Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Watch the short video on email marketing below. Distribution.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Webbiquity

MARCH 28, 2023

It can become a valuable part of your social media and email campaigns. Videos Video content needs to become a part of your content strategy if you haven’t started investing significantly in it yet. The benefit of the videos is that they effectively summarize key points. Coschedule features some great case studies.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. Reaping the Benefits of Email Marketing.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Martech

APRIL 23, 2024

The company says a video-generation version will be available in the Premier Pro video editing tool later this year. A recent study found that, despite Adobe’s claims, Firefly wasn’t trained entirely on images licensed by the company — raising issues of legal liability. Email: Business email address Sign up now Processing.

Marketing AI 86

Marketing AI Tools Copyright User-Generated Content 86

Webbiquity

FEBRUARY 6, 2024

There are image snapshots, video thumbnails, and image search results showing up all around search results. To top it off, Bing’s search results have always been even more visual, showing carousels, video thumbnails and more. An older eye-tracking study also confirms the impact of images on click-through.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

JANUARY 12, 2021

In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! The study also looked at the goals of companies that use personalization, revealing that’s it’s typically long-term nurturing objectives they want to achieve. Image: Monetate. Image: Segment.

Marketing & Strategy 286

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 286

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Personalized emails get much higher open rates. The top way to personalize customer experiences is through email campaigns. Video Marketing and Sales. 90% of U.S. Thought Leadership.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We We conduct neuroscience studies, which is what I am mainly involved in,” said Dr. Simon. “We Vidyard’s GUI features tools to help users edit and host video.

Video Marketing 132

Video Marketing Eye-Tracking Case Studies Sample 132

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

MARCH 27, 2024

At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Why we care. billion by 2027.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Building on video. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. and Canada found on LinkedIn. Measurement.

Linkedin 67

Linkedin Paid Search Agency Ads Campaigns 67

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Outgrow

APRIL 29, 2024

User-generated Content : Content created by customers, such as photos, videos, and testimonials, can be social proof of product satisfaction and brand loyalty. According to a study by Brightlocal, 76% of consumers check out reviews of local businesses online regularly before making a purchase. According to a study, 93.4%

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Martech

OCTOBER 31, 2023

A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Business email address Subscribe Processing. Why we care.

Planning 111

Planning Video Marketing Hubspot Mobile Marketing 111

Circle Studio

NOVEMBER 23, 2021

Here are a few examples of what this acceleration will look like in 2022: Email marketing and marketing automation resurgence. Since the pandemic, 78% of marketers have seen an increase in email engagement. And more B2B firms will be refocusing their email marketing efforts in 2022. More and more (and more) video.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). It both enhances the human touch and positively influences email deliverability algorithms.

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

Martech

OCTOBER 10, 2023

Dig deeper: Hate speech on social media can significantly damage brands: Study In addition, Discovery ads upgrades are beginning this week and will continue to be implemented through early next year. Business email address Subscribe Processing. Why we care. Engaging new audiences. Product feeds for retailers. Get MarTech! See terms.

Cost per Acquisition 111

Cost per Acquisition Demand Ads Google 111

Martech

SEPTEMBER 11, 2023

GenAI, as it’s affectionately called by those in the know, allows users to use simple text prompts to produce content like blog posts, book outlines, images, videos, music, and even complex software code. for marketing case studies featuring AI technology would only produce results prior to September 2021. and Lately.ai.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study.

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Martech

OCTOBER 25, 2023

Ads overlaid on video GumGum used its In-Video solution to overlay The Trevor Project PSAs for up to five seconds at contextually appropriate moments across video-on-demand (VOD) and free, ad-supported TV (FAST) inventory. An example of an In-Video overlay. In-Video is priced on a rate card CPM basis. Get MarTech!

Impressions 104

Impressions Campaigns Cost Per Thousand CPM 104

Martech

OCTOBER 25, 2023

Ads overlaid on video GumGum used its In-Video solution to overlay The Trevor Project PSAs for up to 10 seconds at contextually appropriate moments across video-on-demand (VOD) and free, ad-supported TV (FAST) inventory. An example of an In-Video overlay. In-Video is priced on a rate card CPM basis. Get MarTech!

Impressions 94

Impressions Campaigns Cost Per Thousand CPM 94

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S. Michael posts great videos on skill-building. His posts cover all about video marketing. Want that humor element in your video marketing strategy ?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

NOVEMBER 3, 2023

IBM watsonx was the driving force in Q3, investing in TV (54% of spend) and online video (32%), MediaRadar found. Within the digital landscape, online video reached $11.7 The number of AI advertisers in Q3 2023 increased 135% YoY, with 180+ AI advertisers compared to around 80 during the same period in 2022, MediaRadar’s study found.

Spending 101

Spending Paid Search Agency Ads Allocation 101

Optinmonster

JANUARY 24, 2024

Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. Use Both Email Automation & Direct Asks 2. Go 1 Step Further: Conduct a Case Study 7. Send personal emails to specific clients and customers that you want to get testimonials from. Sounds easy, right?

Ideal Customer Profiles 74

Ideal Customer Profiles Tips Case Study Case Studies 74

Heinz Marketing

SEPTEMBER 5, 2023

Before creating your post-sale email game plan, segment your customers and individual users based on industry, company size, usage scenarios, and pain points. Tailored Welcome Email Make a commanding entrance with a personalized welcome email. Regularly drop in on your customers through a nurturing sequence of emails.

Practices 117

Practices Planning Best Practices Paid Search Agency 117

Scoop.it

JANUARY 26, 2023

The middle section of the funnel is where you turn visitors into qualified leads by providing them with value-driven content and messaging in exchange for their contact information—typically an email address. If people are ready to buy, prepare a limited-time offer for the attendees of your webinar.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Do this on multiple marketing fronts, including social media, B2B account-based marketing, and email marketing. Short-form videos. Short-form videos give users bite-sized information and entertainment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. Example Tools: Yesware: Uses AI to analyze email behavior and suggest personalized content for your outreach.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

FMG Suite

APRIL 25, 2024

Yet only 33% of clients in the study said their advisor connects with them at least once a month. Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. Consider taking one or more sections and repurposing them for a timely client email, for example. It builds curiosity.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52