5 Steps to Online Marketing Success in 2012

Biznology

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? The right marketing plan often spells the difference between success and failure online. Then get your team to articulate exactly what “success” looks like for your business, your marketing plan, your various campaigns. Affiliate marketing? Image via Wikipedia.

6 Things the Baseball Playoffs Can Teach You About Online Marketing

Biznology

If you think online marketers like analysis, you’ve never met a baseball fan. Likewise, great marketing teams adapt to changing situations and seize opportunities when they pop up. Winning might not be the only thing, but whether it’s your marketing, your business, or your favorite baseball team, let’s face it: losing sucks, Happily, the teams in the playoffs offer a model that works for any business. I’m a big baseball fan.

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5 Tips to Get Your Online Marketing Ready for Swimsuit Season

Biznology

Just like no swim suit works for everyone, not every marketing activity you’re trying today works for your business. By the same token, you can spice up your marketing by building on your core and trying some new things. Whether you call it “agile marketing” or “doing it wrong quickly,” the idea is to test ideas quickly, learn from those tests, and build on that learning to drive greater results. Photo credit: Wikipedia.

KoMarketing Heads to #SMX East 2012

KoMarketing Associates

Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” Here’s where to find them: Is Your Search Marketing Career Optimized?

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For a Great Online Marketing Strategy You Need Many Happy Returns from Your Website

Tomorrow People

Your website has to be high-performing to give your inbound marketing campaign a competitive edge. Actually, it’s easy; with an online app called the Inbound Marketing Calculator. In minutes, it takes the guesswork out of your online media marketing by working out your website’s ROI. Using the Return on Investment Calculator is an essential step on the road to making your website into your greatest online marketing tool.

Budgeting Your Online Marketing? Stop Trying to Predict the Future

Biznology

The very nature of old media marketing dictated this exercise as much as internal budgeting needs. Fortunately, digital marketing allows for a more nimble model, one that depends less on predicting the future and much more on how quickly you react to a changing marketplace. Then put 25% of your marketing budget back into it. For instance, if you’re getting $5 in return for every dollar you spend in a given marketing channel, why would you stop spending there at all?

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The Blogger’s Guide to Online Marketing

The Effective Marketer

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. So in true ProBlogger style, The Blogger’s Guide to Online Marketing includes practical, step-by-step tips. Know when to stop marketing.

6 Must-Have SaaS Tools for Online Marketing of your Business

SendX

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time.

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Online) Marketing Spending on the Rise.

NoFollow Links Are Still Valuable to an Online Marketing Program

Biznology

Internet Marketing link building nofollow linksPhoto credit: Wikipedia. The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website. The search engines view an inbound link as a kind of “vote.” If a website is linking back to content somewhere on your website, it must be valuable. Of course, not all inbound links are weighed the same.

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5 Online Marketing Goals that Make (Dollars and) Sense

Biznology

Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not one of those marketers. Unfortunately, too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Goals like “We’re going to grow our online business 35%” sound great.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. Industrial sales are different from online consumer retailing and so the e-commerce experience has to be different too.

5 Reasons to Hire a Content Marketing Writer for Your Business

Writing on the Web

Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. 5 Reasons Content Marketing is Getting Harder. Content Marketing Tip: Use Ready-to-Publish Articles. Content Marketing Writing for Others, Freelancing Writing for the Web Writing Great Blog Content Attracting Clients blog writing content marketing with blogs Online Marketing SEO

Don’t confuse online marketing with social media

Direct Response Coach

As a convenience, most discussions around online marketing include social media as a central player in the process. Some social media experts will tell you can’t do online marketing without social media. Direct Marketing Email Marketing General Lead Generation Web MarketingIt doesn’t have to be that way. That’s not true. It is true that engagements through social media – Facebook, Twitter, LinkedIn and Google+ – [.].

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

Predatory thinking can be applied to online marketing , for example: Search Engine Optimisation. Content Marketing. From Predatory Thinking to the King of Beasts: Grab this free digital marketing eGuide “How to Rule Online - A Guide to Content Marketing What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy.

FREE 1 Hour Content Marketing Seminar

Tomorrow People

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference paid to the holy grail for marketers. marketing return on investment (ROI). The most common reasons online marketers fail and how to avoid them.

The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

Advertising media firm GroupM forecasts that by the close of 2012, UK print media will have seen a fall of 6.3% The internet and online marketing is where the smart money goes nowadays. billion in 2011, a 16% rise from 2010, and is predicted to have reached £63 billion by the end of 2012, an almost 16% increase once again. To put this in perspective you only have to look back to 2004, when the digital advertising share of the global marketing spend sat at 4.4%.

Five Simple Steps to Make You a King (or Queen) of Content Marketing

Tomorrow People

Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 So make sure your personality — as well as your expertise — shines through in your content marketing strategy. #2 In the world of inbound marketing , you need to attract prospective customers to you. Inbound Marketing: How to Rule Online (By Henry VIII). #5

Free 25 Minute Content Marketing Webinar

Tomorrow People

Date: 14th August 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI). The most common reasons online marketers fail and how to avoid them.

Ruling Online: Henry VIII Maximises His Inbound Marketing Potential

Tomorrow People

Henry VIII understands the importance of good marketing. Henry is moving all of his marketing work away from the old-fashioned outbound methods and into the exciting world of inbound marketing. Sick of googling himself only to find unflattering portraits and tired memes about cats dressed as Tudors, Henry has decided to take control of his online presence into his own hands in order to facilitate a more personal relationship with his subjects.

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Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

Predatory thinking can be applied to online marketing , for example: Search Engine Optimisation. Content Marketing. From Predatory Thinking to the King of Beasts: Grab this free digital marketing eGuide “How to Rule Online - A Guide to Content Marketing What is predatory thinking? And how can it help you produce killer strategy? Pete Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy.

Free 25 Minute Content Marketing Webinar

Tomorrow People

Date: 31st July 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI). The most common reasons online marketers fail and how to avoid them. Time: 9:30am - 10:00am.

No Such Thing As a Free Burger? #OlympicsBBQ

Tomorrow People

This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. There will be plenty of discussion around the main changes that have occurred in digital marketing and, through the use of specific training and skills, how organisations can capitalise on these changes driving knowledge, growth and competitive advantage. The result is a shortfall in search, analytics, social media and inbound marketing skills. Free Burger Alert.

Social Media for Busy Business Bloggers

Writing on the Web

If you want customers, you need to go where they are online. Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. Albeit a strong one, and it should one of many tools you have in your marketing toolbox. Again, I like to reiterate, this is just another tool in your toolbox for your marketing strategy. She can help you improve your online presence through smart social media participation.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Chrysler commissions hapless marketing agency. Marketing mismanagement isn't the sole preserve of Twitter. Seriously though, what can we as social media marketers learn from these three failures of online marketing?

My Business Website: Content for Customers… or SEO?

Writing on the Web

This last requirement can seem the most daunting, especially for non-technical professionals who are less familiar with websites and online content marketing. 6 Writing Tips for SEO Friendly Content Marketing. Attracting Clients Content Marketing How to.Tips Online Marketing Writing for the Web business blogging content marketing with blogs SEOShould my business website focus on keywords and getting search engine results ?

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. If you want to create content that engages readers, you need to know their online habits and interests. Content marketing requires that you publish frequently on your site, your blog, and in social media. Audience’s Interests, Needs, and Wants?"

Exclusive 25 Minute Content Marketing Webinar

Tomorrow People

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI). Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners.

Free 1 Hour Content Marketing Seminar

Tomorrow People

Date: 6th August 2012 (Monday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI). The most common reasons online marketers fail and how to avoid them. Time: 9:30am to 10:30am.

Free 25 Minute Content Marketing Webinar

Tomorrow People

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI). Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners.

No Such Thing As a Free Burger?

Tomorrow People

This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. There will be plenty of discussion around the main changes that have occurred in digital marketing and, through the use of specific training and skills, how organisations can capitalise on these changes driving knowledge, growth and competitive advantage. The result is a shortfall in search, analytics, social media and inbound marketing skills. Free Burger Alert.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” Is PPC past its Sell By date?

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Social Business Success Starts at the Top

Writing on the Web

4 Time-Saving Tips for Social Media Marketing. Content Marketing Social Media Stuff Attracting Clients LinkedIn Online Marketing social media marketingTwitter is not just for kids. Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. Image: FreeDigitalPhotos.net ).

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. A whopping great 43% of online consumers are 'liking' or following the brands they use on social networks.

Keyword Research: What Smart Professionals Know

Writing on the Web

That’s why keyword research is so important – I want to use keyword phrases that people are actually using when searching online! The Google AdWords Keyword Tool is one of many available tools to use to find keyword phrases related to your topic that people are actually using when searching online. P.S. from Patsi: I use Suzanne’s keyword research services and will attest to the value of having a real expert for some of the more technical content marketing tasks.

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same. Working as the editorial manager here at Tomorrow People, these are the naive comments I frequently hear people make about digital marketing.

Back to the Basics: A Well-Rounded B2B Online Marketing Strategy

EMagine B2B Blog

In the quest for global online search domination, we can often get caught [.] The post Back to the Basics: A Well-Rounded B2B Online Marketing Strategy appeared first on B2B Web Strategy. We are delighted to publish our first post from the newest member of our SEO Department, Alicia Carosi. Alicia is extremely well-versed in all things SEO, and brings a fresh perspective to our blog. Feel free to find out more about Alicia.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. But personalization isn’t just marketing hype. Posted in behavioral targeting Personalization.

Book Review: Optimize by Lee Odden

Biznology

Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant on all things digital marketing, but this is his first book, which I have been waiting for. Optimize is a thorough treatment of the three biggest converging trends in digital marketing: content marketing, SEO, and social. Don’t settle for all marketing and sales objectives, despite their importance. Content Marketing Plan. Image via CrunchBase.

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How to Grow Your Business with Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. One of my favorite quotes about inbound marketing is from Guy Kawasaki , the Silicon Valley venture capitalist, best-selling author and former Apple executive: "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.". In essence, inbound marketing is all about earning your prospect’s attention.