KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. If we took away our marketing and our advertising, would our customers miss it? Advertising professionals are some of the least trusted.

Linkedin 297

Linkedin Research Studies B2B 297

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). The number of photos shared online increased 50% in 2014, primarily on Snapchat and WhatsApp.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. Mobile matters.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

APRIL 27, 2015

For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled. The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future. 8) Curata’s Content Marketing Tactics Planner.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Webbiquity

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). ” ( Experience: The Blog ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . . Paid content promotion is up 5x since 2014 - Orbit Media. . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

seo.co

MAY 16, 2021

Even so, you won’t get any keyword data for products since advertisers aren’t able to bid on product keywords to be visible in Google’s shopping results. In other words, you can only research keywords used on the advertising platform. However, they might be utilizing a marketing tactic you haven’t tried.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Why Should Businesses Use Programmatic Advertising? What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Valasys

AUGUST 9, 2019

By 2017, the concepts of voice searches & employing virtual digital assistants had attained a critical volume & simultaneously mobile searches surpassed the desktop searches for good. The Evolution of SEO Algorithms. Convergence of SEO with Evolving Content.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. Like AVA, the awards themselves fall into seven major categories: Audio, digital, marketing effectiveness, video, design and print, integrated campaign, and mobile.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . It's not realistic to believe that every company is going to have success with the same tactics everyone else has used.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Digital Marketer

AUGUST 25, 2020

In 2014, she founded two companies, Execuity and Whisky Chicks. I have to change my tactics and I may have to change some personnel. I mean, a lot of people spend a lot on digital campaigns and going out and Facebook ads and you know, other things like that and paid advertising and there is a place for that for different businesses.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. traditional social media advertising like buying Facebook ads). If they did, growth would be easy. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

DECEMBER 5, 2016

About 53% of emails are opened on mobile devices. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. As it’s become the preferred method by recipients for reading, be sure you’re using templates that are mobile responsive to best accommodate your audience.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Hubspot

JULY 29, 2018

Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. The service has been credited for causing the reduction of classified advertising in newspapers across the United States. Ebook - An ebook is an electronic version of a book.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

NOVEMBER 12, 2013

They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? Which lead gen tactics work best?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? Which lead gen tactics work best?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

AUGUST 27, 2012

12) 80% of mobile internet users would prefer ads relevant to them locally. 26) By 2013, lead management campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300%. Mobile Marketing and Apps. 28) Worldwide mobile advertising revenue will expand 3.5X 33) 59% of U.S.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Webbiquity

DECEMBER 2, 2014

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Internet advertising will make up 25% of the entire ad market in 2015.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Webbiquity

FEBRUARY 24, 2015

Which tactics are most likely to stand the test of time–and which should be avoided? SEO: Link Building, Keyword Research Becoming Most Challenging Tactics by MediaPost. Laurie Sullivan reports that enterprise marketers generally view SEO as critical to achieving their ojectives, but also challenging to be successful with.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Sprout Social

OCTOBER 17, 2016

Tactics Growing your Twitter audience revolves around your ability to engage and share great content. There are no tricks or gimmicks, but these tactics will get you on the right track: Optimize Your Profile The purpose of your profile is to showcase what your business is all about. You can track this in Google Analytics.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Webbiquity

JANUARY 5, 2016

Sarah Landrum outlines 10 tactics to help. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. What was a good content marketing strategy or tactic a year ago may be a mistake today. Here are seven helpful tactics from Adam Stetzer. Is your Content Boring?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Hubspot

AUGUST 10, 2016

billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. But what about using Facebook for lead generation? And yet, we find that only about half of marketers use Facebook to source leads. The 2 Types of Leads You Can Capture on Facebook. billion (1.03

Lead Generation 28

Lead Generation Facebook Generation Leads 28

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

QuanticMind

OCTOBER 25, 2017

Amazon’s SMX Debut: “What Is Customer First Advertising? Brinker caps his session with a list of “9 reasons why search marketers make great martech leaders”: Familiarity with managing an evolving tech landscape – including SEO, content, social, mobile, video, call, local, affiliate and e-commerce.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Single Grain

JULY 21, 2020

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). 12 Best SaaS Marketing Tactics for Business Growth.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Hubspot

FEBRUARY 11, 2013

So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. and probably some leads. 10) Use your social media presence strictly for lead generation. 41) Don't mobile-optimize your website. 69) Don't mobile-optimize your emails.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28