Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . How Contently Built a Customer-Centric Content Strategy for Xerox.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

KoMarketing Associates

JUNE 2, 2020

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it. As a result, 84% of marketers say they have high visibility into customer journeys in digital channels.

ROI 156

ROI Studies Personalization Touchpoints 156

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. Approximately 44% want to boost visitor engagement, while 43% want to improve upon conversion rates.

Studies 157

Studies Class Statistics Analytics 157

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

KoMarketing Associates

DECEMBER 18, 2018

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts. The Goals of Marketers Who Utilize ABM.

Account Based Marketing 144

Account Based Marketing Studies Planning ABM 144

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. Support from their in-house social media team then shifted to listening 24/7 for mentions of the company to handle customer concerns proactively, collecting data, identifying influencers, and tracking the company’s return on their investment.

Case Study 145

Case Study Case Studies Activities Studies 145

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Contently

DECEMBER 22, 2017

As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. ” Per RadiumOne , 84 percent of sharing from publisher and marketing websites now takes place via private dark social channels such as email and instant messaging. Here’s where it gets a little tricky.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. .” You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

The Point

OCTOBER 11, 2022

Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. More than ever, marketers need to think of themselves as publishers. Photo by Brett Jordan on Unsplash.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

KoMarketing Associates

SEPTEMBER 5, 2019

In Sprout Social’s recently published “The State of Social Media Marketing 2019,” developing social strategies that support business goals and identifying and understanding target audiences represented social media marketers’ greatest challenges. Customers Want Marketers to Use Social to Connect.

Social Media 124

Social Media Social Marketing Studies Media 124

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. The customer has come to you with a problem or need for you to solve and you knocked it out of the water!

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Webbiquity

MARCH 8, 2022

Publish original studies. There are many types of content you can create, but nothing beats original studies. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. This will not only attract customers but also evangelists who will promote your brand for free.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Marketing Insider Group

MARCH 4, 2024

For instance, when a customer completes a survey, the results are zero-party data. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. study , contextual advertising around the world is expected to rise to $335.1 billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. How often do bloggers publish blog posts?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Studies project that the technology will do about $1.8

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. The study also points to eMarketer’s projection that U.S. Image: IAB. billion in 2024 to $11.5

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Content such as “New Study Finds More Than Half of U.S.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Craftmanship

OCTOBER 14, 2014

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). Would a company ever publish examples of its past work that were not portrayed as highly successful?). Wittreich website case studies' In “How to Buy /Sell Professional Services,” author Warren J.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

KoMarketing Associates

AUGUST 22, 2019

As marketers look for fresh ways to resonate with their target audience, new research shows that offering voice-enabled experiences may be the key to garnering more customers. Excellent Customer Service’ is Making the Difference for Marketers. Twenty-seven percent said that they are at least “somewhat important.”. Most respondents (47.5

Studies 123

Studies Statistics Paid Search Agency Custom Publishing 123

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. Only 24% of marketers believe that consent should be required before sharing customers’ personal data with other companies.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. The more content you publish, the more exposure you give your brand. Content marketing can be a highly effective way to build brand awareness.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers.

Social Media 154

Social Media SEO Cost Per Click Media 154

Act-On

FEBRUARY 16, 2024

We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Email nurture campaigns help you build affinity with both customers and prospects. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Grow your social proof with case studies. Quick Takeaways. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. 575,000 tweets published. Affiliate sales support independent publishing. According to the the study, only 55% of B2B marketers are creating blog content.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237