Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Vidyard

DECEMBER 14, 2015

Unfortunately, the ability to follow trends and stay ahead of the curve is still agonizingly difficult. It’s the job of a music supervisor to stay current with the latest trends in music. This service is complimentary when using the Bedtracks library! We get the struggle. Consult with an expert and let them curate music for you!

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. You all know that marketing rules are always changing; that holds true for the paid side of the industry, as well.). LarryKim | LinkedIn. He’s a contributor at CNBC, Inc. Brad Geddes. Lisa Raehsler.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Webbiquity

APRIL 5, 2010

An extensive list of resources for online PR pros, including how-to articles, free and paid distribution services, tools, industry news, career listings, PR associations and more. Two other helpful resources from PRChannel are 6 Must-Read Books for Public Relations People and 5 Questions to Ask When Considering a Media-Monitoring Service.

PR 100

PR Blogger Outreach Best Practices 100

The Effective Marketer

APRIL 6, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. I found five relevant studies dating back to 2009. This is a good reminder that there's a very substantial range of variation in different marketers' performance.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers.

Education 92

Education Brand Identity Branding Marketing Management 92

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. JoePulizzi #Predictions2018 Click To Tweet.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy.

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Webbiquity

MAY 20, 2010

Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. This pattern is similar to what we saw in the 2008 / 2009 recession.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. " in the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

ClickZ

JUNE 12, 2020

Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. More details on why marketers can’t afford to miss this golden opportunity. billion in 2019 to $40.74 Dave Neway.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. Understanding these features is crucial for building product marketers looking to capitalize on this platform effectively.

Social Media 65

Social Media Social Marketing Product Ad Building 65

Hubspot

JULY 7, 2020

TeamLogic IT provides IT solutions and consulting services for small businesses. Because of this trend, TeamLogic IT weathered the storm of 2008 well. In fact, Netflix introduced a new product (the streaming service), around the time of the Great Recession as a response to dying video rental stores. TeamLogic IT.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Marketing News article, Marketing Across the Americas (requires login).

Work Management 100

Work Management Planning Marketing Management Advertisements 100

BuzzSumo

SEPTEMBER 20, 2019

Between GDPR updates and falling reach on Facebook, marketers are in a tailspin. Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. Steve Rayson.

Social Media 95

Social Media Social Marketing Conversion Media 95

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. How is it that your product or service will benefit me?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Ambal's Amusings

JULY 6, 2010

Businesses have started integrating social media into their marketing efforts. asked Dave Fleet "What are key marketing trends and predictions for 2010? asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Dave Fleet.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Good luck in your email marketing selection process! Slides can be seen below. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Exo B2B

SEPTEMBER 9, 2020

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Biznology

AUGUST 16, 2010

Relying solely on social news or social bookmarking services such as Digg , Reddit , Fark , Slashdot , and Delicious might leave you with a very peculiar version of the world. A glance at the Twitter hot topics or Google Trends suggests that our collective Web brain is that of a tween. Google Zeitgeist (US) - 2009 News - Overview.

Digg 80

Digg Stats Twitter Social Media 80

The Customer

MAY 11, 2021

Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our CMO Tenure Study hit an all-time high in 2020, at 80 months. Quick Take: Of the marketers polled, 46% are executing and measuring an intent data strategy.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Martech Advisor

SEPTEMBER 16, 2019

The bar for customer experience has been set high -- and it's on marketers to reach it. When you call customer service and they don’t know who you are, making you repeat your personal information again and again. Also Read: Marketers’ New Year Resolution: Closing the CX Gap in 2019.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Marketing is Essential During a Recession. Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea.

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. These companies provide end-to-end event management services. Key pharma event management services When it comes to managing a major pharma event, you need a team with experience in the industry and key services to pull it off without a hitch.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Biznology

FEBRUARY 22, 2012

These results continue the wonderful annual growth trend for e-commerce. For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. billion in sales during the 4th quarter as compared to $39 billion in 2009. For example, 2010 generated $43.4

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

Martech Advisor

AUGUST 20, 2019

Many top brands have recently done away with the Chief Marketing Officer position. How does this impact your marketing career path? Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. Why is this happening? We decided to find out. Creativity Meets Growth.

CMO 46

CMO Positioning SWOT Work Management 46

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Adobe Experience Cloud Blog

MAY 11, 2012

We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray. Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? In your opinion, what are 3 critical components needed to maximize marketing automation return on investment

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Customer Experience Matrix

APRIL 20, 2010

But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale. Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Bluetext

OCTOBER 14, 2022

As online games continue to rise in popularity, marketers are recognizing the potential of advertising within gaming platforms, otherwise known as in-game advertising. For example in 2009, Microsoft promoted Bing in a series of games, including NBA 2K10 and DJ Hero. Billion by the year 2028. Video In-Game Advertising.

Paid Search Agency 26

Paid Search Agency Advertisements Advertising Mobile Advertising 26