Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers. If you’re getting more traction with non-fans, this should help you adjust your sales strategy: it’s possible that your so-called “fans” aren’t evangelists. Why is this important?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The Big Marketing Automation Stats.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Yes, that’s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for. From marketing to sales. Help your sales team help you! Whoa, wait a minute, WHAT?!

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

6sense

JANUARY 14, 2016

The best B2B marketing teams all have­ one thing in common: they treat the sales team as one of their clients. This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. Find in-market buyers and connect them with sales.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

Outgrow

OCTOBER 22, 2020

Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Since 2015 we’ve observed a Compound Annual Growth Rate (CAGR) of around 10%. It forms the basis of not just how we build content, but also for our entire site. Are there videos content in the search?

Outgrow 75

Outgrow Lead Scoring Lead Ranking Dwell 75

Adobe Experience Cloud Blog

MARCH 4, 2015

Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. This demonstrates that companies must focus on providing targeted website content to educate their prospects and generate more qualified leads. Not All Website Visitors Were Created Equal.

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48

Outgrow

OCTOBER 22, 2020

Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Since 2015 we’ve observed a Compound Annual Growth Rate (CAGR) of around 10%. It forms the basis of not just how we build content, but also for our entire site. Are there videos content in the search?

Outgrow 72

Outgrow Lead Scoring Lead Ranking Dwell 72

Mailmunch

APRIL 27, 2021

Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. . These appear before, during, or after video content.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Leadspace

OCTOBER 28, 2015

Last week’s MarketingProfs B2B Forum 2015 in Boston had something for nearly every marketer, whether in lead generation, demand generation, content marketing, social media marketing, predictive analytics and lots of other SEO keywords. Content is not the 1st step – lots of orgs are doing content & getting nothing from it.

Practices 48

Practices B2B Best Practices Digital Marketing Funnels 48

Outgrow

OCTOBER 22, 2020

Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Since 2015 we’ve observed a Compound Annual Growth Rate (CAGR) of around 10%. It forms the basis of not just how we build content, but also for our entire site. Are there videos content in the search?

Outgrow 64

Outgrow Lead Scoring Lead Ranking Dwell 64

Hubspot

SEPTEMBER 11, 2016

Do you know how your content marketing efforts stack up compared to other companies in Asia, Australia and New Zealand? To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding. 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016. Tweet this stat.

Statistics 28

Statistics Top of Funnel Planning Stats 28

Unbounce

JULY 7, 2021

We can go down the rabbit hole of stats citing that marketers don’t have time, budget, or the resources to optimize campaigns. They’re not serving up the same lukewarm recommendations with your name attached, they use AI to promote the latest, most relevant content for each and every customer—saving the company $1 billion a year.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Sprout Social

MARCH 1, 2017

Since its inception, Instagram has placed a strict focus on content, creativity and capturing memorable moments. You can turn things around by sharing less self-serving content. For instance, you can use the link to promote your latest blog post, YouTube video or other content. You’re Hard Selling. What’s the deal?

Buy 79

Buy Top of Funnel Lead Scoring Lead Ranking 79

Digital Marketing World Forum

MAY 16, 2019

Whether you believe humans have an 8-second max video attention span, which a 2015 study by Microsoft found, or you’re somewhat more optimistic, as a video creator, you must employ sound strategies in formatting and presenting your content to increase the odds that viewers stay watching until the end.

Video Marketing 69

Video Marketing Practices Landing Pages Best Practices 69

Leadspace

OCTOBER 9, 2019

Along the way, you forget they’re just human beings, so you deliver content that’s somewhat cold, technical, and complicated. As of 2015, only 3 percent of B2B companies placed customer experience as a priority. Stats show that every dollar you invest in improving customer experience yields a $3 return on investment.

B2B Marketing 48

B2B Marketing Paid Search Agency Work Management Marketing Management 48

Hubspot

JANUARY 7, 2016

Let’s start with some scary stats. Additionally, 54% of sales reps won’t make quota. All this despite record investments in marketing automation and sales enablement tools. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ).

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Outgrow

AUGUST 11, 2020

To put it simply, you send a sales message or a sales pitch, in which you directly explain the benefits and the value of your product/service. Evidently, 71% of Millennials go through all their direct mail, and 36% of them believe that companies, which send these sales emails, are more serious and credible. Wrap up with a CTA.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

LeadSquared

JANUARY 13, 2016

No doubt, ConversionXl is on top of the list. Why is conversionXL on top of this list. Video – In 2 minutes, a video conveys a message more clearly than two-pages worth of written content, and that’s what they are doing here. Gyro is the winner of Global B2B Agency of the Year for 2 consecutive years (2014 and 2015).

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Design 52

Hubspot

MAY 18, 2015

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Hubspot

SEPTEMBER 1, 2015

You already have great content and large audiences. The challenge, however, is that most publishers stop at the top of the funnel and leave the rest of the marketing process to their advertisers. Industry data from HubSpot’s 2015 Demand Gen Benchmarks Report can help. Are You and Your Advertisers a Good Fit For Inbound?

Cost per Lead 28

Cost per Lead Advertisements Advertising CPL 28

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Top of Funnel 104

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 104

Porch Group Media

FEBRUARY 24, 2022

These are really, really attentive buyers, and so your ROAS is going to pay off if you can identify them and then serve them up the right offer and message. To sort of center on a few of the other stats here – any marketer will want scale. You’ll be the first to know when we post more great marketing content!

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

ClearVoice

MARCH 26, 2021

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. But first, content producers, we need to talk. But first, content producers, we need to talk.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content. Testimonial.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Brightedge

JANUARY 13, 2020

I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. They provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and Products Tips to name just 11.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

nDash

JULY 22, 2020

Everyone wants to know how to create great content. You want the secrets that will push you from publishing things that are good enough to developing 10x content that drives results. But marketers have stretched the concept of 10x content thin over the years. How do you break through and create truly great content in 2020?

Top of Funnel 52

Top of Funnel Content Differentiation Opinions 52

KoMarketing Associates

JULY 14, 2015

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Resource Sections.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

Vidyard

DECEMBER 17, 2020

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Contents 1. Video for Sales Statistics 1.1 Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

KoMarketing Associates

JULY 6, 2017

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Content Marketing in Specific Industries. White Papers and E-Books.

Resources 124

Resources Top of Funnel Content Paper 124

Martech Advisor

NOVEMBER 6, 2019

In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! Table of Content. The Top 7 Tips to improve Customer Experience (CX) in 2020! You check the stats on Google Analytics - which by itself is a web-centric data management and analysis platform. CX gap analysis.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Content Marketing Institute

MAY 14, 2018

But video is a necessary component in most content marketing strategies. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. 5 Types of Video Content Perfect for Each Stage of the Customer Journey. Many marketing teams tremble when contemplating video production.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Video Marketing Planning 110

Martech Advisor

NOVEMBER 6, 2019

In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! Table of Content. The Top 7 Tips to improve Customer Experience (CX) in 2020! You check the stats on Google Analytics - which by itself is a web-centric data management and analysis platform. CX gap analysis.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Moz

OCTOBER 25, 2019

Print it off, tape it to your office wall, and keep featured snippets top-of-mind as you create and optimize your site content. What's the best keyword strategy for determining which queries are worth creating featured snippet-optimized content for? Attract top-of-funnel site visitors? Is there a GTM tag for this?

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Hubspot

AUGUST 5, 2019

This is a good example of how a company can be resourceful with the content it already has while still catering to their online audiences. Since the Messenger launch, they claim to have raised their audience size by 81% and sales from prospects by 12%. Rock & Roll Hall of Fame. Facebook Reach Case Study: Buffer.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Anything Goes Marketing

MAY 17, 2009

but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Biznology

DECEMBER 15, 2015

I thought I knew the state of the art until I landed some work for SalesFusion and Pearson in 2015. For Pearson, my job was to carefully read Outside-In Marketing: Using Big Data to Guide your Content Marketing , a book co-written by my friend and colleague Mike Moran and James Mathewson , and then contribute notes.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80