Webbiquity
SEPTEMBER 19, 2017
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.
KoMarketing Associates
DECEMBER 14, 2015
In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing.
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Heinz Marketing
FEBRUARY 14, 2023
The second milestone is when the buyer is confident they understand how this problem can be solved. This conveniently aligns with a top/middle/bottom messaging framework. However, merely applying this framework to a funnel doesn’t make it any more helpful. Focus this on your top-funnel, and ungate it all.
markempa
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We
Zoominfo
APRIL 20, 2022
But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. The result? In 2020, that figure was down to 47%.
Conversica
JULY 20, 2022
However, the digital transformation that Marketers today are seeking most certainly entails the ability to mass-personalize content and communications at scale and to an audience of one. With the AI Assistant, the school generated a 1/3 increase in sales pipeline, which wouldn’t have been humanly possible otherwise.”.
Customer Experience Matrix
JUNE 13, 2016
When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Score one for reality (and ZenIQ's creators).
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