Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 359

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 359

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Details of the Mobile Update: The update will begin on April 21st, 2015 and take a few days to a week. It will only impact queries and search results on mobile devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B Marketing 107

B2B Marketing Peer-to-peer B2B Paid Search Agency 107

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Throughout the years, Facebook and other social media platforms have discovered that the future of their services is moving from desktops toward mobile platforms. More Dollars to Advertising.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 15, 2015

Mobile is here. In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. Google can be a real pain in the ….

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Total monthly active users increased 77% from 2015 to 2020. Facebook Facts and Statistics. That’s a Wrap!

Social Networks 296

Social Networks Stats Spyware Mobile Advertising 296

KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 Mobile First is a Real Thing. For the past few years we have been hearing people say businesses have to think “mobile first.” Google told us it had been experimenting with mobile ranking factors recently, and now it is here.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

AUGUST 27, 2015

This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. Ad Manager Improvements. In fact, it only takes two clicks from the user.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

The Point

MAY 16, 2015

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

Content Standard

JANUARY 20, 2015

If 2014 proved anything to marketers, it’s that mobile is a force that can no longer be ignored. In 2015, brands need to prioritize creating a mobile marketing strategy that takes advantage of consumers’ love affairs with their devices. Mobile Innovations. Mobile Innovations.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Marketing & Strategy 40

Zoominfo

DECEMBER 21, 2020

The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Litmus

MARCH 11, 2016

February market share saw mobile email opens climb back to their highest levels yet—55%. Let’s take an in-depth look at February market share data! The positions of the top 10 email clients have remained unchanged since December 2015, with Apple iPhone, Gmail, and Apple iPad continue to hold the top three spots.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Canadian Marketing Association

NOVEMBER 18, 2015

Ipsos’s 2015 tracking study of Canadian marketing and agency professionals' digital activity, conducted in partnership with CMA and Marketing Magazine, shows mobile marketing has yet to become mainstream. More marketers are employing mobile this year – up by 7 points, but still less than half.

Mobile Marketing 48

Mobile Marketing Research Advertising Agencies Planning 48

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Mobile Becomes Video Driver.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. billion access social media sites at least on occasion using a mobile device.

Social Media 175

Social Media Spyware Wikipedia Correlation 175

Webbiquity

JANUARY 14, 2021

To put that into perspective: approximately 1 Gig of HDTV data, delivered at 2015 speeds, amounts to 7 minutes of video.”. This change has helped companies save time and money, interact on a larger scale with the market, and enjoy real-time feedback. Collaboration. Technology has enhanced collaboration in the workplace.

Marketing AI 265

Marketing AI Skype Work Management Business 265

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Zoominfo

DECEMBER 21, 2020

The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Onalytica B2B

JULY 8, 2015

We live in a connected, mobile first world which moves faster than ever. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. The Holmes Report. BluChip Marketing. Corporate Baby.

PR 100

PR PageRank Brand Identity Branding 100

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. ” image=”[link] what we found out from years of research in this free report.[/bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KEO Marketing

MAY 14, 2015

A recent report confirms what we have said here several times recently: email marketing can pay off for those who take the time to plan and execute it well. Salesforce just released their first business-to-business (B2B) marketing report, which surveyed more than 2,000 B2B marketers worldwide.

Marketing Report 48

Marketing Report Email Marketing B2B Marketing Effectiveness 48

Content Standard

JANUARY 13, 2016

Call it the Age of Mobile Marketing. Mobile reached a tipping point in 2015, surpassing the old-fashioned desktop as the most-used digital platform, according to Mary Meeker’s Internet Trends report. All that smartphone activity spawned new mobile marketing trends that will continue to flourish.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

DiscoverOrg

JUNE 24, 2016

As part of the sales and marketing engine, you put in serious effort to connect with your prospects. They simply won’t stand for lackluster mobile experiences, formatting issues, or inadequate design. In other words, every digital interaction you have with a prospect needs to be optimized for mobile. Don’t believe us?

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

Hinge Marketing

JUNE 22, 2015

Here at Hinge, it’s become something of a tradition to take the annual Association for Accounting Marketing (AAM) conference as an opportunity to reflect on where accounting marketing stands today – and where it might go in the future. Content marketing is rapidly becoming the approach of choice.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. Being Top-Heavy.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. market share. Let’s get started. Amazon Associates Holds 47.3%

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Adobe Experience Cloud Blog

JANUARY 26, 2015

Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. For example, ChiefMarTech reported there was over $3.3B

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. The Mobile Discrepancy. Mobile video content marketing is one arena plagued with this discrepancy.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Content Standard

MARCH 25, 2015

Smartphone usage has never been higher, but business-to-business marketers are still failing to get their B2B mobile marketing efforts off the ground. A report from Regalix found nearly 80 percent of B2B marketers do not have an exclusive content strategy for mobile. As a result, marketing efforts suffer.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning B2B 40

Convince & Convert

FEBRUARY 12, 2015

Marketers have become very focused on measuring the effects of their work—which is both good and bad. According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.”

Top of Funnel 151

Top of Funnel Best Practices Click Rate Digital Marketing Funnels 151

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141