QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Flip video ads use computer vision technology and Google's AI to automatically transform horizontal videos into vertical and/or square videos.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Biznology

MARCH 9, 2021

The explosive growth of volume and variety in video for sales communication brought on by the pandemic last year is not slowing down. In fact, among marketers recently surveyed by UK video producer Wyzowl, most (67%) who were not using video last year, plan to start using it this year. Social Media Video. Live Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Trade Press Services

FEBRUARY 5, 2024

Style decisions such as short sentences, brief paragraphs and vertical organization can make content easier to discover and read. Because of the vertical design and constant reloading of social media feeds, content needs to grab the attention of users. This is a key reason images and videos are especially impactful on social media.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” The Third Era of Social: The Video Feed. The most addictive way to consume video on your phone. It launched in the U.S.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Top Rank Marketing

APRIL 3, 2024

Here, we’ll delve into what we consider the most impactful data points and insights on crafting a hook, video posts, formatting, Text + Image posts, nurturing, and more. Draw viewers in by creating the perfect video post Visualize this: It’s 2046, and you can create a social video projecting a hologram onto the viewer’s wall.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Blue Flame Thinking

FEBRUARY 21, 2023

Social media is full of intriguing and informative videos. Everything from your environment to onstage presence to your topical approach will affect the direction and quality of your video. Everything from your environment to onstage presence to your topical approach will affect the direction and quality of your video.

Social Media 97

Social Media Video Marketing Media Verticals 97

Martech

MAY 8, 2023

A more robust chat experience with video provides more context for ads. Advertisers using Microsoft Advertising will show up in chats based on the same outcomes-based metrics that serve those ads to other Microsoft assets like search and video games. Verticals for new Bing. And 15% of users use this chat to generate new content.

API 95

API Advertising Agencies Advertisements Advertising 95

Bannersnack

OCTOBER 11, 2022

Since short-form videos have gained so much popularity in the last few years, we decided to conduct an experiment to see what is the best advertising platform for short-form vertical video ads. The post Short-Form Video Advertising Battle: How YouTube Shorts Defeated the Competition appeared first on Creatopy Blog.

Youtube 98

Youtube Advertisements Advertising Video Marketing 98

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. This makes short-form videos the most effective way to ensure an ad is seen and watched until completion.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. An example might be a vendor of video surveillance systems partnering with a manufacturer of access control solutions. Amplify Your Content Through Vertical Websites.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

NOVEMBER 16, 2022

In an ideal world, other websites within your vertical would link to you – it’s a natural fit. Stretching the relevancy gap when looking for link opportunities is often needed in competitive verticals in order to achieve high-quality links on a consistent basis. Myth 2: Links must be from relevant websites or they won’t count.

Link Building 122

Link Building Internet Marketing Ad Building Planning 122

Convert

NOVEMBER 2, 2022

This can involve testing different photos, videos, or even just different color schemes. What if we told you that you could increase your purchase rate and engagement (time on site) by double digits at +95% confidence levels by using video correctly on your e-commerce site? Formats of Videos Worth Testing.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Sprout Social

DECEMBER 7, 2021

“For so long, it wasn’t possible to create in-person content like social video without ripping it from a Zoom recording. The transition to remote video production has come with challenges, but it’s also encouraged social media professionals to think outside the box. Vertical video content will become the norm.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. They’re getting more into other formats like video, and encouraging people to share insights on the platform. Twitter is compelling for certain verticals, news, politics, sports. You have to be on Twitter.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Martech

NOVEMBER 28, 2022

Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. With it comes increased emphasis on digital content and digital experience and expansion of ecommerce across almost every vertical.

Customer Surveys 117

Customer Surveys Verticals Advertising Agencies eCommerce 117

Vidyard

FEBRUARY 16, 2018

“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand. You heard me right!

Video Marketing 204

Video Marketing B2B Advertising Agencies Amazon 204

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Buffer

NOVEMBER 1, 2018

When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 The same video on their Facebook Page (2.8 A snippet of the video on their Instagram account (4.3 But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

ClearVoice

MARCH 6, 2019

In recent weeks, news about unchecked predatory comments on videos featuring young children has caused concern among parents, viewers, content creators and advertisers. In a recent blog post , the company detailed that it has disabled comments on most videos featuring children. In short, everybody is concerned — and for good reason.

Trends 109

Trends Examples Content Marketing Verticals 109

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Specializing in video marketing, Haily has earned Biteable’s TikTok over 50 million views and shares across the world. But where do B2B marketers fit in? How has she done it?

B2B 118

B2B Youtube Top of Funnel Verticals 118

Sprout Social

APRIL 22, 2019

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. And there’s a good reason for that – people love watching videos. Source: Locowise.

Facebook 105

Facebook Practices Video Marketing Ads 105

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Vertical Video. With the shift from desktop to mobile a consistent digital marketing consideration, it should come as no surprise that mobile video ads continue to be hot. Savvy marketers are using videos to both engage their audiences in-app between tasks and on social platforms. Staying Ahead of the Competition.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Anyword

NOVEMBER 21, 2022

But when we go beyond the typical photo or video shared on the feed, we have Instagram stories. While these short videos or fun photos may seem simple, there is indeed an art and strategy to creating effective content for your Instagram stories. Always Shoot Vertically. Think about the layout of Instagram.

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. Even though TikTok is the preferred short-form video app among users, the operational capabilities and ad products that Meta provides continue to keep them on the winning side with marketers.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

DAGMAR Marketing

AUGUST 11, 2023

In addition to five new industry verticals which were announced in March 2023, Google has now improved its process for reviewing images within LSAs. Since image and video-based ads have taken the digital marketing world by storm, it makes sense that Google is working to improve its LSA product offering.

Guidelines 52

Guidelines Service Ads Verticals 52

Search Engine Journal

FEBRUARY 17, 2021

YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month. The post YouTube Shorts Launching in USA in March via @MattGSouthern appeared first on Search Engine Journal.

Youtube 91

Youtube Verticals Video Marketing 91

ClickZ

JUNE 19, 2023

Google Analytics 4 puts event tracking front and center, empowering businesses to monitor a range of user interactions, from video engagement to file downloads. This method gives you the ability to understand your marketing, content, and website performance operations at a granular level.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Martech

DECEMBER 13, 2022

“While Netflix has definitely garnered more industry attention with its launch, that doesn’t mean marketers aren’t just as excited about Disney’s ad-supported tier,” said Matt Spiegel, EVP, media and entertainment vertical, TransUnion.

Paid Search Agency 109

Paid Search Agency Ads Marketing Management Verticals 109

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Martech

SEPTEMBER 8, 2021

Video and vertical-based product ads pilots arrive on Microsoft Audience Network. Video ads and vertical-based product ads are now being piloted on the Microsoft Audience Network, Microsoft announced yesterday. A good logic tree accomplishes [everything] without having to train AI. “‘If-when’ Read more here. Experience].

Paid Search Agency 100

Paid Search Agency Terms and Conditions Verticals Funnel Advertising 100

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? In a nutshell, it’s pretty similar to the Stories you browse on Facebook and Instagram where you can browse short videos and swipe to see the next page. Google Web Stories.

Google 125

Google Content Marketing Content Verticals 125