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Why Site Speed Still Matters (Revisited)

Moz

Posted by mwiegand The marketing stack dictates infrastructure before content. Specifically, on producing helpful content that has the ability to rank. fast websites) and analytics. They are foundational to digital marketing success. Success in an earned media channel like organic search hinges on content.

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The Potential Impact of Gen Z on SEO

Moz

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive.

SEO 73
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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

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Complete On-Site Technical SEO Checklist

seo.co

If you’re managing your own search engine optimization (SEO) campaign, you need a checklist to make sure you don’t skip any components. Google Search Console. Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

So what do marketers do? In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.”

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What’s Being Taught in Modern Marketing College Courses?

SnapApp

On my marketing team, we have the following bachelor degrees represented: Elementary Education, International Political Science, Business Administration, English, Psychology and Human Development, Graphic Design, a handful of mixed communication focuses including political, media, corporate, and advertising, and one official marketing major. .

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