Customer Experience Matrix

OCTOBER 7, 2017

I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week. The first is the distinction between replacing human specialists with AI specialists, and replacing human managers with AI managers. Creating such estimates is the job of revenue attribution. That’s an important insight.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. In particular, we launched Professional Services Marketing Today , an evolution of The Professional Services Marketing Blog. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014.

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Using Rich Media To Convert Random Readers.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Hubspot

JANUARY 7, 2014

Marketers have been hearing this pretty regularly since 2008. With Google Analytics, of course. To locate these two reports, log in to your Google Analytics account and click the ‘Audience’ section under Standard Reports in the left-hand navigation bar. analytics' Let''s begin!

Marketing Analytics Tools 28

Marketing Analytics Tools Analytics Google Mobile Marketing 28

Convert

JULY 7, 2021

We’re considering other tools, but for the volume and complexity of our tests, Google Optimize is able to service our needs. It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. Alex Birkett of Workato. Alex Birkett of Workato. SiteSpect.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. The algorithmic approach is certainly preferred by most marketers, since it is based in actual data rather than marketers' (often inaccurate) assumptions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Optinmonster

MARCH 22, 2024

In 2014, Copyblogger announced that they were removing comments, but then brought comments back in 2016. With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog? of the keywords that were ranking in Google were from the comments section.

Correlation 72

Correlation Lead Scoring Lead Ranking Traffic 72

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. This explanation, however, is too simple and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources. web analytics.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Valasys

OCTOBER 10, 2022

There is no doubt that Digital Marketing is a highly competitive field. Created by Red Revolution, a UK-based inbound marketing and web-designing agency, Seedkeyword is a simple and effortless tool that can be utilized in the course of the keyword research process. TubeBuddy was launched in December of 2014. Seedkeywords.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

Content Marketing Institute

MARCH 16, 2018

Have you heard Google’s thunderous bellow? It’s shouting: “Hey marketers! Google drastically improved Search Console. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Google hired a new public search liaison. Google Webmaster Central Blog. Google Analytics Blog.

Google 110

Google Paid Search Agency Tips Marketing Analytics Tools 110

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. You should know the overall monthly number of sessions from Google mobile, but also look at specific pages of your B2B website driving mobile traffic. ” Source. Final Thoughts.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

Hinge Marketing

AUGUST 29, 2014

With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in August. Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. Kevin Bloom, Hinge Marketing. Online Marketing' Lauren Covello, MarketingProfs.

Landing Pages 48

Landing Pages Marketing Analytics Tools Linkedin Marketing Report 48

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

AUGUST 17, 2015

Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Because content marketing allows you to gain additional reach, engagement and conversion without having to pay for it, you can literally earn your audience’s attention versus buying it.

Branding 100

Branding Brand Identity Marketing Analytics Tools Click Rate 100

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

EMagine B2B Blog

MARCH 23, 2015

If you are an avid reader of eMagine’s blog, you may have caught my post from December 31, 2014, “ 2015 Resolutions Series: Get Certified! Google Analytics IQ & Adwords Certifications).” for beating my Google Analytics certification score: Congrats to Allie Viau, Leah Yount, and Hannah Beacham! Beat the Veep.

Advertising Agencies 40

Advertising Agencies Google Marketing Analytics Tools Adwords 40

Marketing Insider Group

AUGUST 6, 2015

Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.”. So how should this influence your content marketing strategy?

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Press 100

EMagine B2B Blog

DECEMBER 3, 2018

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. Google truly gave and took away in 2018. While Google gave us wonderfully deep information and results with the Knowledge Graph, Google also took away some of our search traffic in the process.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

ANNUITAS

JULY 2, 2015

*This post first ran July 29, 2014 via the ANNUITAS blog. We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Back in May, Google released an update to their search algorithm, called Panda 4.0.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

Moz

APRIL 19, 2020

Posted by mwiegand The marketing stack dictates infrastructure before content. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).

CMS Development 73

CMS Development Marketing Analytics Tools Conversion Rate Work Management 73

EMagine B2B Blog

DECEMBER 3, 2018

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. Google truly gave and took away in 2018. While Google gave us wonderfully deep information and results with the Knowledge Graph, Google also took away some of our search traffic in the process.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

APRIL 28, 2016

On January 7, 2014, Avinash Kaushik introduced us to the “ Reporting Squirrel ”. Use these 4 features of Google Analytics to increase the time you have available for analysis by spending less time on data extraction/production tasks. Google Analytics Solutions Gallery. Work smarter, not harder. Dashboards.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Tools 0

Content Standard

OCTOBER 27, 2015

Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing. Companies are filling their marketing departments to reflect this change.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools Enterprise Management PPC 40

Content Standard

OCTOBER 27, 2015

Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing. Companies are filling their marketing departments to reflect this change.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools PPC Marketing Management 40

KoMarketing Associates

DECEMBER 12, 2013

We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season. Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition.

SEO 120

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 120

Belkins

FEBRUARY 8, 2021

In 2014, around 64% of B2B companies were using predictive lead scoring to improve the accuracy of their targeting and sales engagement. This approach lets you align your sales objectives with acquisition expenses so that your marketing teams can launch more accurate campaigns and enhance their focus on lead engagement.

Lead Ranking 58

Lead Ranking Lead Scoring Sales Qualified Leads Leads 58

Valasys

DECEMBER 5, 2022

With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . Thus started the engine of advertising and marketing via print and other broadcasts. In the late 2000s and 2010s, when the internet took up the world by storm, marketers seized the opportunity.

Facebook 40

Facebook Paid Search Agency Ads API 40

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

SmartBug Media

MARCH 17, 2020

For ethical businesses like yours, knowing how to identify the negative SEO players in the market and responding quickly is paramount to maintaining your competitive positioning. Adding Malware: If malware attacks your site, Google may warn users that “this site may be hacked” before forwarding, causing traffic to plummet.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

SpotMe Blog

FEBRUARY 2, 2022

But you need robust data analytics and insights. Founded in 2014, Accelevents is a virtual event tool helping you promote and track your event success. They offer features such as conference registration and attendee agenda management. They offer direct integration with Google Analytics and Facebook Pixel.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

LEADership

OCTOBER 3, 2014

From the statistics I have been reading recently, email marketing continues to be an important part of any B2B lead generation strategy in 2014. Use Google Analytics or the analytics in your email marketing. The post Interesting Infographics: 28 Pointer Email Marketing Checklist appeared first on LEADership.

Email Marketing 40

Email Marketing CAN-SPAM Marketing Analytics Tools Tagging 40

Hinge Marketing

JUNE 27, 2014

If you don’t have much experience with email marketing in professional services , it’s important to start with the basics. This blog post is part one of a series where we will go through the different levels of email marketing techniques. Do they align with your overall marketing goals over time?

Email Marketing 48

Email Marketing Planning Marketing Analytics Tools Paid Search Agency 48

Pearl Digital Marketing

OCTOBER 13, 2019

Penguin – Google released the Penguin update in 2012, and this update filtered out websites that manipulated the amount of links going back to the site, or link schemes. Pigeon – In 2014, Google’s Pigeon update took aim at local search. The more filled in your Google Business page was, the better you ranked.

SEO 72

SEO Domain Mobile Marketing Keywords 72