The Point

OCTOBER 7, 2014

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Savanta

APRIL 15, 2014

It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose. Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so. Importantly, it looks as if LinkedIn is set to hold this lead as the B2B marketer’s favourite. It’s Google+.

Social Media 120

Social Media Media B2B Fulfillment 120

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Social media sourcing Social media platforms have transformed the way recruiters find candidates. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media. 2. Prioritize social sourcing.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Content Standard

SEPTEMBER 12, 2016

Back when it started, LinkedIn was a simple digital Rolodex. Over a decade later, the platform has become the go-to social networking platform for professionals. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies.

Linkedin 40

Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 40

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. Brands have to be active across multiple sites, and indeed 91% of brands use two or more social media channels. Paid plans then start from €129/month. Iconosquare.

Analytics 95

Analytics Tools Best Practices Tagging 95

Convince & Convert

DECEMBER 26, 2016

More People Know Snapchat Than Know Pinterest or Linkedin. Given that it’s been around for a lot shorter time, it’s amazing that more Americans are familiar with Snapchat than with Pinterest or Linkedin (not to mention Tumblr, Vine, et al). Snapchat’s User Base Is Larger Than Twitter, Pinterest, or Linkedin.

First-Mover Advantage 130

First-Mover Advantage Statistics Social Media Social Networks 130

Convince & Convert

MARCH 22, 2016

Snapchat is better known than Pinterest or Linkedin. Given that it’s been around for a lot shorter time, it’s amazing that more Americans are familiar with Snapchat than with Pinterest or Linkedin (not to mention Tumblr, Vine, et al). Snapchat has more users than Twitter or Pinterest or Linkedin. Think about that.

Statistics 113

Statistics First-Mover Advantage Social Networks Social Media 113

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. Social Media Marketing Web Presence Optimization owned earned paid media relevant content social bookmarking sites social networks traditional search engines WPO'

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Marketing Insider Group

MAY 7, 2013

What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Hinge Marketing

MARCH 14, 2014

LinkedIn’s active user base grew to over 250 million by the end of 2013. But are these users getting the most out of this social network? Many of us joined LinkedIn when it wasn’t much more than an online business card. Selecting your LinkedIn groups is one of the toughest challenges.

Linkedin 48

Linkedin Peer-to-peer Cold Calling Sales Qualified Leads 48

KoMarketing Associates

AUGUST 15, 2013

Page and individual post level metrics on engagement and network visibility. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc). Comprehensive data exports at the page and post level, breaking out specific engagement details of social media activity.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Facebook has more than 1 Billion network users. Click to Tweet. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Martech Advisor

MARCH 30, 2020

Example: share buttons to WhatsApp, Twitter, Facebook, LinkedIn, etc. Social – When companies integrate with social networks to spread the word. Having a pulse on social trends and timing them with hot topics can help you grab public attention. — OREO Cookie (@Oreo) February 4, 2013. No problem.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Digital B2B Marketing

NOVEMBER 21, 2013

— Mike Volpe (@mvolpe) November 7, 2013. While this example is, thankfully, easy to spot in reporting, after implementing the solution outlined below I found traffic from Twitter reported with a wide variety of labels, some of which originally appeared in Google Analytics to be emails or even different social networks!

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One).

Social Media 109

Social Media Organization Paid Search Agency Media 109

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. Brands have to be active across multiple sites, and indeed 91% of brands use two or more social media channels. Paid plans then start from €129/month. Iconosquare.

Analytics 85

Analytics Tools Best Practices Tagging 85

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

JANUARY 26, 2015

Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Sprout Social

FEBRUARY 28, 2019

This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. Since 2013, Google+ had been experiencing low activity. As a social media marketer, the next thing you’d want to do before the Google+ shutdown is to update your social strategy.

Google 109

Google Ideal Customer Profiles Profiling Communities 109

Marketing Insider Group

APRIL 25, 2013

Second, more than one billion people are engaged in social networks today. By 2013, more than 15 billion devices will be capable of connecting to the Internet, from cars, to washing machines, to the clothes we wear. Implication: Businesses will need to find a way to manage existing and shared resources better.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

B2B Marketing Directions

MARCH 15, 2015

Throughout 2013 and 2014, TrackMaven used its software to analyze the content published by 8,800 brands. More specifically, the research focused on blog content and on content published on six social media networks - Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn. The analysis encompassed 13.8

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Writing on the Web

FEBRUARY 19, 2014

Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., In early 2013, Google devalued general directory links for search rankings. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Content Standard

FEBRUARY 4, 2015

Fifty-two percent of online adults use two or more social media sites, with Facebook still leading the pack in both use and engagement. The research center conducted the survey in September 2014, drawing usage data from Facebook, Twitter, LinkedIn, and Instagram. In other words, people watched 3.6 times more video content.

Social Media 40

Social Media Internet Marketing Facebook Linkedin 40

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. Jason is a specialist in B2B marketing and the «global content marketing leader» at LinkedIn by day, and a Rock ‘n’ Roll photographer by night. She has been the global CMO at Siegel+Gale since 2013.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

EMagine B2B Blog

DECEMBER 22, 2014

billion in 2013. Twitter has grown from 241million in 2013 to 284 million in 2014. More than 2 users sign-up for LinkedIn every second. 41% of LinkedIn visits are via Mobile. LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. LinkedIn ). LinkedIn ).

Social Media 40

Social Media Statistics Media Youtube 40