KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Aberdeen

SEPTEMBER 12, 2019

When Apple announced the 2014 versions of the iPhone, the shift toward larger screens and devices became the norm. The obvious solution for fashion designers is to base pocket sizes on the smartphones that we carry around every day. And this is where B2B marketers can learn a lesson. This is where intent data comes into play.

B2B Marketing 64

B2B Marketing Intent Data B2B Marketing Budget 64

Webbiquity

MARCH 1, 2016

Of course, search, like all other digital marketing tactics, continues to evolve. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Content Marketer ). SEO leads have a 14.6% close rate, while outbound leads have a 1.7%

SEM 100

SEM Paid Content Stats SEO 100

Webbiquity

JUNE 16, 2015

Check out these 34 compelling content marketing statistics and facts from a variety of expert sources. 22 Content Marketing Facts and Statistics. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

LEADership

OCTOBER 16, 2013

Email marketing, on the other hand, soldiers valiantly on and remains the most effective B2B communication and conversion tool after organic search. Are you sure you are spending your marketing budget wisely if you have abandoned email for social media? However, 71% B2B and 65% B2C say this is the most effective tactic still.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

NOVEMBER 21, 2014

The best marketers I know are curious. They''re curious about finding solutions to the biggest problems their customers face. If you consider yourself a curious marketer, we''ve got a treat for you. If you consider yourself a curious marketer, we''ve got a treat for you. What Are Marketers'' Biggest Challenges?

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. These resources helped to improve program performance, improve tactics, and drive professional growth. Casie Gillette.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

OCTOBER 2, 2014

While this may have been true in the past, European marketers have progressed in leaps and bounds over recent years. In fact, the data from our 2014 State of Inbound report shows European marketers are just as advanced at inbound marketing strategies and tactics as North American marketers.

Allocation 28

Allocation Inbound Marketing Marketing Budget Top of Funnel 28

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

APRIL 27, 2015

2) State of Inbound Marketing. For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled. The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

NOVEMBER 9, 2015

A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. The truth is that they may not.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

Webbiquity

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. And yet – 80% of brands advertised on social media sites in 2014. But – social media can be effective for selling things to marketers. But only 14% trust advertisements. ( #Socialnomics 2014 ). B2B Marketing Insider ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Case studies (64%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Brandpoint

SEPTEMBER 25, 2019

Content Marketing Institute and MarketingProfs recently completed a study showing that 55% of the most successful B2B marketers surveyed said their content marketing budgets would increase in 2019 compared to 2018 – evidence that the content marketing train is still moving and building momentum. Infographics.

Top of Funnel 89

Top of Funnel Sales Management Marketing Funnels Content Marketing 89

Webbiquity

DECEMBER 30, 2014

Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? Find the answers to those questions and more here in 22 noteworthy content marketing guides. Optimize Content Marketing Strategy in 7 Steps by Business2Community.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Content Standard

SEPTEMBER 22, 2014

Content marketing is progressively working its way into the marketing strategies, budgets, and job titles of B2B organizations. According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014.

Tactics 40

Tactics B2B Marketing Content Marketing Planning 40

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Industry statistics is one of the best sources of this information. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

B2B Digital Marketer

AUGUST 25, 2020

In 2014, she founded two companies, Execuity and Whisky Chicks. Through Whisky Chicks she has raised over $150,000 for charity and is currently on the local board for NAWBO, WIFS (Women in Financial Services) and St. 01:47 – Linda’s background in B2B Digital Marketing. George’s Scholar Institute.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Webbiquity

JULY 21, 2015

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. 8 Email Marketing Stats and Facts. In 2014, U.S.

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? And which tool works best for that? billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. It isn’t is more ‘stuff.’.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Hinge Marketing

FEBRUARY 24, 2014

Content marketing is powerful. Many firms are still struggling to find and implement the right strategy. What do successful firms’ strategies look like? The Content Marketing Institute and MarketingProfs recently published their year-in review of the B2B content marketing landscape.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

seo.co

MAY 16, 2021

Get these 6 Fundamental SEO software applications. The first thing you need to do is set yourself up with the right SEO software applications. From there, you can use strategies to identify why you’re not getting clicks. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.

Paid Content 112

Paid Content SEO CMS Development SERP 112

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Webbiquity

JANUARY 5, 2016

Sarah Landrum outlines 10 tactics to help. 5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. The problem is we’re not quite sure of the best way to get it. 5 Steps to Personalize Repurposed Content for Your Target Audience by TopRank Online Marketing Blog.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Marketing Analytics and Integration.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Webbiquity

DECEMBER 2, 2014

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. What do marketers rate as the single most valuable SEO tactic? Internet advertising will make up 25% of the entire ad market in 2015. NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Study: Americans’ Social Net Use On The Rise, But Services Not Entirely Wasted On The Young by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

FEBRUARY 11, 2013

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28