Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. At the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

APRIL 21, 2020

In the marketing world, the infamous free content debate seems to be everlasting. "If In fact, offering free content to your target audience and prospective customers can actually do the opposite. When it comes to inbound marketing, the old adage, "Why buy the cow if the milk is free?" Free content drives traffic.

Education 100

Education Sales Qualified Leads Content Inbound Marketing 100

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social networks earned an estimated $8.3 40bn was spent on social network advertising in 2016.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Biznology

JANUARY 13, 2016

In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. How to find offbeat angles that catch readers’ eyes and entice them to learn more.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

markempa

JANUARY 11, 2011

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series). Listen to the show on iTunes or Stitcher ). Content Pros.

Social Media 167

Social Media Social Marketing Paid Search Agency Media 167

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. What is FOMO Marketing?

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109

Hubspot

MARCH 3, 2020

What is local search marketing? Local search marketing is the process and tactics you use to reach your local audience online. This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Local search marketing is all about raising brand awareness in a certain area.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online. Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. As of June 2011 Facebook has 750 Million users.

Social Media 100

Social Media Blogger Business Media 100

Biznology

AUGUST 25, 2014

START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. What does Walmart know that the rest of us can learn?

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Your custom paper is updated daily and easy to share.

Social Media 100

Social Media Tools Buzz Media 100

B2B Memes

JANUARY 10, 2011

That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)? Was hoping to eat in 2011.”. On its face, this trend would appear to be great news for marketers. And that means the price falls.

Content 100

Content Custom Publishing Network Marketing Social Media 100

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. From all of these different approaches, one thing is for certain — trying to place value on a Facebook Like is a slippery slope at best.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Content Marketing Institute

NOVEMBER 12, 2017

HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say). HANDPICKED RELATED CONTENT: Should You Trust Artificial Intelligence to Drive Your Content Marketing?

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Digital B2B Marketing

FEBRUARY 13, 2012

Once, most advertising was purchased directly from publishers. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Real Big Data Brought to Marketing In marketing, Big Data often refers to the data that is created and captured in digital marketing.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

OCTOBER 16, 2013

Breather does a simple thing– it’s an app that lets you unlock and open a network of private spaces – in your own city– all with the touch of a button. But I’m a marketer at heart. But our interaction with the customer has to be more subtle than that. Basically, it’s peace and quiet on-demand.

Startups 137

Startups Internet Marketing Mobile Advertising Social Media 137

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Valasys

OCTOBER 9, 2018

Google’s long-struggling answer to Facebook and LinkedIn’s giant social network, Google+, is set to shut down as announced on 8 th October. Google Plus, often the butt of jokes in the tech market, launched in 2011 and posed as a competitor against the rising social platforms of Facebook, Twitter and LinkedIn. Data Breach.

Google 40

Google API Social Networks Privacy 40

Hubspot

JUNE 17, 2011

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. SEOMoz calls out something specifically that has been a particular thorn in the side of many marketers: Exact-match keyword domain names.

SEO 28

SEO Correlation Domain Keywords 28

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working?

Loyalty 76

Loyalty Lead Ranking Lead Scoring Case Studies 76

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? So what’s a marketer to do? Identify solutions and figure out ways to execute them.

Social Media 120

Social Media Media Work Management Marketing Management 120

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Since I originally published this post, you’re seeing Google do a lot of the things I predicted. (Happy Holidays! This is #1. This is probably my favorite post of the year. – Jay).

Google 151

Google Lead Scoring Lead Ranking PageRank 151

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

SnapApp

JANUARY 20, 2012

Such inexpensive, wide reach for marketing was previously unheard of -- and advertisers worldwide rushed to adopt it. The adoption of mobile devices has created the same frenzied atmosphere, and it's creating new opportunities for marketers. In 2011, the mobile ad market alone generated $1 billion in sales. The Numbers.

Optimization 48

Optimization Mobile Advertising Bandwidth Mobile Marketing 48

SpotMe Blog

FEBRUARY 2, 2022

We published a free RFP template for you. Networking and group building. We have published a detailed list of all features for virtual events. Integration exist for CRM, marketing automation systems, and other event registration systems. INXPO offers widgets to help customize the webinar and webcast experience.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

SnapApp

APRIL 12, 2011

Pangea Media Announces SnapApp Platform for Engaging Customers and Generating Leads. SnapApp allows companies to create custom quizzes, surveys, polls contests and sweepstakes and distribute them on Facebook, Twitter, in IAB ad units, on mobile devices, and on their own websites. Boston and San Francisco - April 12, 2011.

Media 48

Media Distribution Acquisitions Custom Publishing 48

Hubspot

NOVEMBER 14, 2018

Data-driven content marketing. This article will investigate the specific content marketing strategy Nerdwallet used to take on the industry titans. However, in recent years, several new challengers have taken on these titans, snapping up the majority of the organic search market share of some of the world’s biggest brands.

Startups 72

Startups Google Press Domain 72

Hubspot

MARCH 28, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. These changes appear to be part of Facebook's ongoing efforts to emphasize personal-network-focused content in the News Feed.

Facebook 69

Facebook Privacy Protection Product Paid Search Agency 69

Hubspot

MARCH 29, 2018

Black hat techniques include keyword stuffing, cloaking, and using private link networks. Here’s an example of keyword stuffing for a website selling outbound marketing software: “We are in the business of selling outbound marketing software. Outbound marketing software is what we sell. Private Blog Networks.

SEO 76

SEO PageRank CAN-SPAM Ad Exchange 76

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Publishing your status updates, photos, videos, et al to one or more of these Circles is a one-click exercise in simplicity. But enough about that.

Google 167

Google Lead Scoring Lead Ranking PageRank 167

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40