Contently

JULY 21, 2017

Yet while a lot of the technology and tactics have transformed, the way most companies structure their marketing teams has not. The content is supposed to just work. So what if you adjust that longstanding process? She wasn’t just a writer or just an editor—she owned the middle of our marketing funnel.

Top of Funnel 167

Top of Funnel Budget Programs Funnel Advertising Case Studies 167

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Under the new name, Conversica, the company expanded to other industries in 2015.)

Marketing AI 94

Marketing AI Conversion Top of Funnel Eloqua 94

Heinz Marketing

SEPTEMBER 5, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ You Have a Ton of Sales Data.

Top of Funnel 52

Top of Funnel Transparency Marketing AI Training 52

Hubspot

NOVEMBER 9, 2020

One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. According to Blake, regardless of the individual prospect and their needs, the rep's ultimate task is to bring money in the door. But is it the best sales advice for modern reps? What’s a sales rep to do?

Sales Management 100

Sales Management Work Management Top of Funnel Marketing Management 100

Heinz Marketing

OCTOBER 12, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “Is Outbound the New Normal?

Top of Funnel 133

Top of Funnel Work Management Marketing Management Cold Calling 133

markempa

APRIL 6, 2015

Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. Marketers who really want to help Sales perform better will focus on higher-quality leads, which have better odds of converting into pipeline opportunities and customers. Create a marketing funnel .

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

ViewPoint

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. Maybe I was just sensitive.

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

markempa

JUNE 30, 2014

Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. The end result was a sales team overwhelmed with unqualified leads, 65% of which were tossed out. “I

Lead Generation 120

Lead Generation Process Lead Scoring Lead Ranking 120

Crimson Marketing

MAY 1, 2015

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. ” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

KoMarketing Associates

APRIL 1, 2020

Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Top of Funnel Content Marketing Assets.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Have a look at her case for how to manage PR in the “age of the Kardashians.” Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? We all need some of that.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ViewPoint

MAY 19, 2015

I wrote another blog about this concept that you can find in Top Sales World’s magazine here. The main point of the article is that the best writers read their audience, and the times, to write content that resonates with that audience—meaning that the content is not necessarily proven, it’s simply what the audience wants to hear.

Top of Funnel 120

Top of Funnel Cold Calling Cost per Lead Funnel Advertising 120

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. 87% of marketers say that video has a director and positive impact on sales. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

Heinz Marketing

FEBRUARY 14, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Going on SaaS websites lately, it feels like marketers actively get in the way of figuring things out. But these journeys often lose the path themselves. The second milestone is when the buyer is confident they understand how this problem can be solved.

Top of Funnel 95

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 95

markempa

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

Heinz Marketing

JANUARY 23, 2018

we think a lot about the future of sales. That often means thinking a lot about the past of sales. The last few years have been a very interesting and instructive time as we’ve seen the dramatic rise and fall of sales approaches that, in their failure, lead to interesting lessons on where the future of sales might lead.

Top of Funnel 72

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 72

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Only 8% of those in content marketing say they are highly effective with their content – Content Marketing Institute.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

BOP Design

FEBRUARY 16, 2018

Since opening our B2B marketing agency, we’ve stressed how our marketing collateral—specifically our website design—support the sales process. There are significant differences to a B2B sale that have a major impact on how B2B should be marketed versus B2C. Source: Google, 2015 ). Source: Google, 2015 ).

B2B Sales 79

B2B Sales Rules Marketing Agencies 2 Top of Funnel 79

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. Not Actually Using Buyer Personas. Forgetting to Optimize Content for a Mobile Reader.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. Our Top 5 (and Why).

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Heinz Marketing

FEBRUARY 12, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Making Content Count Across the Funnel.

Top of Funnel 51

Top of Funnel Enterprise Management Work Management Marketing Management 51

Vidyard

DECEMBER 12, 2017

Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. There are numerous opportunities for video content on your website. Repurposing webinar content is an easy way to increase engagement and drive demand. Aberdeen, 2015) – Hubspot.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The B2B customer journey has changed considerably over the past twenty years. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

PureB2B

FEBRUARY 13, 2017

The glory days of blind pitching are over—paving the way for a new way of doing things in sales and marketing departments everywhere. The 2015 State of Sales report , put together by Salesforce, offers useful insights in identifying key areas of concentration among global leaders when trying to close sales.

Top of Funnel 87

Top of Funnel Cold Calling Barriers Marketing Funnels 87

Salesforce Marketing Cloud

JULY 15, 2022

That’s the mantra we’ve been repeating since the first Prime Day event back in 2015. Online sales declined for the first time this year. Capturing the hearts and minds of shoppers in the middle of summer fun is an uphill battle. online sales grew by 21% over this period. But times are changing.

Top of Funnel 98

Top of Funnel Digital Marketing Funnels Amazon Pricing 98

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Martech Advisor

NOVEMBER 27, 2019

B2B Sales has evolved. How ready are your sales teams to win in the experience economy? Are your sales enablement strategy, process, and tools enough to help them compete effectively? Session Top 5. The best users of sales enablement get strategic buy-in for sales enablement as their central engagement hub.

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66

Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. Social media marketing drives activity at the top of the marketing funnel.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Conversica

JULY 20, 2022

While most Marketers still look to past data to inform their customer engagements, the holy grail lies in Marketing’s ability to process and act on customer data in real-time to create the personalized, relevant engagements that they expect. Attention Marketers: Marketing AI Is Your Best Friend. This includes personalization at a mass scale.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. Next up, you want to offer personalized content based on your subscribers’ demographics. And an unread email means zero sales. “Email marketing is dead!”

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

ViewPoint

JULY 14, 2015

This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? We generate high quality leads, align sales and marketing, and drive revenue.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

Terminus

DECEMBER 6, 2021

On this final episode of The Flip My Funnel podcast, we look back on some of the show’s highlights. Why Sangram started Flip My Funnel. Started in 2015, the goal of Flip My Funnel was all about helping build the category of Account Based Marketing, when the term was still relatively new. Where should ABM go?

Top of Funnel 26

Top of Funnel Account Based Marketing ABM Marketing Funnels 26

Zoominfo

APRIL 20, 2022

But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. The result? In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Convince & Convert

MARCH 3, 2016

Enabling Bigger Sales Through Better Marketing. As we move through the first quarter of 2016, the predicted marketing trends from the end of 2015 are beginning to emerge. And when sales are low, marketers need to take a long hard look at those numbers and figure out where they contributed. How marketers can help your sales reps.

Top of Funnel 92

Top of Funnel Paid Search Agency Funnel Advertising Transparency 92

PureB2B

FEBRUARY 13, 2017

The glory days of blind pitching are over—paving the way for a new way of doing things in sales and marketing departments everywhere. The 2015 State of Sales report , put together by Salesforce, offers useful insights in identifying key areas of concentration among global leaders when trying to close sales.

Top of Funnel 62

Top of Funnel Cold Calling Barriers Marketing Funnels 62

Onalytica B2B

JULY 26, 2018

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143