Is social media effective for B2B lead generation?
Sales Lead Insights
APRIL 13, 2009
Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.