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Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.” Here are some stats from the 2016 State of Marketing Report from Salesforce.com.

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7 Tips for Using Buyer Personas in Lead Nurturing

Act-On

Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them? What are their pain points? Who are they?

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true. read more.

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Smart marketers use landing pages. Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

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Introducing the CMO's Guide To Marketing Performance Management

bizible

Learn then execute. Learn then execute. CMOs and marketing leaders today are increasingly trying to close the gap between learning and creating impact through revenue planning and execution.

The #1 Sales Tool I Wish I Had

Vidyard

Back in my day, we didn’t have tools like this. Never mind that “back in my day” was only two years ago—technological innovation moves like lightning.

How often should I blog? Five steps to answering the question

grow - Practical Marketing Solutions

One of the questions I am asked most often is “how often should I blog?” ” So let’s get into that one today. I’ve seen a lot of studies declaring optimum posting schedules but like everything in marketing, the answer is, “it depends.”

Five social media courses make one social media strategy meal

Biznology

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention

Content Standard

I’m a healthcare native. That native status is powerful as a value-based content creator because it means I’ve got an insider’s perspective on the culture and needs of healthcare organizations.

Gartner: Are Your Ready for More Buyers and the IT to Business Shift?

The ROI Guy

More stakeholders than ever are engaged in enterprise buying decisions. According to Gartner, the average enterprise technology buying team now includes more than 13 people !

Chalk Talks: Generate More Leads with Video

Vidyard

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects.

3 Mistakes Field Marketers Make (And, How to Avoid Them)

Modern B2B Marketing

Author: Stacey Thornberry We all make mistakes. Really. Even perfectionists (aka the personality type that’s typically drawn to the field marketing profession). But my motto is, “it’s not a mistake unless you DON’T learn from it” (and then do it again…).

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

7 Creative Ways to Generate More B2B Leads

B2B Marketing Insider

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow.

Learn How to Create an Internal Communications Plan with Pam Didner

Content Standard

In the game known as telephone, one person whispers a message to the person next to him, and the story is then passed along until the last player announces it to the group.

The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]

Hubspot

"Being a B2B marketer is a piece of cake," said no one, ever. "A A real walk in the park. Easy-peasy.". The truth is, no marketer has it easy -- but sometimes, it seems like B2B marketers have it especially tough.

3 Changes Marketers Need To Make To Be Successful 

Modern B2B Marketing

As marketers, we are used to huge expectations, tight deadlines, and high pressure. But now that marketing has gained a seat at the revenue table, marketers are now tasked with goals much more visible to the entire company such as growing revenue.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Launch a Customer-Centric Sales Strategy

Modern Marketing

“ We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ” — Jeff Bezos. Customer Centricity Is More Important than Ever.

From Painful to Productive: Tips for Reinventing Pipeline Reviews

Akoonu

Pipeline Reviews are notoriously painful. In a minute they can transition from a routine meeting to an inquisition that puts sales reps through the wringer. A random survey of your colleagues will tell you nearly everyone involved hates these meetings, or considers them a waste of time.

Why Now Is the Time to Dive into Interactive Email Marketing Campaigns

Content Standard

“You’ve got mail!” ” As a message hits your inbox and you receive another push notification, you see the sender is an email marketing list you’ve signed up for, pushing the latest offer.

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How to Transform Your Blog Content into Compelling Videos

Hubspot

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Introducing the Top 45 ABM Superheroes for 2017

Terminus

Faster than a mobile-optimized website! More powerful than your CRM! Able to overcome prospects’ objections in a single bound! Look, up in the sky! It’s a bird! It’s a plane! It’s an ABM Superhero!

Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO

Modern Marketing

Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers.

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How can you make digital B2B Marketing Touchpoints truly sensational?

MLT Creative

See (and feel) SenseAtional for yourself. We recently were awarded the opportunity to conceive and design a printed “kit” to demonstrate, explore and showcase an amazing new printing technique for one of our long-time partners, Bennett Graphics in Atlanta.

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SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Modern B2B Marketing

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

10 Job Interview Questions to Stop Asking Candidates

Hubspot

When I get a job interview, there's a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare.

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Automated Idea Generation - It's a Lifestyle Choice

Tomorrow People

Holding the badge of “Creative” in the unforgiving, fast-paced agency environment demands an imaginative view on the world. Mental blocks will not be tolerated. Marketing Automation

How to Obtain Better B2B Marketing Leads Without Wasting Money

B2B Marketing Insider

When it comes to obtaining qualified B2B marketing leads, many B2Bs face an all-too-common challenge: their sales and marketing teams fail to jive. One major area of discord between the two groups stems from their disagreement about who (or what) makes the “ideal” B2B marketing lead.

Five Reasons to Include Video in Your Marketing Strategy [Infographic]

Webbiquity

Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations. But video shouldn’t be part of your future marketing strategy—it should be a key component today!

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.