KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Under the new name, Conversica, the company expanded to other industries in 2015.) See terms.

Marketing AI 98

Marketing AI Conversion Top of Funnel Eloqua 98

ViewPoint

OCTOBER 20, 2016

At the start of 2016, we were brought in to support a group of sales reps who did not make their numbers in 2015. Simply put, the root cause of the problem in 2015 was that reps were forced to find their own leads—or had poor-quality “leads” dumped on them—most of which they ignored. Their “reward”? No more support in 2017.

Top of Funnel 120

Top of Funnel Wikipedia Sales Qualified Leads Account Based Marketing 120

Customer Experience Matrix

FEBRUARY 25, 2015

I’m beginning to suspect the much-cited trend of marketing playing a larger role deeper into the sales funnel has reached a similar peak. If the pendulum is really swinging the other way, then sales people will be taking a more active role earlier in the buying process.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Marketing Funnels Marketing Automation 120

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

KoMarketing Associates

DECEMBER 15, 2015

By getting people to talk about you, search for you, share your content, and oh right…link to you. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. The answer is the right content. How do you find that?

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Heinz Marketing

FEBRUARY 14, 2023

The second milestone is when the buyer is confident they understand how this problem can be solved. This conveniently aligns with a top/middle/bottom messaging framework. However, merely applying this framework to a funnel doesn’t make it any more helpful. Focus this on your top-funnel, and ungate it all.

Top of Funnel 88

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 88

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. 87% of marketers say that video has a director and positive impact on sales. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Only 8% of those in content marketing say they are highly effective with their content – Content Marketing Institute.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. Not Actually Using Buyer Personas. Forgetting to Optimize Content for a Mobile Reader.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) HS) Content is everything these days. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success. 2015 is no exception.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The B2B customer journey has changed considerably over the past twenty years. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

ViewPoint

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. Maybe I was just sensitive.

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. Next up, you want to offer personalized content based on your subscribers’ demographics. And an unread email means zero sales. “Email marketing is dead!”

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Heinz Marketing

SEPTEMBER 5, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ You Have a Ton of Sales Data.

Top of Funnel 52

Top of Funnel Transparency Marketing AI Training 52

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” It’s the post-sale experience where success lies.”. The payoff? We all need some of that.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech Advisor

DECEMBER 19, 2019

A featured snippet is a content block above the first organic result that succinctly answers the search query, which led to the term – position zero. Recognizing this shift in user behavior, Google introduced mobile-first indexing , which uses the mobile version of website content for indexing and ranking purposes.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” ” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. Deploying online content effectively to support account-based marketing is just the tip of the iceberg. These included: Ability to reach the right buyers.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Salesforce Marketing Cloud

JULY 15, 2022

That’s the mantra we’ve been repeating since the first Prime Day event back in 2015. Online sales declined for the first time this year. Capturing the hearts and minds of shoppers in the middle of summer fun is an uphill battle. online sales grew by 21% over this period. But times are changing.

Top of Funnel 98

Top of Funnel Digital Marketing Funnels Amazon Pricing 98

Vidyard

DECEMBER 12, 2017

Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. There are numerous opportunities for video content on your website. Repurposing webinar content is an easy way to increase engagement and drive demand. Aberdeen, 2015) – Hubspot.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

markempa

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

Onalytica B2B

JULY 26, 2018

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs. The Kim K effect.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Heinz Marketing

OCTOBER 12, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “Is Outbound the New Normal?

Top of Funnel 130

Top of Funnel Work Management Marketing Management Cold Calling 130

SmartBug Media

MAY 28, 2020

Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year. Well-performing websites convert visitors at around 2 percent, and a website filled with great content can see an even higher rate.

Marketing Qualified Leads 117

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 117

ViewPoint

JULY 14, 2015

This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? We generate high quality leads, align sales and marketing, and drive revenue.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

KoMarketing Associates

APRIL 1, 2020

Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. 64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Vidyard

JUNE 30, 2017

A well-planned strategy includes different types of content, delivered via various programs, all helping to uniquely educate the buyer and possibly bring us one step closer to a sale. Nothing is 100%, but if you are delivering content that speaks to your buyer and helps them solve a pain point, engagement is sure to happen.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

Zoominfo

APRIL 20, 2022

But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. The result? In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing?

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

KoMarketing Associates

FEBRUARY 10, 2021

That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. ’ Content for featured snippets is automatically pulled by Google from indexed web pages that Google believes matches the user’s intent.”. Shown at the bottom of the search results page.

SERP 295

SERP Features Google Top of Funnel 295

Heinz Marketing

FEBRUARY 12, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Making Content Count Across the Funnel.

Top of Funnel 49

Top of Funnel Enterprise Management Work Management Marketing Management 49

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales. .

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Sword and the Script | B2B

JULY 18, 2023

Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. Social media marketing drives activity at the top of the marketing funnel. “Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Biznology

FEBRUARY 19, 2014

Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. Image via CrunchBase. So what does that mean?

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80