Contently

OCTOBER 27, 2016

“I basically ignored press releases and focused one hundred percent on storytelling. ” That’s Tomas Kellner, editor-in-chief of GE Reports, explaining his content marketing approach in early 2015. My stories have real protagonists who are trying to solve real problems and reach real outcomes.

Webinar Metrics 60

Webinar Metrics Viral Marketing Storytelling Press 60

Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. https://www.crunchbase.com/organization/virally. CrunchBase. 11,000,000. 24,246,000. 24,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Robert has a knack for creating content with great storytelling. Are you ready? Let’s begin!

Paid Content 95

Paid Content Paid Search Agency Social Media Social Marketing 95

Hubspot

APRIL 3, 2015

3) Consider Virality. Purposeful storytelling buys you more time and consideration. Virality (or pass-along rate in the old parlance) helps small firms reach much larger audiences. Virality (or pass-along rate in the old parlance) helps small firms reach much larger audiences. 4) Length Matters… Most of the Time.

Paid Search Agency 28

Paid Search Agency Ads Storytelling Viral Marketing 28

Content Standard

MAY 6, 2015

Communication has evolved from deep, experience-driven storytelling (as our ancestors did when telling tales of hunts and long, strenuous travels) to today’s world where digital messages and intrusive notifications packaged in the form of text messages, email, social media, and application pings command our attention.

Mobile Advertising 40

Mobile Advertising Content Marketing Storytelling Content 40

Outgrow

JUNE 17, 2024

Company History and Growth Established in 2015 by Vince Sant, a former overweight kid turned ripped fitness entrepreneur, V Shred started with a mere $1,000 investment. How Did V Shred’s Ad Strategy Change the Game Now let’s understand what made the Vshred quiz go viral and successful. Curious to know more about it?

Top of Funnel 52

Top of Funnel Outgrow Advertising Funnels Marketing Funnels 52

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Content Standard

MAY 5, 2015

Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. The power of video content is incontrovertible because, at its core, video is a compelling medium for storytelling. For more information on measuring ROI, check out our eBook.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Why I chose it: This podcast gets the honor of being the oldest on the list, published in 2015. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. So, where does content fit in this process? Dollar Shave Club.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. So, where does content fit in this process? Dollar Shave Club.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Hubspot

JANUARY 23, 2015

Even though Upworthy''s got a bad rap for creating clickbait headlines, their lessons on going viral are incredible interesting. Besides having great advice about going viral, Upworthy does a great job of making its presentation interactive using clickable links. 16) "Design Your Career 2015," Slides That Rock. Bud Caddell.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Hubspot

DECEMBER 19, 2016

A great storyteller once said, “brevity is the soul of wit.” That project was halted in 2015, after Google faced barriers to widespread adoption, including privacy concerns and pop culture mockery. does a great job of turning its product into a viral social media moment. Wait, Isn't This the Same Thing as Google Glass?

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Contently

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Just ask Michael Dubin.

Thought Leadership 167

Thought Leadership Ad Building Branding Brand Identity 167

Martech Advisor

JANUARY 9, 2020

Another 2015 study by Synchrony Financial, which surveyed over 1000 shoppers, revealed that more than half of shoppers say they would pay a higher price for the customer experiences they value most. Let alone large e-retailers, one viral post like that could change the fortunes of even a small standalone retail outlet!

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

ConvertKit

JUNE 19, 2020

Gloria Atanmo is an online educator and content creator in the travel space, starting her career as a blogger through witty, reflective, and informative storytelling. His approach to photography is more about documenting and storytelling as he leads with a clean, modern, and artsy style. Twitter: @csallen. Gloria Atanmo. Roberto Blake.

Paid Search Agency 118

Paid Search Agency Blogger Twitter Amazon 118

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. As with other types of content, the trend with video will be an emphasis on emotional connections and good storytelling. Video Gains Prominence as a Story-Sharing Tool.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Marketing Insider Group

MARCH 11, 2015

Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. The Storyteller. After all, we’re well past the infancy of content as a marketing maybe. via telegraph.co.uk.

Creativity 100

Creativity Content Marketing Planning Advertising Agencies 100

Contently

MAY 19, 2016

The wildest ideas for engaging consumers can yield huge payoffs, viral disasters, or worse—no response at all. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures. And hashtags that get hijacked by users tend to go viral. PETA (@peta) March 26, 2015. pic.twitter.com/YtWAjmudPf.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Sharpspring

JULY 14, 2017

In 2015, Google announced that 50% of search queries were happening from mobile devices. Viral video content is like the holy grail, and for good reason. Be sure to leverage emotive storytelling and creative imagery to hook viewers and deliver them to the final CTA. 3) Mobile Inbound Marketing. .

Inbound Marketing 66

Inbound Marketing Marketing AI Trends Paid Search Agency 66

Adobe Experience Cloud Blog

JANUARY 29, 2016

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? Let’s see what marketing lessons we can learn from these master storytellers: 1. Your storytelling and content quality is a journey, not a destination.

Youtube 48

Youtube Advertising Agencies Paid Search Agency Thought Leadership 48

Content Standard

JUNE 24, 2015

Mary Meeker’s 2015 Internet Trends report charts the meteoric rise of Internet access and “vertical” viewing (that is, content digested on a vertical or portrait-oriented screen). As of 2014, global consumer Internet video traffic accounted for 64 percent of all consumer traffic—up from 57 percent in 2012.

Verticals 40

Verticals Mobile Marketing Paid Search Agency Internet Marketing 40

Hubspot

MARCH 16, 2023

As you might expect, Rathod advocates strongly for the power of storytelling on LinkedIn. In his post below, he credits great storytelling with success on LinkedIn. Rathod advises that through storytelling you “make the reader believe they’re reading their own story. Your post may even go viral. Embed Code 25.

Linkedin 85

Linkedin Ideal Customer Profiles Banners Profiling 85

Contently

MARCH 2, 2020

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill. ” a self-deprecating video series in 2015.

Storytelling 213

Storytelling B2B Thought Leadership Paid Search Agency Thought Leadership 213

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. 11 Ways to Make Your Content Campaign Go Viral (or close to it!). It’s pretty magnificent and it’s backed in data so … read on!

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. 11 Ways to Make Your Content Campaign Go Viral (or close to it!). It’s pretty magnificent and it’s backed in data so … read on!

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. 11 Ways to Make Your Content Campaign Go Viral (or close to it!). It’s pretty magnificent and it’s backed in data so … read on!

Resources 50

Resources Content Marketing Planning Best Practices 50

Contently

MARCH 31, 2021

In 2015, Cadbury’s “Gorilla” was named the UK’s favorite ad of the last 60 years. Before long, it went viral. The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling? But the commercial almost never made it to the public. Still unsure? Which don’t?

Storytelling 218

Storytelling Branding Brand Identity Paid Search Agency 218

Hubspot

JUNE 25, 2015

And if you're itching to see a TED-style talk in person, you can register for INBOUND 2015 and check out our Bold Talks track. If you want to get some brilliant storytelling tips from the writer of all three Toy Story movies -- all while laughing your head off -- check out Stanton's TED Talk below. Watch them. Click here to register.

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

Marketing Insider Group

APRIL 13, 2015

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. It would be storytelling, plain and simple – and that’s the dream, isn’t it?

Storytelling 100

Storytelling Television marketing Viral Marketing Social Media 100

Contently

APRIL 22, 2016

HelloFlo’s “Camp Gyno” and “First Moon Party” videos went viral. It’s no wonder NPR named 2015 “The Year of the Period.” What she wound up with was a content company that’s making hard conversations around periods go viral. But it’s not just major publishers. ” Bloom said. “I

Storytelling 113

Storytelling Branding Brand Identity Advertising Agencies 113

Webbiquity

JANUARY 5, 2016

Using storytelling to strengthen your brand by i-SCOOP. Storytelling is one of the most powerful ways to breathe life into your brand. The Storyteller by Content Magazine. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us by The Huffington Post. ** 5 STARS.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Content Standard

JUNE 5, 2017

A political controversy followed by a viral campaign to boycott the company. Amid the fallout, one has to wonder: Would stronger brand storytelling enable Uber to move forward from the crises, or perhaps even avoid them? Uber’s storytelling troubles foreshadow long-term problems. How Crises Impact Storytelling.

Storytelling 56

Storytelling Branding Brand Identity PR 56

KoMarketing Associates

FEBRUARY 16, 2016

Storytelling. “57 57 percent of marketing professionals say engaging and compelling storytelling is a main priority when creating effective content.” – LinkedIn Technology Marketing Community. Not all your content will be well-received or “go viral.” Versatility. Be prepared to fail.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Single Grain

OCTOBER 25, 2019

It keeps you in the spotlight when stories go viral. The forecast was presented by Sian Welby in 2015 when Star Wars: The Force Awakens came out (and, incidentally, the following year she was shortlisted by the Radio Times in a poll to be named Great Britain's best ever weather presenter ). Advantages of Newsjacking. Final Thoughts.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Single Grain

APRIL 28, 2020

Just take a look at one of their recent ads which generated nearly 800 comments : Not only is the engagement practically viral, but people love him! He’s an incredible storyteller and thoroughly understands the dreams, fears and desires of his audience. They are known for their social media influencer collaborations. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141