SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Start with a compelling subject line.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Customer Experience Matrix

FEBRUARY 5, 2012

This brings considerable good news: the micro and core vendors are indeed adding features, especially in lead generation, campaign management, and reporting. Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Martech

MARCH 23, 2023

AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. Campaigns and lead management. AI will enable new campaign approaches within existing workflows. In your inbox.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Marketing Automation Automation 111

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The top response was product line (25.1%), followed by customer segment (19.6%), solution (16.4%), campaign or theme (16.0%), industry (15.8%), job role (5.8%) and other (1.3%). of the total marketing mix this year from 20.9%

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. 24:47 – Re-engage your base.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

markempa

DECEMBER 29, 2011

In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “ Make sure you’re setting a strong foundation for your campaigns with an accurate list.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. These data sets allow you to build the perfect, personalized campaign to target and nurture qualified leads. The answer: data.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

SmartBrief - Marketing

JANUARY 21, 2024

A great example is a recent Nike campaign, which speaks volumes about their commitment to inclusivity and social change. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. What if we redirect our efforts toward prioritizing collective well-being?

Product 82

Product Branding Brand Identity Allocation 82

ClearVoice

NOVEMBER 4, 2022

From branding and email marketing to sales and hosting events, MarketingProfs has so much content to explore. Put together by Marketing Max; Growth Hacks Weekly is an email you can sign up to receive that will send you a quick, implementable marketing hack every Sunday. 4 Types of Influencer Marketing Campaigns for Small Budgets.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011. B2B Email marketing.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Adobe Experience Cloud Blog

APRIL 18, 2013

by Heidi Bullock According to recent data from Marketing Sherpa, email is the top channel that marketers track. A full 63% of the marketers surveyed indicated they are currently tracking email marketing data. In that vein, here are four considerations to get better results from your email programs.

Email Marketing 48

Email Marketing Campaigns Best Practices Marketo 48

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. WordPress is my foundational platform for storytelling.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SocialPilot

FEBRUARY 5, 2024

The influencer marketing campaign included three factors: a brand, an influencer, and a social media platform to conduct the activity. When a brand or an influencer initiates the collaboration, the campaign is designed based on the goals, and then the content is created and shared. What Is Twitter Influencer Marketing?

Twitter 95

Twitter Marketing AI Advertising Agencies Effectiveness 95

Zoominfo

SEPTEMBER 10, 2020

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Mobile Devices Make Loyalty Immediate (2011-present). When the bug is fixed, an automated email alerts the customer about the resolution and thanks the buyer for reporting the problem.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

markempa

AUGUST 25, 2014

150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011. 200% ROI on PPC in 2011. This particular campaign resulted in a 300% ROI. Case Study #4 – B2B Lead Generation: 300% ROI from email and teleprospecting combo to house list. The first call was made within several hours of the email send.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Martech

AUGUST 4, 2022

They needed to start their email list — and build their online presence — from scratch. At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines.

A/B testing 99

A/B testing Eye-Tracking Outreach Custom Publishing 99

ClickZ

OCTOBER 23, 2020

In our latest Tech Talk, Jacopo Mauri , Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powerful segmentation, email automation, and more. Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds. About Maropost.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. The Stella Artois campaign has garnered over 2.4 Founded in 2011, Betches is a media and entertainment company that produces content aimed at Millennial and Gen Z women. Content on the site is aimed at Millennial and Gen Z women. impressions).

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Martech

MARCH 6, 2023

We were one of the first DMPs coming to market in 2011.” It was historically a probabilistic graph, but we’ve now expanded it to being a hybrid; so we can ingest data tied to email,” in other words, first-party data. CDPs collect first-party data across channels, from offline, email and mobile, to web visits and CTV.

Work Management 86

Work Management Marketing Management Paid Search Agency Advertising Agencies 86

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! Let’s look at some FOMO statistics , as that’ll help you understand why FOMO marketing campaigns are so effective, especially with certain demographics.

Examples 106

Examples Urgency Marketing Planning Trigger Marketing 106

Customer Experience Matrix

FEBRUARY 10, 2017

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Lead Genius has a basic email campaign capability, including segment definition, email templates with personalization variables, and email sequences. Lead Genius is a good example. Execute interactions.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Martech

JULY 14, 2021

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. During the pandemic, we had a successful campaign where we were offering card members and prospects home furnishing discounts.” But recently it’s seen startling success with younger age groups.

Word of Mouth 112

Word of Mouth Acquisitions CAN-SPAM Mobile Marketing 112

BenchmarkONE

AUGUST 26, 2020

It’s pretty much a no-brainer that you need to be optimizing your emails for mobile. Your subscribers are just as likely to be opening up your emails on their mobile devices as they are on their desktops — and perhaps even more so. In 2019, mobile opens accounted for 46 percent of all email opens. And with nearly 1.7

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

ClickZ

NOVEMBER 9, 2020

Regardless of size, most companies are using some form of martech, from email automation tools like MailChimp to social media management tools like Sprout Social. In 2011, Scott Brinker’s martech landscape contained just 150 tools. The proliferation of data and tools available to automate marketing campaigns can be overwhelming.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

NetLine

DECEMBER 27, 2023

According to Chiefmartech, which has been keeping track of this phenomenon over the past twelve years, the number of martech solutions has gone from about 150 in 2011 to more than 11,000 in 2023. These systems store and manage your customer and prospect data, as well as handle your marketing campaigns. Yes, you read that correctly.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Customer Experience Matrix

DECEMBER 14, 2016

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. BlueVenn also supports current identity linking techniques such as storing associations among cookies, email addresses, form submits, and devices.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011 How to use firmographic data As with most kinds of data, firmographic data can be used to build personalized content strategies.

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

Sprout Social

SEPTEMBER 12, 2022

They can be years-long partners, or campaign-based resources, which is increasingly popular. Ideate and run advertisement campaigns: Paid social and organic social strategies often require different tactics. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns. Drop & Hook.

Work Management 91

Work Management Marketing Management Paid Social Agency Advertising Agencies 91

Customer Experience Matrix

SEPTEMBER 2, 2011

If Salesforce hadn’t also sent nicely structured emails with schedules and contact information, I wouldn’t have known what to do when I got there. After all, there are other ubiquitous enterprise systems – for example, the telephone and email – that didn’t end up controlling everything else.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Customer Experience Matrix

MARCH 2, 2015

Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. It sees itself as filling the gap between simple email systems and enterprise marketing automation products.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

ViewPoint

AUGUST 14, 2012

Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. If you wish, share your blessings with an unwrapped toy for our Toys 4 Tots bin! Click this event's title above to know more.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Customer Experience Matrix

MARCH 13, 2014

Products like Unica (now IBM ), Teradata Customer Interaction Manager, and SAS Marketing Automation were introduced before the earliest B2B marketing automation systems and B2C email products. The three products overlapped significantly, especially in campaign management, and it took Teradata a while to sort things out.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40