B2B SEO:Â Topic Clusters, Not Keywords
Envy
NOVEMBER 8, 2021
Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Imagine you’re writing about ‘Kubernetes security’. It’s not enough to write one post targeting the ‘Kubernetes security’ keyword.
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