Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

WriteSpark

NOVEMBER 11, 2008

A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. November 11, 2008 in Case Studies | Permalink. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Learn more:  Customer Reference Forum.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

AUGUST 19, 2008

« Technology PR Sessions at 2008 PRSA Conference | Main. Documentation or product development groups. Maintains a high-level, marketing knowledge   of technologies and products, focusing in-depth as needed. Maintains an in-depth product knowledge with a highly technical focus. Case Studies. Content Marketing.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Industrial Marketing Today

APRIL 22, 2010

Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. You can buy the book from Amazon and visit his site at www.distributiontrap.com. Copyright © 2010 Tiecas, Inc. Dr. Thomas calls this “The Distribution Trap.” All Rights Reserved. Resources

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Convince & Convert

JULY 21, 2010

Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Thanks for the reminder; just did it.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. This was second only to downloading product data sheets. Have you struggled to answer that question?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 18, 2010

Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. All Rights Reserved.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Copyright © 2010 Tiecas, Inc. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. All Rights Reserved. of Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets. The first thing an engineer wants to know is do your products, parts and components meet his/her design specifications and standards?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. Copyright © 2010 Tiecas, Inc. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. of Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Buzz Marketing for Technology

JULY 24, 2008

Our Client Productions. By leelefever on June 10, 2008 - 9:20am. Submitted by Victor (not verified) on June 11, 2008 - 8:34am. lightweight Submitted by EmbeddedLibrarian (not verified) on June 11, 2008 - 9:33am. not verified) on June 11, 2008 - 9:53am. Kindle Submitted by leelefever on June 11, 2008 - 11:48am.

Ning 100

Ning Tools Wiki RSS 100

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Copyright © 2010 Tiecas, Inc. For an eCommerce site that is easy, it is typically the value of transaction per visit.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Don’t be afraid to tear apart your initial outline if you think it will improve the product. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Copyright © 2010 Tiecas, Inc. However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Copyright © 2010 Tiecas, Inc. Make a plan: Even before you start writing content and posting, you need to have a clear set of goals.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 3, 2010

Learn to connect the dots – many times product managers and engineers have very deep knowledge about their products and the problems they can solve. Be a ruthless editor – business owners and product developers are passionate about their offerings. This will also lower the client’s fear of “you just don’t get it.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Excellent points Liz; I think you help make it clear how you should go about networking in a productive way. Stephen | Productivity in Context said. I was just about to go to Amazon, now I know what to buy. :). September 29th, 2008 at 1:06 pm. Products by Liz. Productivity (86). September 2008.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Industrial Marketing Today

JULY 14, 2010

You can get more ideas from my earlier post, “7 Strategies for Using Content to Market Industrial Products.&# Copyright © 2010 Tiecas, Inc. I’m glad that you found my article helpful. I can see how curating would appeal to you, given your education. All Rights Reserved. of Tiecas, Inc. Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JUNE 27, 2008

June 24th, 2008. They don’t need to be big Hollywood productions. June 17th, 2008. However, they found that it just wasn’t effective because of Flash’s learning curve and their production needs. Because they control the production process, they can make changes on the fly. 15 comments.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Buzz Marketing for Technology

OCTOBER 14, 2008

However, handwriting is slow, requires a writing surface, and revisions or extensions of what has been recorded are less likely than for products produced on a word processor. Assume you have inherited a significant sum of money and wish to buy land in an environmentally sensitive area on which to build. Updated October 10, 2008.

Peer-to-peer 100

Peer-to-peer Thought Leadership Education Case Studies 100

Martech Advisor

FEBRUARY 4, 2020

The Harvard administration shut down the website after a few days and charged Mark Zuckerberg with breach of security, violating copyrights, and violating individual privacy. With the product, the company also acquired its talent. When users started using groups to buy and sell furniture, cars, clothes, etc., The Early Days.

Facebook 134

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 134

Buzz Marketing for Technology

JUNE 27, 2008

Product Development. In the groupware industry, product developers are looking at new ways to meet a critical need of HR systems that are more adaptable to changes in business processes. In the past year, groupware companies have started looking more critically at their products and services to see how their. Approvals. |.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

WriteSpark

OCTOBER 28, 2008

Maybe the only problem with the draft is that it just doesn't reflect the latest product information or changes in marketing strategy.   October 28, 2008 in Sales Materials , Working with Writers | Permalink. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Become a Fan.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Single Grain

AUGUST 3, 2021

Launched in 2008, Hulu is the only service that offers access to every major U.S. Selected advertisers get the opportunity to display their products via interactive living room ads. These are full-screen ads that inform viewers about the brand's latest products and services. Book My Free Hulu Ads Consultation . What Is Hulu?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Here you can add a link to your Home page or a product page. That will give you an idea of demand. Add a link to your privacy policy in the footer.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

JUNE 23, 2010

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. Z Zoho - Zoho is a suite of online web applications geared towards business productivity and collaboration. What terms did I forget?

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

US Data Corporation

SEPTEMBER 19, 2019

What made New Coke such a bad marketing idea is that it essentially celebrated 100 years of a popular product by throwing out the formula people had grown to love and replacing it with something unproven. The DIVX format was not unlike DVD, except you had to buy the disc for around four bucks. They went out of business in 2009.

Paid Search Agency 75

Paid Search Agency Marketing Budget Creation Marketing Budget Copyright 75

US Data Corporation

SEPTEMBER 19, 2019

What made New Coke such a bad marketing idea is that it essentially celebrated 100 years of a popular product by throwing out the formula people had grown to love and replacing it with something unproven. The DIVX format was not unlike DVD, except you had to buy the disc for around four bucks. They went out of business in 2009.

Paid Search Agency 68

Paid Search Agency Marketing Budget Creation Marketing Budget Copyright 68

Buzz Marketing for Technology

JUNE 27, 2008

Links 3-08-08 to 3-25-08 | effectivedesign.org on 26 Mar 2008 at 3:39 am. [.] ThatsBlog.com » Blog Archive » Blog Carnival: Blogging: Fifth Edition on 20 May 2008 at 2:57 pm. [.] April 2008. March 2008. February 2008. January 2008. Copyright © 2008 Edith Yeung.com Dream Think Act.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Hubspot

FEBRUARY 17, 2012

We'll get into buying lists later in this post. Email Sponsorships - Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Copyright © 2008 Constant Contact, Inc. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 25 per email address.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28