriers Class 120

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

KoMarketing Associates

OCTOBER 23, 2018

Now, new research suggests that using it may be essential to not only capturing leads, but converting sales. SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. Marketers and the Budget for Social Media.

Social Media 120

Social Media Purchase Customer Surveys Media 120

KoMarketing Associates

FEBRUARY 9, 2017

Recent research indicates that delivering personalized video content can yield positive results for marketers. Forty-nine percent publish them on landing pages, and 36 percent exhibit them via email. The researchers also discovered that 86 percent of business-related video views are still occurring on desktop vs. 14 percent on mobile.

Video Marketing 120

Video Marketing Personalization Business Content 120

KEO Marketing

MAY 17, 2016

With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. In order to stand out from all the other content that has already been published, you need to utilize new tactics that will help you stand out from the all the clutter.

Content Marketing 48

Content Marketing Mobile Advertising Content Forrester 48

Brandwatch Marketing

MARCH 7, 2023

billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. Car shopping is a high-consideration purchase, so people do a lot of research online.

SEO 179

SEO Content Paid Search Agency Youtube 179

KoMarketing Associates

JANUARY 26, 2017

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. New technologies bring new opportunities, and yet research shows that the majority of business transformations (around 70 percent) fail. Source: McKinsey.

Digital Transformation 275

Digital Transformation Paid Search Agency Lead Ranking Startups 275

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. You may be surprised by the findings in BrightEdge Research's latest channel share report. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Now, this is a very basic example; if you talk to your prospects and customers – they’ll hand you the stories by telling you their motivations for saving (travel?), or their challenges.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

KoMarketing Associates

FEBRUARY 27, 2018

The researchers of the study defined data centricity as “the extent to which an organization is culturally and operational prepared to apply audience data as a source of actionable insight in support of advertising, marketing and audience engagement.” Note: The green bar is 2016 responses and the blue is 2017 responses.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Benchmark 120

Vidyard

OCTOBER 31, 2016

Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Forrester B2B

SEPTEMBER 15, 2019

In September 2016, Forrester’s B2B Marketing and Sales research team published our first series of reports about account-based marketing. In November, we predicted that ABM would help boost B2B marketers’ customer obsession. Join me on a stroll down ABM memory lane?

Account Based Marketing 89

Account Based Marketing ABM Custom Publishing B2B Sales 89

Contently

JUNE 8, 2017

In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.” Nailing the digital customer experience is a big deal. Executives and customers are not seeing eye-to-eye.

Paid Search Agency 163

Paid Search Agency Companies Customer Satisfaction Amazon 163

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

KoMarketing Associates

SEPTEMBER 1, 2016

Research shows US social media users like to connect family and friends, share videos and photos, and enjoy the platforms as a means of entertainment. According to Tencent’s financial report of Q2 2016, QQ has 899 million monthly active users, which is an increase of 7 percent YoY.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Leadspace

JUNE 10, 2016

Here’s a fascinating article from October: These researchers have discovered the perfect password that’s also easy to remember. I’m just mentioning it to lead into this useful piece by Brian Wallace in CMS Wire, ‘My Dog Hates Hugs’: How Marketers Can Deal With Viral Research. Good Reads for B2B Marketers.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

KEO Marketing

DECEMBER 8, 2015

In 2016, the qualify of your content will be more important than ever. That’s why B2B brands have got to get more creative about the kind of content they produce and publish. These are the questions your customers ask all the time. People researching your solution will be asking them as well. Great UX is great marketing.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 48

Onalytica B2B

FEBRUARY 17, 2016

We have conducted research into IoT on our blog back in 2014 and again in 2015 and it’s interesting to compare this new list to our previous ones. How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? IoT 2016: Top 100 Influencers and Brands Click To Tweet.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies were front and center at this year’s #SMX East 2016, one of the largest search marketing events on the East Coast. For more in-depth SMX East 2016 learnings, please see our full session recaps: Day 1 session recap. Here are our top takeaways. Day 2 session recap. Day 3 session recap.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

Optinmonster

AUGUST 19, 2023

This is a big increase from $13 billion in 2016. More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Next up is social media, with 67% of marketers using it to connect with possible customers.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

DiscoverOrg

JANUARY 22, 2019

I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. Even more confusing is the fact that most of our research analysts aren’t even on LinkedIn. I then asked our research team call the HR departments for each company and ask how many people were employed there. I would know. Contently made Inc.’s

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

SmartBug Media

APRIL 28, 2022

Show first-time visitors top-of-the-funnel offers, and show existing customers product demos or product FAQs. Customize to Location. If your company operates in different countries, research the most common language used in that area and incorporate it in your website. Another way you can customize based on location is regional.

Hubspot 98

Hubspot Top of Funnel Practices Best Practices 98

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. He needed a research and questioning process that allowed him to narrow in with each discovery on the nugget of inspiration that would hook an audience.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy. ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals. in Q4 2016. It’s all been going on for years.

Social Media 167

Social Media Trends Emarketing Media 167

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Since 2016, the number of businesses using video content for marketing has increased by 41%. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Here we go!

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85