Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account. What’s the best general approach for starting and growing a B2B SEM program?

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Trending Sources

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

4 SEO Link-Building Changes You Need to Know

Vertical Response

Guest blogging is dead When I first started doing SEO writing in 2009, I often got paid to write guest posts for blogs in exchange for – you guessed it – a link to the site that paid me. SEO/SEM link building search engine optimization SEO

Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.

Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site.

Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results.

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Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?

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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?

How to Choose the Right Offer for your PPC Landing Page

The Point

Tags: B2B Marketing Demand Generation Landing Pages Offer Strategy SEM search marketing b2b demand generation b2b lead generation paid search PPC

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

The SEM Toolbox: 79 Tools and Tips Every Search Marketer Must Have - In order for search efforts to be effective, you need the right tools for the job. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques.

Marketo’s Ebook: A Lesson In Content Marketing

The Point

Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation marketo

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

by Search Engine Land Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google's calculation of quality score.

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Case in point: among my SEM clients are two b2b software companies. Google's content network can be a valuable addition to any AdWords search marketing program.

5 Reasons to Include Branded Terms in Your Paid Search Campaign

The Point

Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing

Why Free Trial Offers Aren’t Always the Best Choice

The Point

Tags: B2B Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation Offer Strategy SEM b2b demand generation b2b lead generation marketing offers search engine marketing

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Inbound: SEO, SEM, Blogs. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Tags: lead gen demand marketing SEO appointments b2b SEM This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising.

SEO Optimization - 3 Steps to Success

LeadSloth

Tags: Search Engine Optimization Google Google Keyword Tool LeadSloth Link building SEM SEO Browser SEO Optimization

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Tony Soprano : "Every decision you make affects every facet of every other #?%!% thing."

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.".

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile.

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Inbound: SEO, SEM, Blogs. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising.

inbound marketing training for free

The Effective Marketer

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Reply Why Social Media Is Not For Everyone « The Effective Marketer says: July 21, 2009 at 8:48 pm [.]

Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

The most notorious of these early sites included RateMyEmployer.com (currently on life support), F**kedCompany.com (died in 2007) and JobVent.com, which was acquired by Glassdoor.com in 2009. Learning to Live With Employee Opinion.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget. A guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM.

Why you really shouldn’t cut your SEM budget in a downturn

EMagine B2B Blog

We’ve blogged before about how smart companies maintain or even increase their marketing spend during recessions; it’s the easiest and cheapest time to grow market share. But let’s say you’ve made that case and lost, so budget cuts are looming; where should you make them, and what should you strive to hang on to, or maybe [.].

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? Tags: Search Engine Marketing Aaron Wall AdGooroo day-parting DogPile eConsultancy geotargeting landing page design Laurie Sullivan metasearch engine optimal cost per lead Patricio Robles PPC People Search Engine Land Search Engine People SEM tips SEO Book How can you improve conversion rates? Keep your search marketing program growing?

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Tags: Search Engine Marketing AdWords Qualified Professional AdWords Quality Score Austin Rachlin Bred Geddes Craig Danuloff Emel Mutlu Emily Williams Google AdWords Inside AdWords Permutator PPC Hero Ron Jones Search Engine Land Search Engine Watch SEM Trevor Claiborne

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Best of 2009: SEO Tips, Part 1

Webbiquity

This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies. Which factors are really most important in search engine rankings?

SEO Tool Review: SEMRush

WebMarketCentral

Identifying all of the page one terms can also spark ideas for additional key words and phrases to target with SEO and SEM efforts. There was no other exchange of value. ** technorati tags: SEMRush SEO tools search marketing tools SEM tools AdWords Google keywords SEOPivot del.icio.us

SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

SEM is just the opposite; the labor cost of adding a single new keyphrase to an SEM campaign is negligible, but there is a cost for each resulting click. SEM = more keywords per page. You can SEM keywords you can't SEO. You can SEM content you can't SEO.

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Looking Back at 400: Top 10 Posts

WebMarketCentral

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically.

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

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Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Six benchmarks for the perfect search campaign by DMNews Howard Sewell lists his ideal criteria for measuring the success of SEM campaigns.

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B2B Marketing ROI

delicious b2bmarketing

Written by Adam Blitzer April 14, 2009 at 10:00 am Posted in Email Marketing Tagged with deliverability , Email Marketing Reputation Monitoring with Twitter leave a comment » Like blogging before it, Twitter has pushed us even further into an era of an unprecedented for reputation monitoring.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF).

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