Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 136

Viral Marketing Social Media Video Marketing Media 136

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers. Finding storytellers. Thinking visually.

Storytelling 120

Storytelling Branding Brand Identity Budget Programs 120

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. Infographics might not be as sexy as vines or videos, but they are solid, tried-and-true options. While they also excel in the video and social media categories, their infographic game is also on point.

Content Marketing 342

Content Marketing Work Management Content Marketing Management 342

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Pubcon Las Vegas 2015. — Session : Distributed Content and Applying Storytelling Principles to SEO. Getting the most out of modern SEO – in all its form factors (Video, Traditional, Mobile). Searchlove London 2015. New York, NY: Sept. 29 th – Oct 1 st. Las Vegas, NV: Oct 5 th – Oct 8 th.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

Vidyard

DECEMBER 30, 2015

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. Especially in the video world. Mainly because the use of video is proving to be more and more crucial to marketing success. Win-win, I’d say!

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Content Standard

APRIL 27, 2018

But for content creators and storytellers, the value of the frequency illusion isn’t as simple as slapping a brand logo on every piece of content. According to research from Brightfunnel , the number of B2B marketing touches required to close a conversion grew by 52 percent between 2014 and 2015.

Storytelling 77

Storytelling Branding Brand Identity Ethics 77

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Use storytelling distributed on social media to “pull” buyers. eNewsletters, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Contently

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. “We really want to grow this audio form of storytelling,” said Bennefield.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. By 2015, Variety had been sold to Jay Penske and Penske Media. How do we create more TV products?

Storytelling 57

Storytelling CMO Advertising Agencies Custom Publishing 57

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. editor-in-chief Lasse Hoegfeldt told the Content Marketing Institute in 2015. And you know it’s all the same.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Contently

JULY 28, 2021

They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. Embracing video for Hero and Hub content. The acquisition strengthened the partnership they already had on dynamic video content.

SEO 179

SEO Content Paid Search Agency Youtube 179

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. We need to let the data do the driving.” ” Mass advertising is dead. Channels are dead.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Marketo 51

Hubspot

MAY 10, 2017

It's hardly a revelation to say that online video content is phenomenally popular. And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again.

Video Marketing 101

Video Marketing Examples Creativity SME 101

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action.

Branding 167

Branding Brand Identity Storytelling Sample 167

Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. Living and breathing in the video content world, I opted for a session on developing a content strategy to grow your audience. Content Rules!

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Convince & Convert

NOVEMBER 6, 2015

In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis. Lean Cuisine (@LeanCuisine) October 27, 2015. So far, the campaign has generated more than one million video views, significant press coverage, and an ongoing Twitter conversation.

Paid Search Agency 137

Paid Search Agency Companies Microsite Storytelling 137

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 118

B2B Marketing B2B Enterprise Management Paid Search Agency 118

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Content Standard

MAY 27, 2016

Duracell’s latest commercial hooked me within seconds, an impressive feat for a skippable video ad. Something about the video marketing strategy in this spot felt different than the usual video fare. Click here to view the video on YouTube. It took a battery commercial to change my mind—and bring me to tears.

Video Marketing 58

Video Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 58

Content Standard

DECEMBER 18, 2014

If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. I mention this because I have just one content marketing prediction to offer for 2015: We will begin to tell extraordinary stories together. Come aboard.

Content Marketing 40

Content Marketing Storytelling Television marketing Broadcasting 40

Convince & Convert

OCTOBER 16, 2015

Chicken Treat (@ChickenTreat) October 15, 2015. Naturally, Chicken Treat was smart to realize that they couldn’t tweet complete gibberish for over a week and created a series of supporting content, images, and videos to drive additional engagement. pic.twitter.com/S3PJEwzELa — Chicken Treat (@ChickenTreat) October 14, 2015.

Contingency Planning 149

Contingency Planning Twitter Storytelling PR 149

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Power Duo: Visual Storytelling and Advertising. Could this style of campaign be expanded to include more user-generated content?

Advertising Agencies 160

Advertising Agencies Branding Brand Identity Paid Search Agency 160

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Content Standard

SEPTEMBER 24, 2015

My mind certainly wandered there as the week of INBOUND 2015 began, surrounded by hordes of attendees discussing KPIs, lead gen, and content marketing strategy. Storytelling can be an intimidating process if you don’t understand the craft behind it. And in what ways is their life different after that video or blog post?

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

In fact, every minute, over 204 million emails are sent, 205 million social shares occur, and three days’ worth of video is uploaded to the internet. Speaker Michael Brenner addressed this predicament by honing in on the idea of content marketing as storytelling. At the core, we are storytellers.

Content Marketing 48

Content Marketing Content First-Mover Advantage Thought Leadership 48

ANNUITAS

AUGUST 11, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.”

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Marketing Insider Group

JULY 20, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.”

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Convince & Convert

MARCH 5, 2015

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. hannah (@ughjinxx) March 2, 2015. Image via Converse. Leverage Your Community to Tell Your Story.

Communities 135

Communities Creativity Storytelling Case Studies 135

SmartBug Media

APRIL 29, 2021

There are a few web design trends that do just that: Use Video for Storytelling. Although video production may be on the more expensive side of marketing initiatives, it is one of the most powerful tools available to showcase your team, your values, your community involvement, and the passion you put in behind the scenes.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Hubspot

MAY 29, 2020

Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. For example, if your target audience is parents, you can create a video that's focused on the parent/child relationship. In fact, this video has over 68 million views on YouTube.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. Video Marketing. What do they talk about: Video marketing strategy & content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Biznology

OCTOBER 19, 2016

That was in November 2015. The video I watched was tied to the biggest story of the time: the worldwide refugee crisis. IT marketing videos need stories; VR—maybe not. Difficulties with fictional VR storytelling are discussed in this blog post ). What can we do with VR in B2B marketing videos? A sense of place.

Enterprise Management 80

Enterprise Management B2B Marketing Work Management Marketing Management 80

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. Video Marketing. What do they talk about: Video marketing strategy & content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Content Standard

MAY 5, 2015

Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. Video Creation Workflow Management. Video Creation Workflow Management.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40