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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. For a few years now, Google has shown image thumbnails in mobile search results. Guest post by Ann Smarty.

SEO 161
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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 137
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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Let’s get into it!

Tactics 189
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A Complete Guide to the Google Panda Update: 2011-21 via @sejournal, @MrDannyGoodwin

Search Engine Journal

The post A Complete Guide to the Google Panda Update: 2011-21 appeared first on Search Engine Journal. Learn everything you need to know about Google Panda. Check out why it was launched, what we know about the algorithm and a complete timeline.

Google 97
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The Top SEO Trends of 2022

Conductor

The most common misconception about SEO from marketers is that it’s dead (for context, this is also one of the go-to jokes from fellow search experts). However, the truth is that SEO was taken for granted in the past because sometimes it works the way you want, but other times, it doesn’t.

Trends 115
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SEO Clickbait: Pros, Cons & How to Leverage Clickbait for SEO

seo.co

If it works for them, should you use clickbait as part of your SEO strategy? Google has all but eliminated the worst clickbait offenders from its search results. Clickbait SEO Strategies. Clickbait does have a role in both social and SEO circles. You’ll start ranking for low-value or even worthless search phrases.

SEO 98
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Why Today’s SEO Experts Will Evolve or Go Extinct

Contently

At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. The practice of SEO isn’t dead , but the way SEO experts, consultants, and agencies have traditionally approached the subject might be. So, what now?

SEO 157