Martech Advisor

DECEMBER 19, 2019

A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The ALS Ice Bucket Challenge is one of the most famous campaigns of 2014.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Content Marketing Institute

JANUARY 9, 2019

In 2014, Darden Restaurants, the parent company of Olive Garden, replaced its board. Time-series forecasting: Analyze competitors’ brand searches. He looked at more than 12 months of branded searches — where searchers named specific hotels (e.g., the contents of articles found in the search engine results pages).

Marketing AI 92

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 92

Onalytica B2B

MAY 12, 2016

According to Statista, revenues from virtual reality products and software are expected to spike from just $90 million in 2014 to $5.2 Augmented Reality was the 2nd most popular debate driver, followed by mentions of HTC Vive and Samsung Gear VR which both received a significant 12% and 9% share of voice respectively. TechCrunch.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

MARCH 23, 2016

“The world of blogging, especially beauty blogging, is growing every day with consumers and brands realising the benefit of having everyday people talk truthfully about their products. I like getting real opinions from real women about products and being able to read their comparisons between beauty brands too.”

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

ConvertKit

JANUARY 15, 2021

But here’s the problem: most email marketing advice is aimed at brands with massive audiences. Whether you’re building an audience for the first time or you’re looking to double down on your list growth, keep these statistics in mind as you’re planning your email marketing strategies for 2021 and beyond. Connect with your audience.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Onalytica B2B

MAY 26, 2016

From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 In the last 12 months alone, we’ve seen edtech start-ups raise close to $20m. This time we scaled our list up to include the top 200 influencers and brands driving the edtech and elearning discussion. WHAT ARE THE EXPERTS SAYING?

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Webbiquity

FEBRUARY 16, 2016

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. billion in 2014. B2B messaging gets personal. Social media benefits are unclear. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Make It Personal. No one needs more junk.

Campaigns 93

Campaigns Tips Microsite Advertising Agencies 93

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Onalytica B2B

SEPTEMBER 9, 2015

Money is a subject which affects each and every one of us, and as a result FinTech has generated a massive amount of attention – with mentions of FinTech on social media quadrupling between 2013 and 2014, and expected to double again for 2015. We spoke to Gemma Godfrey (#2), Chris Gledhill (#3), Brett King (#5) and Chris Skinner (#12).

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. Those are the 12 I have in play today. That’s Captora.

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Hubspot

JUNE 6, 2022

Seeing the kind of content it's promoting and getting a feel for its brand voice helps you understand how to better present yourself to a buyer. If so, you might want to build rapport by asking the buyer about the company's charitable initiatives. The Company’s Twitter Account. The Buyer's Google Results. Crunchbase.

Research 89

Research Marketing Automation Services Tips Best Practices 89

Content Standard

APRIL 20, 2018

This radio-listening audience beat out TV viewers by 12 million people, smartphone devotees by 24.5 A 2014 study by the same group at Nielsen found that around 90 percent of millennials were still interacting with radio content on a weekly basis. Is radio right for your brand? million listeners. Image attribution: Eric Nopanen.

Video Marketing 61

Video Marketing Content Marketing Planning Content 61

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Build social proof. One of the main benefits of social media marketing is that you can build social proof online. Your online reputation is one of the most important aspects of your brand. Showcase happy customers. Host contests.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Sundays are for sleepy morning snuggles.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Directive Agency

OCTOBER 25, 2019

Unbounce: 12 Simple Rules to Boost Your Ecommerce Conversion Rates. Why should the customer create a free account for $5? Next, the CTA was updated to “Start Tracking (It’s Free)”. It also is distinctive as it varies from the “Free account” verbiage that numerous verticals implement on their sites. Commerce Conversions.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Onalytica B2B

AUGUST 26, 2015

Institutions are behaving more like brands , looking to spur innovation in the same way that businesses can, utilising entrepreneurial and startup practices to improve learning. This is why the industry has grown so rapidly from Q2 2014 to Q2 2015, investment was up 96% compared with the previous four quarters.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Hubspot

JULY 17, 2017

“Brands So Popular They Don’t Need to Advertise!” “10 But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. We love being wooed by brands. We love being wooed by brands. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars.

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

Onalytica B2B

SEPTEMBER 16, 2015

The ability to find like-minded people within MySpace groups and communities allowed lesser known artists to reach out to individuals in an attempt to build their fan base. The social media landscape is moving from a free model to a mix of free and paid. Turning followers into advocates and building community is key.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

Social Media 111

Social Media Paid Content Media Business 111

Onalytica B2B

DECEMBER 23, 2015

It is easier than ever to share and create content through a multitude of online media platforms, so these bloggers have become celebrities in themselves, acting as ambassadors for big food brands. Health & Fitness: Top 100 Influencers and Brands Click To Tweet. TOP 100 BRANDS. WHAT ARE THE EXPERTS SAYING? Randy Hetrick.

Lead Scoring 40

Lead Scoring Lead Ranking Brand Identity Branding 40

Adobe Experience Cloud Blog

JULY 31, 2014

In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

Hubspot

JANUARY 17, 2018

Notable Episodes: Tell and Sell: Why Stories Build Trust and Sell Things For More, With Paul Smith : Do you rely on your slides and data to sell for you? and Kevin Miller , CEO of Free Agent Academy. Bowery Capital has been producing this show since 2014, so there’s a lot in the archives. Hosts: Tom Ziglar , CEO of Ziglar, Inc.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Hubspot

JANUARY 5, 2017

When you receive tons of emails from brands you don’t engage with, constantly deleting them or marking them as “read” is most likely tiresome. Once you define a goal for your email sends, you can define success and build a list to make that happen. 12) Be thoughtful about your subject line. 3) Personalize and test your emails.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Onalytica B2B

NOVEMBER 25, 2015

We took a closer look at the brands and the individuals who are most influential and driving impact in the online debate. This time we thought it might be useful to separate out the US and the UK brands and individuals. B2B Marketing: Top US and UK Influencers and Brands Click To Tweet. TOP 50 US BRANDS. Rodrigo Fuentes.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

KoMarketing Associates

MAY 27, 2020

Back in 2014, when this extension was born, my colleague, Mike Pickowicz, wrote a blog post that covers the key benefits of this extension and they all remain up to date. Free Shipping. Free Shipping Over $99. Build A Better Business. Free Product Tour. Free Trial. Improve Brand Reputation.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

Onalytica B2B

FEBRUARY 17, 2016

The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items. Among the brands Intel and IBM have consistently appeared year on year. What Are the Experts Saying?

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

DECEMBER 2, 2015

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. While not all fintech firms will partner, and some banking firms may build vs. buy, the ultimate winner will be the consumer.”. Spiros Margaris – Senior Advisor to Fintech Forum.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Hubspot

NOVEMBER 27, 2015

In 2014, they generated 20% of their total annual revenue during the holiday months, a massive 12 percentage point drop over the past 4 years. But today’s most innovative online retailers—companies like Mizzen & Main , Harry’s , Plated , and more—build relationships with their customers throughout the year.

eCommerce 28

eCommerce Adwords Trends Segmentation 28

Hubspot

JULY 24, 2014

That''s why I''m getting really excited for INBOUND 2014. If you''re feeling inspired by the quotes below, feel free to click each quote to tweet it individually or download this Excel file to upload all 25 quotes directly into Social Inbox or your social media publishing platform (If you do this, make sure you re-save the file as a CSV.

CMO 28

CMO Hubspot Work Management Thought Leadership 28

Marketing Insider Group

APRIL 24, 2023

This alternative search engine specifically encourages software developers to build apps and contribute to open collaboration. Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture.

Paid Search Agency 229

Paid Search Agency Privacy Advertising Agencies Transparency 229

Hubspot

AUGUST 12, 2015

For brands that want to successfully reach Gen Y-ers, they simply need to speak their language. When you offer your audience content they would proudly share with others, you’re building a real brand-consumer relationship. Without ever being “pushy,” your educational content helps build strong brand-consumer relationships.

Tips 28

Tips Paid Search Agency Peer-to-peer Youtube 28

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. These techniques proved successful as Americans looked to brands for guidance on how to live a better life.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Hubspot

APRIL 8, 2015

This type of spark is what many brands are looking for when they invest in celebrity marketing and product placement. Paying for a celebrity endorsement is one route -- a path that could cost anywhere between $750,000 and more than $5 million if the brand is creating a TV or campaign around the endorsement.

Paid Search Agency 28

Paid Search Agency Press Advertising Agencies PR 28

Salesforce Marketing Cloud

FEBRUARY 14, 2024

At TDX, you’ll learn how to accelerate your design and development process and help us build our user experience with AI. Participate in activities that will explain the building blocks behind Einstein Copilot , a new generative AI-powered conversational assistant for every Salesforce application. Can’t make it?

Broadcasting 52

Broadcasting Conference User-Generated Content Communities 52

Salesforce Marketing Cloud

FEBRUARY 14, 2024

At TDX, you’ll learn how to accelerate your design/development process and help us build our user experience with AI. Participate in activities that will explain the building blocks behind Einstein Copilot , a new generative AI-powered conversational assistant for every Salesforce application. Can’t make it? PT) 11:30 a.m.—12:10

Broadcasting 52

Broadcasting Conference User-Generated Content Communities 52