Writing on the Web

How to Harness the Power of Social Media

Writing on the Web

Fill the profile out as thoroughly as you can, and be sure to connect your website where applicable. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans.

How Do You Choose a Blog Platform?

Writing on the Web

Website security is done for you. Suzanne Bird-Harris , owner of WebsitesInWP , has been helping businesses grow by building websites that make people sit up and take notice since 2002. How do you choose a blog platform ? .

Trending Sources

Compelling Newsletter Content:2 Big Problems

Writing on the Web

Post it on your website and blog. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

While your clients and prospects can view your brand on your website, blog or newsletter –it really lives in the reader’s mind. When it comes to a business newsletter, your brand is perceived in a blink of an eye.

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

On your blog or website: Use an email subscription form through Feedblitz.com or Feedburner.com. Have you noticed what great business newsletters have in common?

How Content Marketing Works on Pinterest

Writing on the Web

According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. For a social media site to truly step into the spotlight, it has to have something special.

Work 115

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. What’s the best kept secret of a newsletter bio?

Tips to Get Your Business Newsletter Read

Writing on the Web

Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read.

Connect Your Blog to Facebook Automatically

Writing on the Web

She offers a free social media mastery kit at her website www.internetworkmarketingwealth.com. Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes!

How to Engage Readers AND Grow Your Reader Base

Writing on the Web

Here’s a memory device when writing for your blog or website. Congratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments!

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

What are your online reading habits, blogs, websites, articles, videos, podcasts? How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot?

Spot 68

4 Ideas to Generate Blog Topics

Writing on the Web

Be sure to check out your competition on YELP, and notice keywords they are using on social media, blogs or websites. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?

SERP 57

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

What goals have you identified for your blog and website for 2015? Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business.

Online Persuasion: Seeing Through the Eyes of Customers

Writing on the Web

Or, track their brains as they go online to your website? There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset.

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

My shopping cart also works with my website and other blogs, where clients can download free white papers, resources and products. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients.

How to Blog without Boring Readers in the Holiday Season

Writing on the Web

Lots of people are online (most likely shopping) and websites are fighting for more traffic each and every day. How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us!

5 Uses for Your Business Blog

Writing on the Web

Your blog works as an extension of your website, so provide more information than customers would receive from the product page. Use relevant keywords in blog posts, and track whether it’s working by using website analytic applications. Maintaining a business blog is time-consuming.

Get Found Online: 6 Principles of Quality Content

Writing on the Web

It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?”

Pinterest: 3 Reasons To Take Note

Writing on the Web

Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns.

Media 74

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces.

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces.

Write with this Easy Expert Ebook Outline

Writing on the Web

If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. Are you an expert? Then you need to write and publish an expert ebook.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

The AuthorU Extravaganza covers a lot of the key elements that are necessary if you don’t want your book efforts to be wasted: Website support for your book. Like you, I’ve had some bad conference experiences.

The Scariest Blog: No Personality

Writing on the Web

For me it’s a blog or website without any personality. But we don’t see that on many websites, do we? In the blogs and websites I review , I still see bios written in the third person … what if you told your story and used the personal pronoun “I?”

4 Ways to Keep People Reading Your Blog

Writing on the Web

Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. The thing to know about business blogging is that it’s a continual quest to make your blog better.

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? In that time, I’ve seen a number of changes to the way websites look and function.

SEO 31

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Your blog (or website) should have a well-crafted bio or About page , which tells your back story, who you are, and why you care.

Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients.

Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Colors – most people will want to use the same colors as their website for consistency. Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts.

4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

When your business website has a well-defined blog, and if you write or hire a writer to frequently update new content on it, you can be sure that your website traffic will go only one way – up. She has years of experience working with website content writers.

I Just Googled Your Business Name: Do You Need to Improve Your SEO?

Writing on the Web

For newer website, blogs or a target audience shift (i.e. Submitting short articles to directories that demonstrate your knowledge helps in a number of ways: Drives targeted traffic to your blog or website. Oh no! If I Googled your business name, what would I find?

The Biggest Mistake Experts Make When Writing an Ebook

Writing on the Web

In website design, this is called “ user-centered design ” process. Experts know a lot. Of course they do, any professional who’s been gathering experience for 20, 30, even 40 years has a lot to say.

Key Content Marketing Strategy: Answer Readers’ Questions

Writing on the Web

Does your website answer readers’ questions? Check them out to get content marketing ideas for your own business website or blog. This is a key element of a smart content marketing strategy.

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

2 Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. SEO involves doing things to increase your website’s rank on Google’s search engine results pages.

The Homer Simpson Guide to Neuromarketing

Writing on the Web

The reality is that what we decide to read, the website we pick, what we decide to do while there, and whether we buy or not are decisions and actions that we make largely with our unconscious brains, completely out of our awareness.

Business Blogging: How to Optimize Older Posts

Writing on the Web

You’ll draw in more readers by featuring a wide variety of topics, and you’ll get more clicks through to your website as well. People who are mindful of all aspects of their blog or website will gain more readers. Remember to check your website’s stats on a regular basis.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

What are your online reading habits, blogs, websites, articles, videos, podcasts? Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?"

Ning 52

Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy.

Why You Should Be Happy Before You Blog

Writing on the Web

Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling.

My Business Website: Content for Customers… or SEO?

Writing on the Web

Should my business website focus on keywords and getting search engine results ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative. Your business website should have the number of pages that is right for you.