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10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

Don’t nickel and dime customers; consider “all-inclusive” pricing. The cost is built into the purchase price, but buyers feel as though they are getting a premium offering without being invoiced for every little add-on. Price has many uses.

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Tableau Software Adds In-Memory Database Engine

Customer Experience Matrix

Summary: Tableau has added a large-scale in-memory database engine to its data analysis and visualization software. Hard to believe, but it's more than three years since my review of Tableau Software ’s data analysis system. Back in 2007, my main complaint was that Tableau lacked a data engine. Tableau can run either as traditional software installed on the user's PC or on a server accessed over the Internet.

Are Multi-Variate Testing Systems Under-Priced?

Customer Experience Matrix

Of course, I’ve been around long enough to know you can’t trust anything but your own eyes where software is concerned (and sometimes not even those!) Apparently the prices for behavioral targeting products are higher—perhaps because at least some of them base their fees on incremental profits earned for their clients (I know Certona does this).

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts.

Hosted Software Enters the Down Side of the Hype Cycle

Customer Experience Matrix

For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. According to the article, Saugatuck found “SMB adoption rose from 9% in 2006 to 27% in 2007” among businesses under $1 billion in revenue, while Gartner reported “Only 7% of SMBs strongly believed that SaaS was suitable for their organizations, and only 17% said they would consider SaaS when its adoption became more widespread.”

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Accenture Paper Offers Simplified CRM Planning Approach

Customer Experience Matrix

Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. Each combination neatly maps to a different class of CRM software. No firm runs purely on SAP or Oracle enteprise software. Tags: marketing software customer relationship management crm software selection vendor evaluation data integration

BridgeTrack Integrates Some Online Channels

Customer Experience Matrix

release of Sapient ’s BridgeTrack marketing software. In general, I prefer to evaluate software based on what it does rather than what it doesn’t do. Actually, based on the July 2007 press release describing the BridgeTrack integration, Omniture positions itself as “online business optimization software” that provides “one standard view across all marketing initiatives”. Tags: marketing software marketing automation online marketing

Analytica Provides Low-Cost, High-Quality Decision Models

Customer Experience Matrix

My friends at DM News , which has published my Software Review column for the past fifteen years, unceremoniously informed me this week that they had decided to stop carrying all of their paid columnists, myself included. This caught me in the middle of preparing a review of Lumina Analytica , a pretty interesting piece of simulation modeling software. Apart from spreadsheets, Analytica fits between several niches in the software world. This pricing is quite impressive.

Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Customer Experience Matrix

This led to a long conversation with eventricity founder Mark Holtom, who turned out to be an industry veteran with background at NCR/Teradata and AIMS Software, where he worked on several of the pioneering projects in the field. Eventricity, launched in 2003, is Holtom’s effort to convert the largely custom implementations he had seen elsewhere into a more packaged software product.

1010data Offers A Powerful Columnar Database

Customer Experience Matrix

The company does not publish its pricing but the figures it mentioned seemed competitive. Tags: database technology analytics tools Tenbase on-demand software columnar database analysis systems 1010Data Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Vendors on my list included Alterian , SmartFocus , Vertica and QD Technology.

Channel-Specific Analytics Are Doomed: Doomed, I Tell You

Customer Experience Matrix

It also eases switching costs, placing further pressure on prices. Tags: web analytics marketing software mobile marketing data integration Did you ever have one of those crazy dreams, not quite a nightmare, where unrelated things get mixed up together? I felt that way this morning when I was looking at the Web site for one of the mobile marketing systems and saw they had alliances with Web analytics vendors.

Low Cost CDI from Infosolve, Pentaho and StrikeIron

Customer Experience Matrix

A half-day of consulting might cost $1,000, which is not bad at all when you consider that the software itself is free. The price for a full implementation would be higher since it would involve additional consulting to set up data extracts, standardization, enhancement and other processes, but cost should still be very reasonable. You’d probably need as much consulting with other CDI systems where you'd pay for the software too. Everything is priced on a per use basis.

Just How Scalable Is QlikTech?

Customer Experience Matrix

August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. You might want to define ranges for a value such as age, income or unit price, or create categories using if/then/else statements. You might be able to build some of it using QlikView scripts, but you’d get better results at a lower cost from software designed for the purpose. A few days ago, I replied to a question regarding QlikTech scalability.

Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

Sterling Commerce, which provides software for sharing data across organizations, recently (well, last August) published “The Four Rules for Ensuring Customer Loyalty in a Competitive Retail Climate” available here (registration required). Of course, we can expect the added risk and quality control overhead to be built into prices, so presumably consumers would have the choice of whether to pay for the smoother and simpler experience. (In

Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns

Customer Experience Matrix

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division.

An Online Presentation Tool for Sales Pros?

WebMarketCentral

Now, Alan Hill of IPresent2You.com , a 20-year sales veteran, believes he has the answer—a set of software tools that enable sales people to deliver web-based presentations, customized on the fly to address the specific needs and interests of individual prospects. Very reasonably priced.

Tom Pisello: The ROI Guy: The Business Value of Server Virtualization

The ROI Guy

In fact, according to Gartner’s white paper on Data Center Power and Cooling Scenario Options for the World Ahead, April 2007 during a 24 hour period less than 10% of the typical x86 /x64 server computing capacity is used. Tailwinds for Marketing Automation Software - Insi.

How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code.

Where to Learn Excel: The 10 Best Resources on the Internet

Hubspot

Price: Free. Price: Free. Price: Free. Price: Free. The blog started back in 2007, and today, there are over 450 articles and tutorials in there on using Excel and making better charts. Price: Free. Price: Free. Price: Free. Price: Free.

4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

While this tactic can be effective, bear in mind that repeat customers are often less price-sensitive than new ones (which is how cable and phone companies get away with offering super-cheap "switcher" offers while screwing their existing customers -- an exasperating practice for consumers, but apparently successful), so you may be leaving money on the table.

getting stuff done with ms outlook

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version.

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Mac or PC? A Brief History of Apple & Microsoft’s Ad War

Hubspot

But Microsoft didn''t stand idly by for long -- they also released several series of ads in response that targeted Apple''s prices and product design. So no matter where you stand, put your software preferences aside and enjoy this glance at the last decade of Mac vs. PC advertising.

11 Myths of Social Media Marketing

Webbiquity

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price.

Attack of the Customers Press Release

Paul Gillin

Delighting the customer is the only sustainable source of competitive advantage today, because product differentiation is fleeting and price differentiation is unprofitable, ” said co-author Greg Gianforte. Greg Gianforte has started five successful software companies.

3 Steps to Blow Your Visitor’s Mind with Content Marketing

Marketing Action

Instead of telling you boring details like hours and prices, they appeal to emotions, and get great results: If you want to really connect with your visitors and truly blow their minds, you can’t just follow conventional best practices and hope for the average.

101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

8) Automatically Direct Message (DM) every new follower you get with a link to your pricing page. And if they followed you, they must be ready to talk pricing, right? Was that post written in 2007, or yesterday? 42) Don't provide any pricing information anywhere on your website.

Low Cost Systems for Demand Generation

Customer Experience Matrix

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Twitter had only launched at Odeo a month prior and didn’t become its own company until April 2007.

Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. This is a critical variable in software-as-a-service economics and is regularly reported by public companies.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner | April 15th, 2008 | no comments New White Paper Available: How to PPC in B2B Hey! Your software or service or widget may be the center of your world but the people… Read more… Doug Kessler | February 7th, 2008 | no comments Whose Tipping Point is it Anyway?

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How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers.

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LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement

Customer Experience Matrix

million in 2007 and, presumably, has since spent it all. I suspect LucidEra’s price point, around $3,000 per month depending on the details, was too rich for many of its prospective clients. Tags: business intelligence software on-demand software marketing performance measurement I’m just catching up with what happened while I was on vacation these past two weeks. One piece of news is the demise of LucidEra , which this blog profiled almost exactly one year ago.

Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

It shows how specialized software can be much better at one function than general purpose systems. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007. Building these links is difficult in most CRM software and virtually impossible in marketing automation systems. Jesubi is offered as a service, with pricing starting at $100 per user per month.

SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

The latter is an unusual feature for Software-as-a-Service systems like SalesFusion, since most vendors are concerned that ad hoc queries could harm system performance. The lowest-priced full version costs $1,500 per month and includes up to 25,000 names, 75 users, and 125,000 monthly emails. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009.

Alterian Branches Out

Customer Experience Matrix

As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments. The company also purchased contact optimization technology in April 2007, and has since integrated that as well. But apparently that is a price they are willing to pay for growth.

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Stay on top of or at least aware of the latest and greatest blogging updates or software. word to the wise on 13 Nov 2007 at 5:50 pm. chtanxw on 13 Nov 2007 at 7:57 pm. E3 Success Blog » Blog Archive » E-3 Carnival of Network Marketing - November 19, 2007 on 19 Nov 2007 at 5:07 pm. [.] vicki nathan on 26 Nov 2007 at 5:37 am.

How to Reduce Information Overload | ThinkSimpleNow.com

Buzz Marketing for Technology

You could also find free downloadable software timers. This entry was posted on Fri, Nov 16, 2007 at 5:07 am and is filed under productivity. Compare Prices On Movies & Books. Compare Prices. Think Simple Now. A Blog on Creativity, Productivity, and Happiness. The Blog.

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Centrifuge Systems Offers Powerful, Flexible Link Analysis

Customer Experience Matrix

Centrifuge Systems offers data visualization software with a specialty in link analysis (that is, finding relationships among entities such as members of a social network). Centrifuge tells me they are unique in offering link analysis that doesn’t require client software (only a browser with Adobe Flash) and works without a predefined data model. Centrifuge was founded in 2007 and has multiple government clients, plus a few in private industry.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting. Some of the market pioneers flamed out: Commerce One , founded in 1994, went public in 1999 and saw it’s stock price soar from $20 to more than $600 per share before the dot-com bust.

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

Lauren Carlson, an analyst at Marketing Automation Software Guide , recently wrote an article that looks at marketing automation vendors like Marketo and Eloqua who are considering IPOs, their recent venture capital funding, and the type of financial performance they may need to warrant shareholder valuations comparable to publicly-held SaaS companies. Extensive pricing pressure from competing services/products at lower prices.