Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Six benchmarks for the perfect search campaign by DMNews Howard Sewell lists his ideal criteria for measuring the success of SEM campaigns. MORE
Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Tony Soprano : "Every decision you make affects every facet of every other #?%!% thing." MORE
Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation marketo MORE
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. SEM gets you on the front page for any keywords you bid on, but only in the paid search results. MORE
This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. MORE
There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results. MORE
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account. What’s the best general approach for starting and growing a B2B SEM program? MORE
Identifying all of the page one terms can also spark ideas for additional key words and phrases to target with SEO and SEM efforts. There was no other exchange of value. ** technorati tags: SEMRush SEO tools search marketing tools SEM tools AdWords Google keywords SEOPivot del.icio.us MORE
Inbound: SEO, SEM, Blogs. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. MORE
B2B Online Marketing - Business.com Home About 6 B2B Online Community Takeaways from OCU 2009 Online Community Unconference 2009 At Forum One’s energized gathering of online community professionals at the Online Community Unconference in Mountain View last week, there was great interest in B2B online communities compared to last year’s conference (marketers are starting to realize that B2B companies need social media too ). MORE
What’s the real optimal cost per lead for your SEM program? Tags: Search Engine Marketing Aaron Wall AdGooroo day-parting DogPile eConsultancy geotargeting landing page design Laurie Sullivan metasearch engine optimal cost per lead Patricio Robles PPC People Search Engine Land Search Engine People SEM tips SEO Book How can you improve conversion rates? Keep your search marketing program growing? MORE
Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. MORE
Tags: Search Engine Marketing AdWords Qualified Professional AdWords Quality Score Austin Rachlin Bred Geddes Craig Danuloff Emel Mutlu Emily Williams Google AdWords Inside AdWords Permutator PPC Hero Ron Jones Search Engine Land Search Engine Watch SEM Trevor Claiborne MORE
The SEM Toolbox: 79 Tools and Tips Every Search Marketer Must Have - In order for search efforts to be effective, you need the right tools for the job. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques. MORE
We’ve blogged before about how smart companies maintain or even increase their marketing spend during recessions; it’s the easiest and cheapest time to grow market share. But let’s say you’ve made that case and lost, so budget cuts are looming; where should you make them, and what should you strive to hang on to, or maybe [.]. MORE
Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google’s calculation of quality score. How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? MORE
This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies. Which factors are really most important in search engine rankings? MORE
SEM is just the opposite; the labor cost of adding a single new keyphrase to an SEM campaign is negligible, but there is a cost for each resulting click. SEM = more keywords per page. You can SEM keywords you can't SEO. You can SEM content you can't SEO. MORE
What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? MORE
Case in point: among my SEM clients are two b2b software companies. Google's content network can be a valuable addition to any AdWords search marketing program. MORE
Here are a few of the best posts about SEM landing page design from last year. MORE
How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? MORE
Inbound: SEO, SEM, Blogs. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Tags: lead gen demand marketing SEO appointments b2b SEM This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. MORE
Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". MORE
Written by Adam Blitzer April 14, 2009 at 10:00 am Posted in Email Marketing Tagged with deliverability , Email Marketing Reputation Monitoring with Twitter leave a comment » Like blogging before it, Twitter has pushed us even further into an era of an unprecedented for reputation monitoring. MORE
The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. MORE
Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. by SEM ClubHouse. by SEM Nook. MORE
Tags: B2B Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation Offer Strategy SEM b2b demand generation b2b lead generation marketing offers search engine marketing MORE
by Search Engine Land Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google's calculation of quality score. MORE
B2B Lead Generation Benchmark Study 2009. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile. MORE
Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? MORE
For those experienced in SEM, these tips may still serve as helpful reminders. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Use SEM terms for SEO. MORE
3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Reply Why Social Media Is Not For Everyone « The Effective Marketer says: July 21, 2009 at 8:48 pm [.] MORE
Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. MORE
Tags: B2B Marketing Demand Generation Landing Pages Offer Strategy SEM search marketing b2b demand generation b2b lead generation paid search PPC MORE
Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site. MORE
9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. MORE
In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009." MORE
Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget. A guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM. MORE
Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM MORE
Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. MORE
Tags: Search Engine Optimization Google Google Keyword Tool LeadSloth Link building SEM SEO Browser SEO Optimization MORE
Modern B2B Marketing
NOVEMBER 25, 2009
This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.
Smashmouth Marketing
JULY 28, 2009
Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site.
Smashmouth Marketing
JULY 6, 2009
There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results.
Smashmouth Marketing
SEPTEMBER 4, 2009
Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM
The Point
OCTOBER 14, 2009
Tags: B2B Marketing Demand Generation Landing Pages Offer Strategy SEM search marketing b2b demand generation b2b lead generation paid search PPC
Smashmouth Marketing
AUGUST 19, 2009
Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Tony Soprano : "Every decision you make affects every facet of every other #?%!% thing."
Smashmouth Marketing
AUGUST 18, 2009
Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.".
Smashmouth Marketing
MARCH 19, 2009
Inbound: SEO, SEM, Blogs. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Tags: lead gen demand marketing SEO appointments b2b SEM This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising.
The Effective Marketer
JUNE 21, 2009
3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Reply Why Social Media Is Not For Everyone « The Effective Marketer says: July 21, 2009 at 8:48 pm [.]
LeadSloth
JULY 14, 2009
Tags: Search Engine Optimization Google Google Keyword Tool LeadSloth Link building SEM SEO Browser SEO Optimization
WebMarketCentral
APRIL 20, 2009
Here are a few of the best posts about SEM landing page design from last year.
Ambal's Amusings
OCTOBER 15, 2009
B2B Lead Generation Benchmark Study 2009. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile.
WebMarketCentral
MAY 22, 2009
The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.
WebMarketCentral
FEBRUARY 16, 2009
For those experienced in SEM, these tips may still serve as helpful reminders. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Use SEM terms for SEO.
Webbiquity
APRIL 7, 2010
Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget. A guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM.
EMagine B2B Blog
AUGUST 17, 2009
We’ve blogged before about how smart companies maintain or even increase their marketing spend during recessions; it’s the easiest and cheapest time to grow market share. But let’s say you’ve made that case and lost, so budget cuts are looming; where should you make them, and what should you strive to hang on to, or maybe [.].
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account. What’s the best general approach for starting and growing a B2B SEM program?
Webbiquity
JANUARY 10, 2010
What’s the real optimal cost per lead for your SEM program? Tags: Search Engine Marketing Aaron Wall AdGooroo day-parting DogPile eConsultancy geotargeting landing page design Laurie Sullivan metasearch engine optimal cost per lead Patricio Robles PPC People Search Engine Land Search Engine People SEM tips SEO Book How can you improve conversion rates? Keep your search marketing program growing?
Webbiquity
FEBRUARY 18, 2010
Tags: Search Engine Marketing AdWords Qualified Professional AdWords Quality Score Austin Rachlin Bred Geddes Craig Danuloff Emel Mutlu Emily Williams Google AdWords Inside AdWords Permutator PPC Hero Ron Jones Search Engine Land Search Engine Watch SEM Trevor Claiborne
Smashmouth Marketing
MARCH 4, 2009
Inbound: SEO, SEM, Blogs. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising.
Webbiquity
JANUARY 10, 2010
This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies. Which factors are really most important in search engine rankings?
WebMarketCentral
DECEMBER 3, 2009
What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?
WebMarketCentral
DECEMBER 29, 2009
Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?
WebMarketCentral
SEPTEMBER 1, 2009
Case in point: among my SEM clients are two b2b software companies. Google's content network can be a valuable addition to any AdWords search marketing program.
WebMarketCentral
NOVEMBER 10, 2009
by Search Engine Land Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google's calculation of quality score.
Webbiquity
FEBRUARY 1, 2010
Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. by SEM ClubHouse. by SEM Nook.
Webbiquity
JANUARY 10, 2010
Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google’s calculation of quality score. How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide?
delicious b2bmarketing
DECEMBER 9, 2009
Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.
delicious b2bmarketing
JUNE 30, 2009
Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.
delicious b2bmarketing
JUNE 30, 2009
Written by Adam Blitzer April 14, 2009 at 10:00 am Posted in Email Marketing Tagged with deliverability , Email Marketing Reputation Monitoring with Twitter leave a comment » Like blogging before it, Twitter has pushed us even further into an era of an unprecedented for reputation monitoring.
delicious b2bmarketing
NOVEMBER 2, 2009
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. SEM gets you on the front page for any keywords you bid on, but only in the paid search results.
Modern B2B Marketing
NOVEMBER 2, 2009
The SEM Toolbox: 79 Tools and Tips Every Search Marketer Must Have - In order for search efforts to be effective, you need the right tools for the job. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques.
delicious b2bmarketing
JUNE 18, 2009
B2B Online Marketing - Business.com Home About 6 B2B Online Community Takeaways from OCU 2009 Online Community Unconference 2009 At Forum One’s energized gathering of online community professionals at the Online Community Unconference in Mountain View last week, there was great interest in B2B online communities compared to last year’s conference (marketers are starting to realize that B2B companies need social media too ).
delicious b2bmarketing
JUNE 15, 2009
Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.
WebMarketCentral
DECEMBER 21, 2009
Identifying all of the page one terms can also spark ideas for additional key words and phrases to target with SEO and SEM efforts. There was no other exchange of value. ** technorati tags: SEMRush SEO tools search marketing tools SEM tools AdWords Google keywords SEOPivot del.icio.us
WebMarketCentral
JUNE 11, 2009
SEM is just the opposite; the labor cost of adding a single new keyphrase to an SEM campaign is negligible, but there is a cost for each resulting click. SEM = more keywords per page. You can SEM keywords you can't SEO. You can SEM content you can't SEO.
WebMarketCentral
SEPTEMBER 24, 2009
9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically.
WebMarketCentral
SEPTEMBER 16, 2009
In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."
WebMarketCentral
JANUARY 30, 2009
Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Six benchmarks for the perfect search campaign by DMNews Howard Sewell lists his ideal criteria for measuring the success of SEM campaigns.
WebMarketCentral
SEPTEMBER 22, 2009
How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?
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