Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. And apparently, this information is in high demand as this post took a top 5 spot with tons of traffic, huge social sharing and some decent comments.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Sales will require development of meeting buyer demands for an experiential interaction with sales that is more than just a focus on relationships alone.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Hubspot

MAY 10, 2017

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Supply eventually caught up with demand -- 48 million Wiis sold later. 3) Nintendo.

Demand 93

Demand Branding Brand Identity Social Networks 93

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

SnapApp

JULY 26, 2018

Today we’re going to explore what it takes to be a modern demand gen marketer in this crazy new marketing world. So You Want To Be A Demand Gen Marketer? Demand generation marketers have become a hot commodity as companies are all striving to generate qualified leads at scale. Demand Gen Skill to Master #1: Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. Green Leads' interest in the event is the continued focus SiriusDecisions has placed on the topic of demand generation as it pertains to building and converting quality pipeline.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

The Point

JANUARY 20, 2011

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011. . • 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

Martech

APRIL 18, 2023

“As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Bad timing.

Cable 105

Cable Broadcasting Television marketing Guidelines 105

Zoominfo

JUNE 10, 2022

After reporting its first quarterly loss in seven years, Amazon acknowledged that it overbuilt in response to increased pandemic demand. million settlement with 40 states and the District of Columbia in a lawsuit alleging false advertising about fuel economy and capacity for its pickup truck models from 2011-14. Gassing you up?

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Tony Zambito

JANUARY 18, 2011

Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail?   Adam gives us a good sense of the numbers and dollars being invested in demand generation and marketing automation. 

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write.

Marketing Management 112

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 112

markempa

DECEMBER 29, 2011

Paul explains how here: The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. Closed-loop feedback makes sales professionals worship their marketing department.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. I have to admit that this project was a lot of fun. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! Reduced funding, combined with slowing (perhaps dramatically) market demand and more expensive debt, means there will be opportunities to pick up innovative technologies cheaply.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. Modern marketing practices and modern buyers demand we stop sending contacts to sales based on what we observed them do.

Efficiency 101

Efficiency Marketing Automation Services Lead Ranking Branding 101

Martech

AUGUST 29, 2023

Krista is also an in-demand speaker. Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team.

Marketing Analytics Tools 111

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 111

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.  Trend 7: 2011 will be The Year of the Buyer. I truly believe that 2011 will be the year B2B businesses begin to devote time and resources to developing strategies that are focused on the buyer. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

Demand 120

Demand Process Work Management Marketing Management 120

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

SEPTEMBER 10, 2020

Mobile Devices Make Loyalty Immediate (2011-present). With more options at their fingertips than ever before, customers demand a buying experience that is tailored to their specific wants, needs, and interests.”. And along with near-constant smartphone use come the apps designed for these devices.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

B2B Marketing Directions

JANUARY 14, 2023

For example, a yin-yang approach would have B2B marketers focus on building a strong brand and on running effective demand generation marketing programs. The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. On both customer retention and new customer acquisition.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Adobe Experience Cloud Blog

DECEMBER 22, 2010

To incite the revenue revolution that I mentioned earlier, businesses must adopt a strategy and discipline for the demand chain that applies similar principles and processes as Six Sigma did many years ago for the supply chain. Adopt Revenue Performance Management (RPM). As the old saying goes, “Go big, or go home!”.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

ANNUITAS

OCTOBER 17, 2010

The Annuitas Group: As the Editor-In-Chief of Demand Gen Report you are continually speaking with marketing executives. Sales can really help this process at the front end of the demand generation process by identifying the characteristics of their top targets. The Annuitas Group: What do you think is in store for 2011?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Martech

MARCH 6, 2023

We were one of the first DMPs coming to market in 2011.” Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?” . “Lotame has worn a few different hats over the years. That was back in 2008.

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Confessions of a B2B Marketer

MARCH 15, 2023

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR?

API 52

API Startups Domain Outreach 52

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

MAY 10, 2011

Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Specifically the convergence of branding and demand generation. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement. If you happen to be skeptical of brand and demand convergence, I’ll leave you with a few statistics to ponder over.

Demand 48

Demand Branding Brand Identity Demand Generation 48

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The general principles for bringing a product or service to market should be pretty simple; create a Minimum Viable Product (MVP) to test the demand and then scale. It makes a lot more business sense to test the demand for a product or service first within the vertical.

Training 214

Training Planning Work Management Marketing Management 214

ClickZ

APRIL 29, 2020

As the demand for these kinds of solutions continue to grow, consolidation around these technologies will occur naturally as industry players aim to deliver on such demand. In fact, according to Scott Brinker, it has exploded from fewer than 200 solutions in 2011 to nearly 7,000 last year. The rapid growth of martech.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129