ANNUITAS

JANUARY 21, 2016

Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. The problem with being a tactical marketer is that it doesn’t typically drive perpetual revenue. What is your conversion rate at each lead management stage?

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. The best marketers don’t rely on one specific tactic to generate leads. Topic #1 — Lead generation is king.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

ANNUITAS

MARCH 19, 2015

There are constant pressures to drive more revenue from marketing and that tends to leave no stone unturned when it comes to using marketing tactics. As the demand generation pressures mount, there seems to be a drive to try every tactic, just in case one more lead may come from it.

Tactics 100

Tactics Demand Generation Demand Case Studies 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Tony Zambito

JANUARY 3, 2022

In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. While many businesses have changed strategies and tactics in terms of their customer-facing operations, many on the other hand have under-invested in their own infrastructure. .

Education 212

Education Tactics B2B Service 212

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. Content Marketing 2014 Projections. Marketers’ New Priorities for 2014. As part of new research from ExactTarget, they asked marketers to identify their top three marketing priorities for 2014, and found some striking similarities across marketers from all levels and industries.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. While I’m the first to admit that some of the link building practices that were penalized should’ve been penalized, the scare tactic approach to link building is no good for anyone.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Hubspot

FEBRUARY 9, 2021

Remaining mindful of these inevitably ineffective sales tactics will only help your case in 2021. To help you understand which strategies aren't worth your time, we reached out to some experts to offer their takes on sales tactics that brands should avoid, going forward. Calling only when a renewal is due is so 2014.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

ANNUITAS

MARCH 20, 2014

It’s OK to delegate the tactical. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. CMO own the marketing technology strategy, work with IT on the marketing technology tactics #marketingopssummit. marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

NuSpark Consulting

JULY 28, 2015

In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. Spending remains heavy in campaign-oriented tactics for most brands, yet outside of customer service, the relationship a prospect has with sales staff is what they’ll remember about your company. Social media marketing (70%).

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Here are some of top-of-mind tactics. Don’t forget the B2B SEO basics as well. Final Thoughts.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

B2B Marketing Traction

JANUARY 3, 2014

Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. .”) Continue what works and add new tactics in a measured way.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Marketing Insider Group

NOVEMBER 15, 2021

One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it. The 2014 edition is up for sale on eBay 7 years later!

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

KoMarketing Associates

APRIL 1, 2014

I’m glad I did, because as I looked through my notes and read some of the recaps , I became much more aware and focused on the themes occurring throughout the show versus the tactical recommendations. Along with these themes, the main takeaway for me was that the search industry as a whole is finally realizing we need real business tactics.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Leading Results Rambings

MARCH 16, 2014

Just like most marketing tactics. Marketing tactics' March Madness has become a US cultural phenomenon for groups of (mostly) men in office pools around the country. Sometimes the outcomes are predictable, but in the NCAA tournament, nothing is ever 100% certain.

Tactics 92

Tactics Marketing 92

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. They’re not focused on any one strategy or tactic; they’re focused on the result. (Photo credit: Steve Rhodes). What if they turn off key services, eliminate more data or, most worrying, restrict access to customers?

Paid Content 80

Paid Content Google RSS SEM 80

Hinge Marketing

APRIL 30, 2014

Top Professional Services Marketing Content from April 2014. Top Tactics of Great Online Marketers. Like a pro-bowl linebacker, this post tackles some tough tactics to transform your strategy into a less tumultuous trial. However, as search engines become more sophisticated, current SEO tactics will start becoming less relevant.

Forrester 48

Forrester Case Studies Case Study Linkedin 48

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. The assessment was targeted to talent managers and asked questions around their current strategies, tactical issues, and general processes. DemandGen: Sales & Marketing Relationship Counselor.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. B2B influencer marketing.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

KoMarketing Associates

SEPTEMBER 9, 2014

During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. Now that that’s out of the way…. Competitive research is an interesting part of SEO.

Research 120

Research SEO Press Tagging 120

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Modern Marketing'

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Porch Group Media

AUGUST 19, 2019

The Car Shopper’s Journey – Tactics to Reach In-Market Buyers. In the 2018 Global Automotive Consumer Study, Deloitte found that American car buyers are spending less time researching vehicles purchases than they did in 2014. Check out our Free eBook: Automotive Marketing Tactics and Strategies to Boost Growth.

In-market Buyers 45

In-market Buyers Tactics Peer-to-peer First-Mover Advantage 45

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. TROPHiT sets a new wave of mobile retention tactics—offering users actionable value within the App.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Convince & Convert

MAY 15, 2014

This is a powerful tool for anyone who wants feedback and engagement, and even more of an important tactic if you haven’t already built up a strong network. Participating in existing communities allows you to publish your content into a hive of ready and willing community members.

Communities 166

Communities Google Business Work Management 166

Marketing Insider Group

JANUARY 4, 2021

We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams. I drank the “webinar Kool aid” long ago. When you are an early adopter you must learn on the fly and develop your own best practices.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Webbiquity

APRIL 20, 2010

What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? Smith prsents a helpful list of tactics for using email marketing the one “right way.&#. How has email marketing changed in the last few years? Seed this on Newsvine.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

KEO Marketing

NOVEMBER 20, 2014

Now that B2B marketers have had some time to adjust (and, in some cases, recover) from this summer’s Google Pigeon update, it might be a good time to re-evaluate your local search tactics and consider what, if any, changes you want to make for 2015. local search keo marketing search engine optimization'

Tactics 48

Tactics Effectiveness Clickthrough Search Marketing 48

Brandwatch Marketing

MARCH 7, 2023

billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 The second was Minecraft 9% of U.S

Statistics 98

Statistics Social Media Media Mobile Advertising 98

LEADership

DECEMBER 5, 2013

In Placester’s recent infographic, “Hot or Not: The Best Methods for Finding New B2B Customers in 2014,” only 46% of B2B marketers have budgetary issues; meanwhile, 78% reveal that producing leads is a challenge. The post 2014 Cheat Sheet: New Methods For Finding B2B Customers [Infographic] appeared first on LEADership.

Telemarketing 40

Telemarketing Web 2.0 Lead Scoring Lead Ranking 40

Hinge Marketing

JANUARY 10, 2014

Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. As we kick off 2014, here are 5 steps to take to help revamp your email strategy this year. Now that you have a full picture of last year’s performance, it’s time to set goals for 2014. But the proof is in the pudding.

Email Marketing 48

Email Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 48

Hubspot

JANUARY 2, 2014

It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. 2014 will be the year that everything breaks. "To One of the biggest obstacles modern marketers face when evaluating which tactics and channels are working is a lack of data.

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

KoMarketing Associates

MARCH 7, 2017

Within digital marketing, enterprises are using different tactics and channels to get their messages to customers. The number one tactic, at 65.7 The data shows establishing or participating in an e-commerce platform is a growing tactic for internet marketers in China. percent in 2014 to 45.6 percent to 55.1

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

SmartBug Media

JANUARY 23, 2023

In this case, you can rely on other automation tactics like field dependencies or use a unique form. Originally written on July 17, 2014. However, you should proceed with caution when thinking about combining all of your forms into one massive progressive profiling engine. Learn about some additional benefits here.

Profiling 98

Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

markempa

FEBRUARY 10, 2014

As Chris explained, its quarterly newsletter prior to the launch of two new products was on autopilot with no real strategy around the tactic. Chris, who will be presenting at MarketingSherpa Email Summit 2014 next week, also found appeal in the campaign as an avid motorcyclist and founder of a nonprofit rider’s safety organization.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Convince & Convert

FEBRUARY 13, 2014

Here are three examples of companies – some official sponsors, some not – who have successfully made an impact around the Olympics with smart social media marketing tactics. » Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games' Read the whole entry. »

Social Media 129

Social Media Viral Marketing Media Tactics 129