B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The announcement from Google that sites need to be responsive was done in February of 2015. The first step was to clean up and optimize the website.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. According to a separate study from Annuitas, nearly 60 percent of marketers in the B2B sector don’t believe their marketing campaigns are effective, especially when it comes to demand generation. It is that time in the year again. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Online Marketing Institute

AUGUST 17, 2018

In 2015, the company shifted its focus to influencer marketing in order to supersede its competitors. Invalid e-mail Weekly updates As published Learn Topics Certifications Series Events Blog About About OMI For Business Pricing Instructors Support Contact Us FAQs ©2023 Tirta, LLC, inc. Try our classes for free.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Brandpoint

APRIL 13, 2023

Start by brainstorming a frequent or common customer or client question to address. Saying Thanks Did you have a good fiscal year, a successful product or service launch or maybe a campaign that customers loved? It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

KoMarketing Associates

OCTOBER 4, 2017

To gauge the effectiveness of marketing content, 56 percent of marketers are still relying on customer feedback. At the end of 2015, for example, a study published by Contently found that marketers were creating 73 percent more content than they did the year before. Marketers and Content Production Over Time.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

Vision Edge Marketing

NOVEMBER 21, 2017

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. A 2015 study by Carat found that 41% of people are overwhelmed by the volume of information and choice. This was the case for one of our customers. set your company apart from the competitive set, and.

Lead Ranking 183

Lead Ranking Case Studies Work Management Marketing Management 183

Contently

JULY 10, 2019

Your customers/clients (and potential customers/clients) care about more than just the inner goings on of your company. Whenever you release reports, studies, or any data-backed content, you’re positioning your brand as an entity that has proficiency about the topic and has access to pertinent information around that topic.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Hinge Marketing

DECEMBER 7, 2015

Hinge has just released a new study on referral marketing that takes the research on this important topic to the next level. Why This Study? Our 2015 Professional Services Marketing Priorities Study found that trying to generate more referrals was the number one planned marketing initiative for 2015.

Studies 48

Studies Planning Work Management Marketing Management 48

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. One thing is clear: Personalization works.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

B2B Marketing Directions

SEPTEMBER 20, 2020

The benefits of a strong B2B brand - and of investing in marketing programs that are specifically designed to build the brand - have been demonstrated in numerous research studies conducted over many years. High brand consideration customers were those who gave brands high scores for trust, image, and industry leadership.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

B2B Marketing Directions

MARCH 28, 2021

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. From 2015 through 2019, about 60% of the brands studied became less visible.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. So, now that we are halfway through 2023, I went back through every newsletter published so far this year to review what’s made headlines. Customer marketing is a B2B priority. Read more on Media Post 6.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

markempa

JANUARY 19, 2015

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. Begin by asking your sales team: What questions do your customers ask most often? Pass this content by your sales team, and ask them whether their customers would value it. What do they care about?

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Optinmonster

AUGUST 2, 2023

Every year since 2015, Wyzowl has revealed its annual video marketing report. Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers. The overall integration of video for internal processes and customer engagement is heartening to observe.

Statistics 88

Statistics Video Marketing Planning Allocation 88

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. One of our customers who is into corporate training has used video marketing and seen good results. Are case studies a good way to connect with readers?

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

ANNUITAS

OCTOBER 7, 2014

According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends –North America Study published by Content Marketing Institute and MarketingProfs, marketers are not nearly as effective as they need to be when it comes to content marketing effectiveness. Customer support. Customer marketing. Sales Support.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Next up is social media, with 67% of marketers using it to connect with possible customers. Blogging secures the third spot, with 65% of marketers doing it.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. You know that big.CSV file in the sky full of your customers and prospects?

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Conductor

OCTOBER 11, 2022

Furthermore, according to a study by Sistrix, the top three results receive more than half of all clicks , with the first result earning the bulk of them (28.5%). Google is constantly testing new SERP features as they try to improve the customer experience. This feature has been around since 2015 and has quickly grown in popularity.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Outreach

AUGUST 11, 2020

TOPO’s recent study found that 90 percent of the organizations using Intent data do so to prioritize accounts, give sales teams clear direction, find new leads, and identify the prospect's needs. The best way to achieve this is to customize sequences to automatically send a personalized message about the right product at the right time.

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Contently

JULY 21, 2017

According to Salesforce’s 2017 “State of Marketing” report, “Over the past 12–18 months, 61 percent of marketers say they’ve become more focused on evolving from a traditional marketing structure to roles aligned with a customer journey strategy.” So what if you adjust that longstanding process?

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

ANNUITAS

JULY 28, 2015

*This post was first published in January 2015 via ANNUITAS.com. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. There is nothing so terrible as activity without insight” Johann Wolfgang von Goethe.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

Only B2B

NOVEMBER 26, 2019

A lot of businesses depend on the big data for a lot of things, like: Creating precise customer profiles to engage with them in a more meaningful way Analyzing and scanning social media trends and newspaper reports Double-checking that their customer’s addresses are accurate Making sure that accurate invoices are sent to the recipients.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads MQL Case Studies 100

B2B Marketing Directions

FEBRUARY 20, 2022

And while I'm not aware of any directly comparable research in the B2B space, several studies suggest that B2B is similar to B2C. The study defined the Pre-Decision stage as ". Eighty-three percent of the survey respondents said they usually identify only two to four potential vendors at the first stage of their buying process.

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Exo B2B

FEBRUARY 18, 2021

According to a recent study conducted by the agency 93x with the FINITE community, techno marketers (martech) believe that the channels that have grown in importance during COVID-19 are webinars, SEO and emails. Getting back to the study of US tech marketers, I have to give credit to Ayaz Nanji , an associate at MarketingProfs.

Tactics 52

Tactics B2B Case Studies Webinar Metrics 52

KoMarketing Associates

DECEMBER 10, 2015

Customer Service Communication. Customer service communication is a great place to start. B2B marketers should check out the ticket queue, FAQ section, or even a customer service forum to see if there are any repeated questions that could be answered in a blog post. Case Studies / Customer Stories. Last Words.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Content Standard

OCTOBER 24, 2014

According to MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America study , 94 percent of B2B marketers use LinkedIn to distribute their content. Twitter and Facebook followed with 88 percent and 84 percent, respectively.

Linkedin 40

Linkedin Studies Social Marketing Content Marketing 40

Content Standard

DECEMBER 9, 2020

One study tested targeting using six different advertising platforms and found it performed slightly worse than random guessing. For further reading, check out Forrester’s Data Quality report : 35% of marketers suffer from inaccurate targeting, and 30% have actually lost customers due to data quality issues.)

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. IKEA’s Place app allows customers to see how furniture looks in their house before they commit to that new settee, and Sephora’s iOS app lets users simulate how makeup will look on their face before they officially brush on the blush. Sample a product.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. According to Inbound Marketing for Dummies, in 2015 mobile searches (85.9 billion) overtook desktop-based searches (84 million) for the first time.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. This study looked at 1 million Google search results to determine key factors and commonalities between first page rankings. How To Track Customer Acquisitions.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Brandwatch Marketing

JANUARY 2, 2019

billion from advertising in 2015. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. Content statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

MARCH 30, 2021

JetBlue's manager of customer commitment Laurie Meacham once told me , "We're all about the people, and being on social media is just a natural extension of that. The point of business accounts on Facebook is to interact with your customers and prospects who are already engaging there. What if customers complain? Image Source.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101