Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. B2B influencer marketing.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Marketing Insider Group

JANUARY 4, 2021

We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams. I drank the “webinar Kool aid” long ago. Connect with her on Linked-In.

Webinar Metrics 327

Webinar Metrics Webcast Digital Transformation Peer-to-peer 327

LEADership

AUGUST 19, 2014

They change tactic, they keep an eye on other players, they recalculate and then they play again. B2B lead generation is, to my mind, always a bit of a gamble. How do you plan for B2B marketing and lead generation success? B2B Content Marketing – It’s No Longer Just A Tactic. Yes, it used to be.

Lead Generation 40

Lead Generation Marketing Budget Creation Generation Marketing Budget 40

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

LEADership

DECEMBER 5, 2013

In Placester’s recent infographic, “Hot or Not: The Best Methods for Finding New B2B Customers in 2014,” only 46% of B2B marketers have budgetary issues; meanwhile, 78% reveal that producing leads is a challenge. As outlined in Placester’s infographic, various lead generation methods have been measured according to their effectiveness.

Telemarketing 40

Telemarketing Web 2.0 Lead Scoring Lead Ranking 40

ANNUITAS

FEBRUARY 10, 2015

In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. The poll, as seen below, showed that Brand and Positioning was the number one focus at the time with Lead Generation as the second overall priority. Separating the two will only lead to a poor buying experience.

Demand Generation 100

Demand Generation Marketing & Strategy Forecasting Lead Generation 100

markempa

MARCH 10, 2014

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Email Deliverability: 8 tactics help you overcome rising B2B challenges [Case study]. More from the blogs].

Email Marketing 120

Email Marketing Ideal Customer Profiles Ad Building Blast Campaigns 120

KoMarketing Associates

APRIL 4, 2014

However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. According to the 2013 B2B Marketing Benchmark report , 57% of B2B marketers say that white papers are an effective tactic in content marketing.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Marketing Insider Group

AUGUST 4, 2015

You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. When asked to choose the most successful engagement tactics in 2014, webinars (73%); events (64%); and white papers (59%) were in the top three when it came to top-of-the-funnel lead generation.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the results. The report includes data from 1,217 respondents who identified themselves as B2B marketers in North America.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Webbiquity

MARCH 8, 2016

Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least. billion in 2014 to $313.42 Stratabeat ). TNW News ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

markempa

SEPTEMBER 29, 2014

Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. 1 lead-nurturing tactic. Read more on how to put your customers first in lead generation. Read more on The Physics of Trigger Events for Lead Generation to get a look at a trigger event mind map. Segmentation.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

Webbiquity

MARCH 1, 2016

Of course, search, like all other digital marketing tactics, continues to evolve. 47% of digital marketers say SEO is one of their most effective tactics—but 39% also identify it as one of the most difficult. ( Internet users. Image credit: MarketingProfs. Blogging has gone from eccentric to essential. MediaPost ). MarketingProfs ).

SEM 100

SEM Paid Content Stats SEO 100

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Aberdeen

SEPTEMBER 12, 2019

When Apple announced the 2014 versions of the iPhone, the shift toward larger screens and devices became the norm. There might be obvious issues with your marketing tactics that have gone unnoticed because they’re part of the status quo. It didn’t take long for people to realize that there was something wrong.

B2B Marketing 64

B2B Marketing Intent Data B2B Marketing Budget 64

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. When the goals of marketing and sales teams are lead generation and conversions, you need more control over the playback experience and the right tools to help you identify and convert your viewers. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

ATAK Interactive

JANUARY 17, 2020

Somehow, the company that railed against sales teams and outbound tactics has built the perfect tool for them to gather the intelligence they need to succeed at their job. In 2014, HubSpot added a CRM. Since then, it has added a fully flourished Sales Hub with tools for outreach, lead nurturing, pipeline segmentation, and so much more.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

KEO Marketing

AUGUST 17, 2015

A report released by SiriusDecisions last fall found that 90 percent of marketers currently using predictive lead scoring felt that it provided more value than traditional lead scoring. That same report also showed that while this tactic is new, it is already catching on quickly.

Lead Scoring 48

Lead Scoring Lead Ranking Conversion Rate Sales Qualified Leads 48

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). The number of photos shared online increased 50% in 2014, primarily on Snapchat and WhatsApp.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Trade shows may indeed generate a high number of leads, and even a high number of good leads, but they are also generally acknowledged to be a very expensive proposition.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

ATAK Interactive

JANUARY 17, 2020

Somehow, the company that railed against sales teams and outbound tactics has built the perfect tool for them to gather the intelligence they need to succeed at their job. In 2014, HubSpot added a CRM. Since then, it has added a fully flourished Sales Hub with tools for outreach, lead nurturing, pipeline segmentation, and so much more.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette. Related Posts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

The ABM Agency

JULY 29, 2020

This makes it one of the most scalable, modern digital marketing tactics available to enterprise-level businesses in the B2B sector. According to a 2014 ITSMA survey , ABM delivers the highest ROI of any other B2B marketing strategy, and that was six years ago. Why B2B companies are gravitating toward ABM.

Account Based Marketing 52

Account Based Marketing Paid Search Agency B2B Marketing Enterprise Management 52

ANNUITAS

OCTOBER 2, 2014

The most glaring item that jumped out when doing the comparison was the following: - When asked to “Rank their effectiveness with content marketing”, this years 2015 study showed 38% said they were effective (8% very effective) and last years 2014 study showed 42% stated they were effective (9% very effective).

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

KoMarketing Associates

DECEMBER 8, 2015

Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette. Related Posts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

ClearVoice

SEPTEMBER 4, 2020

A full 70 percent of marketers use social media listening tactics to research their target audience. ( The number of articles published with 3,000+ words in length has more than doubled from 2014 to 2019 in major industries. Content marketing statistics for lead generation. More than 72 percent of U.S. Pew Research ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Envy

OCTOBER 1, 2017

Traditional B2B marketing tends to take a broad approach to lead generation, with the goal of capturing as many leads as possible. Traditional demand generation is like fishing with a net for leads. As generally with inbound tactics, it’s important to know where your target audience “lives” online.

Account Based Marketing 113

Account Based Marketing B2B Marketing Planning Enterprise Management 113

ATAK Interactive

JANUARY 17, 2020

Somehow, the company that railed against sales teams and outbound tactics has built the perfect tool for them to gather the intelligence they need to succeed at their job. In 2014, HubSpot added a CRM. Since then, it has added a fully flourished Sales Hub with tools for outreach, lead nurturing, pipeline segmentation, and so much more.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

KEO Marketing

OCTOBER 10, 2017

Traditional marketing tactics are no longer enough to stay competitive. Here is a quick look at a few of the most prevalent and productive digital marketing tactics to consider in your 2018 B2B digital marketing plan. Marketing spend on online video is up 114% since 2014.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. This doesn’t really give a lot of tactics as to what you do with email. Lead Nurturing: 5 Useful Tactics to Get More Opportunities.

Linkedin 297

Linkedin Research Studies B2B 297

LEADership

JUNE 26, 2014

A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2. And that is the first of 10 Key Questions to Ask when Evaluating B2B Lead Generation Performance. Get your specialists and tactical plays in place.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. Content varies from tactical tips to more high-level social media strategies. Content Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

JANUARY 16, 2014

Hit on hot topics when possible: Stacy recently wrote a blog post tying the Sochi 2014 Winter Olympics (hot topic) to B2B content marketing. Include a call to action: Blogs can act as a unique lead generation vehicle. Also, keep in mind the best titles (for SEO and readability purposes) are 70 characters or less. .

Promotion 120

Promotion Practices B2B Best Practices 120

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. Content varies from tactical tips to more high-level social media strategies. Content Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188