Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

ATAK Interactive

JANUARY 17, 2020

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology.

Hubspot 88

Hubspot Paid Search Agency Custom Publishing Outreach 88

NuSpark Consulting

APRIL 5, 2014

But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business. Contact us today for a __ (ex: free report on 2014 commercial real estate). Give options – visitors are in different stages of the buying cycle. Instead of Contact Us.

Contacts 100

Contacts Lead Generation Marketing Websites Generation 100

ATAK Interactive

JANUARY 17, 2020

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology.

Hubspot 78

Hubspot Paid Search Agency Custom Publishing Outreach 78

Marketing Insider Group

AUGUST 4, 2015

Top-of-the-funnel heavy, that is. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. But don’t neglect the mid-and-late-stage funnel needs of your leads. But don’t neglect the mid-and-late-stage funnel needs of your leads. Being Top-Heavy.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

markempa

MARCH 10, 2014

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Email Deliverability: 8 tactics help you overcome rising B2B challenges [Case study].

Email Marketing 120

Email Marketing Ideal Customer Profiles Ad Building Blast Campaigns 120

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

The ABM Agency

JULY 29, 2020

The biggest strength of ABM is the ability to unite your marketing and sales by providing them with always-on reporting technologies, letting your higher-ups spend much more time managing campaigns and closing deals, and less time sending emails. Why B2B companies are gravitating toward ABM.

Account Based Marketing 52

Account Based Marketing Paid Search Agency B2B Marketing Enterprise Management 52

LEADership

AUGUST 19, 2014

They change tactic, they keep an eye on other players, they recalculate and then they play again. B2B lead generation is, to my mind, always a bit of a gamble. How do you plan for B2B marketing and lead generation success? B2B Content Marketing – It’s No Longer Just A Tactic. Yes, it used to be.

Lead Generation 40

Lead Generation Marketing Budget Creation Generation Marketing Budget 40

ATAK Interactive

JANUARY 17, 2020

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology.

Hubspot 60

Hubspot Paid Search Agency Custom Publishing Outreach 60

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

APRIL 4, 2014

However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Including a call-to-action at the end of the document can only increase the chances that white papers can be a guaranteed sales revenue source.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

LEADership

DECEMBER 5, 2013

In Placester’s recent infographic, “Hot or Not: The Best Methods for Finding New B2B Customers in 2014,” only 46% of B2B marketers have budgetary issues; meanwhile, 78% reveal that producing leads is a challenge. As outlined in Placester’s infographic, various lead generation methods have been measured according to their effectiveness.

Telemarketing 40

Telemarketing Web 2.0 Lead Scoring Lead Ranking 40

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. That’s the reverse, such as they were in support, and now they moved over into sales, hence making them a part of our persona. Horrible metric.

Linkedin 297

Linkedin Research Studies B2B 297

markempa

SEPTEMBER 29, 2014

Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. 1 lead-nurturing tactic. Read more on how to put your customers first in lead generation. Be sure to provide different kinds of information to your prospect based on what point they are in the buying process.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

Hubspot

NOVEMBER 8, 2017

We tend to view things through the conversion funnel, which is a visualization of the customer journey, starting with the moment she discovers your brand -- at the top of the funnel, or TOFU -- to when she converts to a customer at the bottom of the funnel, or BOFU.

Top of Funnel 101

Top of Funnel Sales Management Ad Exchange Advertising Channels 101

ANNUITAS

FEBRUARY 10, 2015

In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. The poll, as seen below, showed that Brand and Positioning was the number one focus at the time with Lead Generation as the second overall priority. Separating the two will only lead to a poor buying experience.

Demand Generation 100

Demand Generation Marketing & Strategy Forecasting Lead Generation 100

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. Put simply, there needs to be a clear plan for video to strategically align with the classic sales funnel.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Envy

OCTOBER 1, 2017

Traditional B2B marketing tends to take a broad approach to lead generation, with the goal of capturing as many leads as possible. Conversely, ABM takes the traditional inbound marketing funnel and flips it on its head. Traditional demand generation is like fishing with a net for leads.

Account Based Marketing 113

Account Based Marketing B2B Marketing Planning Enterprise Management 113

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. visits to stores, phone calls, app downloads, website sales, etc.) Pardot’s The State of Demand Generation.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

MARCH 8, 2016

Because content marketing is increasingly essential (buyers now complete two-thirds of their purchase journey online before ever contacting a vendor) and popular (90% of B2B buyers say online content has a “moderate to major effect” on their selection process), spending on content marketing is expected to nearly double by 2019.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Aberdeen

SEPTEMBER 12, 2019

When Apple announced the 2014 versions of the iPhone, the shift toward larger screens and devices became the norm. There might be obvious issues with your marketing tactics that have gone unnoticed because they’re part of the status quo. It didn’t take long for people to realize that there was something wrong.

B2B Marketing 64

B2B Marketing Intent Data B2B Marketing Budget 64

KoMarketing Associates

DECEMBER 8, 2015

Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Vidyard

JUNE 16, 2015

Because up to 90% of a customer’s decision to purchase is made before they come into contact with your sales team. A 2014 report by Demand Metric found that 50% of marketers are now producing more than 10 videos per year, and (get ready for this!) We aren’t talking through whitepapers or landing pages (although they help).

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Demand Generation Versus Lead Generation.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Navigate the Channel

JANUARY 18, 2018

Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Here are some of the best demand generation strategies that you can use in 2018. Big data is so 2014. Automate and Centralize. Using Account Based Marketing Strategies.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Trade shows may indeed generate a high number of leads, and even a high number of good leads, but they are also generally acknowledged to be a very expensive proposition.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Hinge Marketing

JUNE 26, 2015

In a 2014 Forbes Insights survey of more than 300 American marketing executives, results showed that marketing departments using data-based marketing tactics had triple the likelihood of developing a competitive advantage in customer engagement and loyalty compared to laggards (74% vs. 24%). Sales Cycle Insight.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing & Strategy Automation 48

ANNUITAS

OCTOBER 2, 2014

The most glaring item that jumped out when doing the comparison was the following: - When asked to “Rank their effectiveness with content marketing”, this years 2015 study showed 38% said they were effective (8% very effective) and last years 2014 study showed 42% stated they were effective (9% very effective).

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

Launch Marketing

JANUARY 18, 2018

Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations? Not only does a weak lead conversion rate increase the sales team’s lack of interest and faith in marketing qualified leads, but more importantly it is hurting the company’s bottom line.

Sales Qualified Leads 55

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Conversion 55

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KEO Marketing

OCTOBER 10, 2017

Traditional marketing tactics are no longer enough to stay competitive. Here is a quick look at a few of the most prevalent and productive digital marketing tactics to consider in your 2018 B2B digital marketing plan. Marketing spend on online video is up 114% since 2014.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Biznology

SEPTEMBER 27, 2017

In sales and business development, this is called prospecting. It’s best to focus Partner involvement on current clients or strategic account efforts or until it’s really needed—later in the business development process. A 2014 study of professional services buyers found that 59.9% Assign someone else to do the low-value stuff.

Ideal Customer Profiles 139

Ideal Customer Profiles Tactics Sales Qualified Leads Profiling 139