KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. 2012 might have been the biggest year of change yet in the SEO industry.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Clearly, this has immense implications for SEOs everywhere. And it’s why ranking in SERP features are now an SEO’s bread and butter. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. That being said, what DOES work now for SEO (search engine optimization)? Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

KoMarketing Associates

JANUARY 9, 2014

According to the individual, our motivation in doing so was “hard [for them] to view …as anything other an attempt to gather legit commentary from credible sources to boost [our] SEO. ” Boost our SEO by linking out? ” Linking to credible third-party sites will not directly boost SEO performance.

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Created: November 27, 2012. Created: April 11, 2012. October 9, 2012. Return to the Top. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Return to the Top.

Link Building 120

Link Building Paid Content Google Advertorials 120

B2B Marketing Traction

MARCH 21, 2013

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It There are some things you can do to clean up the mess your SEO company created. An In-House SEO Crisis Management Plan.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Content Standard

FEBRUARY 27, 2015

Online marketing company Reboot recently found 79 percent of online companies are willing to sabotage another company’s website through negative search engine tactics. Back in 2012, Google deployed its “disavow links” feature, which tells Google to ignore certain links when assessing a site.

SEO 40

SEO Advertorials Trends Case Studies 40

Contently

MAY 17, 2017

“You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing world. Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.”

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

KoMarketing Associates

JULY 10, 2014

You can now connect your Google Maps Listing with your Google+ page and Google combined its local listings (called Places) with Google+ in 2012. It Could Have SEO Influence. Here’s some great case studies on the effect of Authorship and Google+ usage on SEO: Google Plus Search and Google Authorship Case Study.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. ” Follow Artillery Marketing at https://twitter.com/ArtilleryMarket. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

SEPTEMBER 2, 2014

October 10, 2012. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). Here are the best practices and frameworks for creating a content marketing strategy, along with critical elements to include and pitfalls to avoid. 83 Exceptional Social Media and Marketing Statistics for 2014.

Stats 100

Stats eCommerce Statistics Social Networks 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

markempa

DECEMBER 29, 2011

In April , John Johnston, eBusiness Marketing Manager for Volvo North America, outlined how he streamlined, integrated and automated lead generation for a marketing program for 20 different heavy construction segments for dealers in 125 countries. “We We are in the process of planning our 2012 webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. Marketing Insider Group.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

B2B Marketing Traction

MAY 22, 2009

Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary. April 30 - May 1, 2012.

Trade Show 100

Trade Show SEO Consulting Case Study 100

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Points to consider: Advertising needs to be short and directive.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Marketing Insider Group

MAY 10, 2012

As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012. The first one, 18 Stats on the Mobile Market You Need To Know , was posted earlier this week and hopefully caused you to consider your mobile strategy. Create and maintain a powerful website.

Inbound Marketing 100

Inbound Marketing Cost per Lead Marketing & Strategy Stats 100

KoMarketing Associates

JULY 27, 2016

What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start. B2B Marketing Takeaway. Overview of Qihoo 360.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

DECEMBER 27, 2016

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. Here’s What We Learned About SEO. An Essential Training Task List for Junior SEOs. Our Favorite Posts & Articles from 2012. When Mike King writes a post, I read it.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

KoMarketing Associates

DECEMBER 27, 2016

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. Here’s What We Learned About SEO. An Essential Training Task List for Junior SEOs. Our Favorite Posts & Articles from 2012. When Mike King writes a post, I read it.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

KEO Marketing

SEPTEMBER 6, 2016

Consider the Coming Impacts to Online Marketing. The online marketing world is both complex and volatile. 2017 has new hardware, new software and new user preferences that will have an impact on marketing plans. According to Statista.com, in 2012 internet users spent an average of 74.4 Influencer Marketing.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Self-described as 50% marketing, 50% geek, Pam Moore is the CEO of Marketing Nutz and a keynote speaker, consultant, and social media influencer.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Online Marketing Institute

NOVEMBER 16, 2012

SEO Paid Search Search Marketing. 10 Things That Can Destroy an Email Marketing Program. Sundeep Kapur | November 15, 2012. See these Email Marketing concepts in action during Sundeeps ClickZ Academy workshop: Email Marketing: Driving 51% Engagement at SES Chicago 2012. October 19, 2012.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Writing on the Web

DECEMBER 26, 2012

Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. 5 Reasons Content Marketing is Getting Harder. My Business Website: Content for Customers… or SEO? Content Marketing Tip: Use Ready-to-Publish Articles.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” Of course they will advocate online marketing and search! ThinkInsights with Google.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

KoMarketing Associates

JUNE 2, 2015

LinkedIn acquired presentation and image sharing platform SlideShare in 2012 , and has since integrated it with its existing platform in order to help users showcase their SlideShare uploads on LinkedIn. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Utilize SlideShare Integration. Related Posts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Hubspot

DECEMBER 20, 2011

The first thing you need to do as a marketer is make sure your site is getting found by leads and prospects. There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. (2) The Essential Step-by-Step Guide to Internet Marketing.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hinge Marketing

OCTOBER 30, 2015

In the dark ages of pre-2012, you could pay someone halfway around the world to build a network of low-quality links pointing back to your website. Download a free copy of the SEO Guide for Professional Services to start boosting your website's search rankings. Remember that pesky Penguin? Impatience. Additional Resources.

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Related posts: Online Shopping’s – Zero Moment of Truth Although the average online shopping cart abandonment rate is a.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

KoMarketing Associates

DECEMBER 8, 2015

According to data from the “2015 Edelman Trust Barometer,” online search engines are now a more trusted source for general news and information (64 percent) than traditional media (62 percent). 89 percent of SEO professionals believe that editorial links could help their SEO, as positive media coverage remains a strong search signal.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

B2B Marketing Traction

JANUARY 10, 2012

When it comes to your B2B online marketing, make no mistake. Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100