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Is social media effective for B2B lead generation?

Sales Lead Insights

Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. I receive dozens of scripted link requests daily all promising the tremendous benefits achieved from reciprocal linking despite the abundance of information available today touting the dangers of excessive linking from Google’s point of view.

Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

Just 27 percent of the respondents used the micro-blogging site. In fact, Twitter topped the write-in list with small business decision makers praising the ability to get quick feedback and access relevant business information. Business.com, December 7, 2009, [link].

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You begin to see great results with hundreds of new visitors coming to your site everyday. How did they find your site?)

B2B’s social media superstars

grow - Practical Marketing Solutions

Ingram makes the list for the very cool open Facebook sites connecting employees among its far-flung global operations. They have a thoughtful, integrated social media presence that is informative, professional and … fun.

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. You can leave a response , or trackback from your own site.

RSS 2

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts.

An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

That requires balancing the instinct to stay informal with the discipline to only inform our conversations with well-researched information. Just come to the site and decide if you want to get GE Reports via RSS, email, Twitter or YouTube.

B2B's social media superstars

grow - Practical Marketing Solutions

Ingram makes the list for the very cool open Facebook sites connecting employees among its far-flung global operations. Number 3: Cisco Systems -- Extraordinarily good community-building on Facebook, including a blog, message board, news and open membership for employee sites around the world.

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) It is a natural way to drive traffic back to your site for registration—as long as you have great content to offer.

How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

But what happens to those prospects that come to your site and have an immediate need – lead nurturing wouldn’t be right for someone who wants to engage with someone right away. Dale’s company EchoQuote handles this type of request for companies that already have lead nurturing and need to super charge their efforts – its simple, its measureable and it gets results – check out our podcast as Dale presents the system to me. Not all leads should be treated equally.

Is social media effective for B2B lead generation?

Sales Lead Insights

Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.

Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. Another great post on this topic is The Ultimate Fast Guide to SEO + Flash by MediaPost Online Media Daily, in which Rachel Moran prescribes mixing HTML and Flash, using optimization tools and other techniques for enhacing search results for Flash sites. SEO Ranking Factors for 2009 by WebProNews. Is it really impossible to optimize a Flash website?

Best Social Media Stats and Market Research of 2009

Webbiquity

What social media information source is used by 91% of b2b buyers? Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% Americans spend 17% of their online time on social media sites. 91% of B2B buyers read blogs, view videos or listen to podcasts online, and word of mouth is ranked as the most powerful influence on B2B purchasing. in 2009 to 11.3%

Killed By Powerpoint « The Effective Marketer

The Effective Marketer

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. You can leave a response , or trackback from your own site.

B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

B2B Lead Generation Blog

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They are coming to your site for information.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

You can leave a response , or trackback from your own site.

An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

“That requires balancing the instinct to stay informal with the discipline to only inform our conversations with well-researched information. Just come to the site and decide if you want to get GE Reports via RSS, email, Twitter or YouTube.

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Record and promote podcasts? Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. Information overload. Information fatigue syndrome. Information. Information.

FAQ 2

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Need a tool to help you collaborate with colleagues online?

SEO 1

The 4 C's of Social Media

WebMarketCentral

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging.

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

WebMarketCentral

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Mark manages all aspects of the social media strategy -- including the blog, Twitter, podcasts, videos and KPIs.

SEM 0

Social Media: Signs your prospects want to hear from you

Modern B2B Marketing

  Whether you are using a product like Radian6 to monitor your brand’s mention, or simply do a Twitter or Google search and see what people are saying, this is the clearest way to see that customers and prospects may want your input and information.   Simply monitor where your brand is being mentioned and try to participate on those sites. Name squatting may indicate that your presence may be valuable on a social networking site.

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B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Modern B2B Marketing

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. I've effectively turned our company inside-out, and now whenever we generate a new piece of content, not only do we post it to our web site, we also post it to sites such as YouTube, Vimeo, Scribd, Slideshare, LinkedIn and Twitter. The result was the number of web visitors up 59% (quantity up); page views up 70%; and average time on site up 25% (quality up).

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. In short, customers are more informed, they find information on their own and they mainly use the internet for research.

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Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. Podcasting has risen from 22% to 41% in just one year.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

14 Unique Types of Content Every Marketer Should Try

Hubspot

For instance, I recently stumbled upon one of HubSpot's older cartoons ( originally published in 2009 ) that someone shared on Twitter recently, poking fun at the differences in social networks: 3) Concept/Content Visualizations. 7) Event Information. 12) Podcasts.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

While the corporate website is still key for factual product information, it’s safe to assume that consumers will continue to lean on each other to make decisions –not listen to the bombardment of marketese. You can leave a response , or trackback from your own site.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. Utilizing an innovative model, delivers customized on-site social media workshops.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

of Prospects – these are folks that in some way have indicated they have an interest in your product/service by filling in a form, hitting a sufficient number of pages on your site, attending an event, speaking to someone at your company at a show, etc. #

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

Podcasts. 2009 Eddie and Ozzie Awards Winners. We use Sitecatalyst to analyze all of the traffic coming back to our sites and what is getting them there. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Independent and Dedicated Event Sites.

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3 Characteristics of Successful Modern-Day Press Releases

Hubspot

Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009. One question remains: Why are press releases still relevant, considering the sea of information now available online?