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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

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The Storytelling Strategy That BuzzFeed and Star Wars Have in Common


And that’s because they know that students who went to Stanford will share that video on Facebook, and the post will go viral among current students and alumni. In The Force Awakens —the seventh episode of the Star Wars saga, released in 2015—Lucasfilm brought back old characters, old themes, and plot lines that mimicked the originals.


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20 Super-Awesome Infographics to Inspire Your Content Marketing

Marketing Insider Group

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015


Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. We need to let the data do the driving.” ” Mass advertising is dead. Channels are dead.

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How to Run a Successful Grassroots Marketing Campaign [+ Examples]


Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. In 2014, the ALS ice bucket challenge went viral.

Examples 101
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5 reasons why marketers should consider TikTok for B2B


TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. ad campaigns and creator marketing activations.

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3 Tips for Inbound Marketing Success in 2015

Content Standard

My mind certainly wandered there as the week of INBOUND 2015 began, surrounded by hordes of attendees discussing KPIs, lead gen, and content marketing strategy. Storytelling can be an intimidating process if you don’t understand the craft behind it. We work in an industry of shiny new toys. Get Into the Ring. Something happens.