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5 Reasons to Include Branded Terms in Your Paid Search Campaign

The Point

Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing

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Why Free Trial Offers Aren’t Always the Best Choice

The Point

Tags: B2B Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation Offer Strategy SEM b2b demand generation b2b lead generation marketing offers search engine marketing

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Inbound: SEO, SEM, Blogs. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Tags: lead gen demand marketing SEO appointments b2b SEM This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising.

Cost 109
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Marketo’s Ebook: A Lesson In Content Marketing

The Point

Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation marketo

Marketo 100
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Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site. The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing. Some key points to consider. full article on the DemandGen Reports site).

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Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results. Please spread the word.

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How to Choose the Right Offer for your PPC Landing Page

The Point

Tags: B2B Marketing Demand Generation Landing Pages Offer Strategy SEM search marketing b2b demand generation b2b lead generation paid search PPC

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Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM

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Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem. relevancy -- just a little fun ;).

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Dreamforce 2009: Search Engine Marketing Junkies

Marketo

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

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Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Tony Soprano : "Every decision you make affects every facet of every other #?%!% thing." ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Inbound: SEO, SEM, Blogs. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising.

Cost 109
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inbound marketing training for free

The Effective Marketer

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.] Reply Why Social Media Is Not For Everyone « The Effective Marketer says: July 21, 2009 at 8:48 pm [.]

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Marketo

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account. What’s the best general approach for starting and growing a B2B SEM program?

CPC 105
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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget. A guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM.

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Why you really shouldn’t cut your SEM budget in a downturn

EMagine B2B Blog

We’ve blogged before about how smart companies maintain or even increase their marketing spend during recessions; it’s the easiest and cheapest time to grow market share. But let’s say you’ve made that case and lost, so budget cuts are looming; where should you make them, and what should you strive to hang on to, or maybe [.].

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

by Search Engine Land Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google's calculation of quality score. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide?

SEM 29
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Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year. tags: search engine marketing, SEM landing page design, CDF Networks, Chad Frederiksen, VKI Studios, Darcy Foster, conversion rate measurement, Econsultancy, Graham Charlton icerocket tags: search engine marketing, SEM landing page design, CDF Networks, Chad Frederiksen, VKI Studios, Darcy Foster, conversion rate measurement, Econsultancy, Graham Charlton Contact Tom Pick: tomATwebmarketcentralDOTcom.

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Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Tags: Search Engine Marketing AdWords Qualified Professional AdWords Quality Score Austin Rachlin Bred Geddes Craig Danuloff Emel Mutlu Emily Williams Google AdWords Inside AdWords Permutator PPC Hero Ron Jones Search Engine Land Search Engine Watch SEM Trevor Claiborne

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Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.

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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies.

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Best Cool Web Tools of 2009, Part 2

Webbiquity

Part 1 of the best cool web tools for 2009 presented tools for sharing presentations online, consolidating social networking accounts, generating word-of-mouth referrals and using social media for research. Google Squared – A Simple Tutorial by SEM Nook. This post includes tools for social search, social media monitoring, Twitter management, competitive research, real-time chat, job hunting, video sharing, time management and more. Social Media Tools. HowSociable?

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3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean. Used properly, content networks can add significantly to paid search lead generation.

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3 Tips for Optimizing SEM Campaigns

WebMarketCentral

For those experienced in SEM, these tips may still serve as helpful reminders. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Use SEM terms for SEO. Your SEM keyword reports contain a wealth of data about the keywords being used to drive relevant traffic to your site: which terms are searched most often, which produce the highest percentage of clicks, and which convert most effectively.

SEM 20
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25 Must-Read B2B Marketing Blog Posts

Marketo

The SEM Toolbox: 79 Tools and Tips Every Search Marketer Must Have - In order for search efforts to be effective, you need the right tools for the job. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques.

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Best of 2009: SEO Tips, Part 1

Webbiquity

This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies. Which factors are really most important in search engine rankings?

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs.

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? Tags: Search Engine Marketing Aaron Wall AdGooroo day-parting DogPile eConsultancy geotargeting landing page design Laurie Sullivan metasearch engine optimal cost per lead Patricio Robles PPC People Search Engine Land Search Engine People SEM tips SEO Book How can you improve conversion rates? Keep your search marketing program growing?

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Case in point: among my SEM clients are two b2b software companies. Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. These ads have both branding and direct response value.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. by SEM ClubHouse. by SEM Nook.

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The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

SEM 41
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Building B2B Online Communities - Insights from the Online Community Unconference | Business.com's B2B Online Marketing Blog

delicious b2bmarketing

B2B Online Marketing - Business.com Home About 6 B2B Online Community Takeaways from OCU 2009 Online Community Unconference 2009 At Forum One’s energized gathering of online community professionals at the Online Community Unconference in Mountain View last week, there was great interest in B2B online communities compared to last year’s conference (marketers are starting to realize that B2B companies need social media too ).

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77 (of the) Best SEO Blog Posts and Articles of 2009

Webbiquity

SEOmoz’s Biennial Ranking Factors 2009 Released by SEOmoz. Small Business Guide to Tools that Help Your SEM by Search Engine Watch. Search engine optimization (SEO) can sometime seem like the province of quick-buck hucksters, particularly when well-regarded technology writers like John Dvorak refer to SEO proponents as “ snake oil salesmen &# ( wrong as he is ).

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. posted on Monday, June 29, 2009 at 11:25 AM by Rick Short Rick, Great blog topic - enjoyed reading. Thanks, Sara @ iGoMogul posted on Monday, June 29, 2009 at 5:52 PM by iGoMogul Great article.

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B2B Marketing ROI

delicious b2bmarketing

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Written by Adam Blitzer February 17, 2009 at 4:02 pm Posted in Social Media Tagged with reputation monitoring , twitter Is your vendor bleeding your page rank?

ROI 40
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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google’s calculation of quality score. How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide?

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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

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Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Six benchmarks for the perfect search campaign by DMNews Howard Sewell lists his ideal criteria for measuring the success of SEM campaigns. Optimize PPC Campaigns by SEM Scoop A short but useful (particularly for SEM newbies) post on how to maximize results from paid search campaigns.